Ross Kernez

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Ross Kernez
Ross Kernez.JPG
Born
Ukraine
NationalityAmerican
CitizenshipUSA
EducationComputer Science
Alma mater
  • Bergen Community College
  • New Jersey Institute of Technology
Occupation
  • Digital Marketing Strategist
  • SEO Consultant
  • Mentor
  • Author
Organization
  • Hpone
  • NYC SEO Meetup
Websiterossk.com

Ross Kernez is an American digital marketer, SEO consultant,[1] community builder, mentor[2] and author.[3] He is the founder of NYC-based SEO Meetup, a group of marketing professionals who meet monthly to network and discuss the latest trends and happenings in the industry.[4][5] Ross Kernez currently serves as the Director of Search Marketing at HPOne and is a member of the American Marketing Association.[6][7][8][9][10][11]

Ross Kernez has over a decade’s experience as a digital marketing strategist and has worked for several companies in the IT, healthcare, and advertising industries. He was also one of the developers that built the search engine Grace AI that was powered by IBM. As a mentor, Ross Kernez has helped numerous startups with digital marketing strategy at Starta Ventures, a venture capital firm based in NYC.[12][13]

Ross Kernez, for his exceptional advisory and bespoke digital marketing tactics, has gained the attention of several media outlets including IBM Systems,[14] IBTimes,[15] Entrepreneur,[16] Fast Company,[17] Mashable, Newsweek,[18] Forbes,[19] Lifewire, and many other publications.[20]

Early life and education

Ross was born in Ukraine and later moved to America. He acquired an associate’s degree in Computer Science from Bergen Community College and then enrolled in the New Jersey Institute of Technology to pursue a bachelor’s degree in Computer Science.[21]

Career

He started his career in 2012 as a digital marketing consultant, he has been consulting a wide range of companies across the country to meet their online marketing goals and help them increase their overall ROI.[22][23][24][25][26][27]

In 2013 Ross Kernez became an SEO strategist for a digital marketing agency. After a year he became a manager at that firm leading a team to create and deliver marketing campaigns. In 2015 Ross Kernez joined Inventive Software as a senior SEO product strategist, where he worked for two years.[28][29][30]

In 2017,Ross joined a project Grace AI, Search Engine that was using AI and machine learning. He then joined Marble.com as an SEO Product manager. Within a year, Ross Kernez was promoted as the head of growth.[31][32][33]

In 2020, Ross Kernez became an advisor at CoatConnect, one of the largest event platforms for healthcare professionals. CoatConnect enables medical professionals to discover medical events, courses, conferences, global seminars, online events, and workshops. Later, he joined as a co-founder to develop an eCommerce platform.[34][35][36][37][38][39][40]

Ross Kernez is best known as a founder of SEO Meetup, a growth marketing professionals group that became home to over 3000 members.[41] This group is dedicated to helping people learn the fundamentals of digital marketing. In April 2024, he organized a marketing conference in New York City. The exciting two-day event featured sessions designed to equip attendees with the tools needed to transform their approach to digital marketing. With 16 international marketing speakers leading the discussions, the conference highlighted the latest trends and strategies in the field.[42][43][44][45][46]

In 2020, Ross Kernez joined HPOne as the Director of Search Marketing at one of the fastest-growing sales and marketing healthcare companies in the health insurance marketplace. At HPOne, he led the company’s digital transformation by designing and developing an advanced eCommerce platform tailored specifically for Medicare plans. This initiative involved building the platform from the ground up, ensuring scalability, user-friendliness, and compliance with industry regulations. His work in digital transformation significantly enhanced the company's online presence and optimized the customer experience for Medicare solutions. In 2021, he became a member of the American Marketing Association.[47][48][49][50][51][52]

In January 2024, he joined Mavis Tire,[53] the largest tire retailer in North America,[54] with over 2,300 retail[55] locations across 39 states.[56] He currently serves as the Director of Search Marketing, contributing to the company's digital transformation initiatives and assisting in the development of the largest online tire eCommerce platform.[57][58][59][60]

Personal life

Ross Kernez is fluent in English, Ukrainian, Russian, Polish, and Slovakian. In his spare time, he enjoys spending time outdoors, playing chess and traveling.

References

  1. ↑ "Founder of SEO Meetup, Ross Kernez, Announces a January Marketing Event to Start off the New Year". finance.yahoo.com. Retrieved 25 November 2024.
  2. ↑ "Ross Kernez has helped many entities scale their reach via mentorship programs". Hindustan Times. 23 August 2022. Retrieved 16 December 2022.
  3. ↑ "Ross Kernez - Crunchbase Person Profile". Crunchbase. Retrieved 7 December 2021.
  4. ↑ "Founder of SEO Meetup, Ross Kernez, Announces a January Marketing Event to Start off the New Year". Yahoo Entertainment. Retrieved 20 March 2023.
  5. ↑ Kernez, Ross. "What is CPM (cost per thousand)?". MSN. Retrieved 20 March 2023.
  6. ↑ "Presentations - ecc". ecc.marist.edu. Retrieved 7 December 2021.
  7. ↑ "7 Questions To Ask Yourself Before Leaving Your Corporate Job For A Startup". Ivy Exec Blog. 21 April 2022. Retrieved 23 May 2022.
  8. ↑ "7 Questions To Ask Yourself Before Joining A Startup". Industry Connect | McKelvey School of Engineering at Washington University in St. Louis. 9 May 2022. Retrieved 23 May 2022.
  9. ↑ "Ross Kernez is changing the way we view Digital Marketing". Business Insider Africa. 19 August 2022. Retrieved 16 December 2022.
  10. ↑ "Ross Kernez Is Carving Successful Marketing Paths For Digital Marketers Through SEO Meetup". LatestLY. 19 September 2022. Retrieved 16 December 2022.
  11. ↑ Staff, OK! (8 November 2023). "Who Is Ross Kernez, the Internet Marketing Expert?". OK Magazine. Retrieved 25 November 2024.
  12. ↑ "How to Do Cold Email Outreach: The Complete Guide". Business 2 Community. Retrieved 7 December 2021.
  13. ↑ Redactie, Door (26 September 2022). "Digital Marketer Ross Kernez Shows How Online Marketing Helps Popularize Startups On The Internet". Mashable Benelux (in Nederlands). Retrieved 16 December 2022.
  14. ↑ "Erisen Sadik Grace IBM Presentation". ecc.marist.edu. Retrieved 7 December 2021.
  15. ↑ "Meet Ross Kernez, the Organiser of the New York's SEO Meetup". IBTimes. 16 July 2022. Retrieved 21 July 2022.
  16. ↑ Kernez, Ross (4 January 2023). "What is SWOT Analysis in Marketing?". Entrepreneur. Retrieved 20 March 2023.
  17. ↑ Kernez, Ross (24 February 2023). "What is CPM (cost per thousand)?". Fast Company. Retrieved 20 March 2023.
  18. ↑ "Understanding Marketing Mix: A Structure for Success". Newsweek. 16 February 2023. Retrieved 20 March 2023.
  19. ↑ Kernez, Ross. "Council Post: Calculating Your Company's Growth Rate (And Other Important Business Indicators)". Forbes. Retrieved 7 December 2021.
  20. ↑ "Ross Kernez". Forbes Councils. Retrieved 7 December 2021.
  21. ↑ "Meet Ross Kernez: The Renowned SEO Speaker and Mentor Helping Businesses Improve Their Online Presence". San Francisco Examiner. 14 August 2023. Retrieved 25 November 2024.
  22. ↑ "Ross Kernez Consulting - New York City , NY". Inc.com. Retrieved 7 December 2021.
  23. ↑ "How To Build A Connection In A Group Interview". Career Connectors. 8 April 2022. Retrieved 23 May 2022.
  24. ↑ "Ross Kernez And The SEO Meetup". www.gulftoday.ae. Retrieved 16 December 2022.
  25. ↑ Agency, Brand Partner (6 September 2022). "Ross Kernez – CEO of SEO Meetup: The New Digital Marketing Pioneer". The Village Voice. Retrieved 16 December 2022.
  26. ↑ "7 Ways to Get Into Digital Marketing | HackerNoon". hackernoon.com. Retrieved 16 December 2022.
  27. ↑ "Fulfillrite - Fulfillrite". www.fulfillrite.com. Retrieved 25 November 2024.
  28. ↑ "15 Copywriting Tips for Industry Newcomers: Learn from the Pros". The Scientific World - Let's have a moment of science. Retrieved 23 May 2022.
  29. ↑ "The digital age of information and Ross Kernez's SEO meetup". The Jerusalem Post | JPost.com. Retrieved 16 December 2022.
  30. ↑ "Why Every Computer Should Come With a Dual USB-C Charger". Lifewire. Retrieved 16 December 2022.
  31. ↑ "9th Annual Enterprise Computing Community Conference: Day 2". techchannel.com. Retrieved 7 December 2021.
  32. ↑ "A/B Testing Pop-ups: How to Make Your Pop-Ups a Lot More Effective". A/B Testing Software. Retrieved 23 May 2022.
  33. ↑ "The Top Ecommerce Certifications & Courses in 2024". CMSWire.com. Retrieved 25 November 2024.
  34. ↑ "Ross Kernez's Community SEO Meetup Enhances Brand Exposure". latinpost. Retrieved 16 December 2022.
  35. ↑ "Supercharge Marketing Skills With Ross Kernez's SEO Meetup". Mid-day. 6 October 2022. Retrieved 16 December 2022.
  36. ↑ Chronicle, Deccan (11 October 2022). "Members Who Join SEO Meetup Can Be Taught By Ross Kernez". Deccan Chronicle. Retrieved 16 December 2022.
  37. ↑ "SEO Meetup Will Teach You How To Be Self-Sufficient By Teaching You The Ross Kernez Methods". Haute Living. Retrieved 16 December 2022.
  38. ↑ "How Ross Kernez Is Adding Value To Marketers Across the World With SEO Meetup". flaunt.com. Retrieved 16 December 2022.
  39. ↑ "AI Search Startup Perplexity Dives Into Ad Game". PYMNTS.com. 23 August 2024. Retrieved 25 November 2024.
  40. ↑ Stojan, Jon. "Ross Kernez: Unveiling the Internet Marketing Expert". USA TODAY. Retrieved 25 November 2024.
  41. ↑ Domash, Alexa (29 August 2022). "Ross Kernez Conveys The Importance of SEO Meetup in the Digital Era". LA Weekly. Retrieved 16 December 2022.
  42. ↑ "25 Digital Marketing Trends for 2020 -". Your Chicago Real Estate Marketing Problem Solver. 7 January 2020. Retrieved 7 December 2021.
  43. ↑ "What Does a Marketing Consultant Do?". Terkel. 17 April 2022. Retrieved 23 May 2022.
  44. ↑ Limited, Bangkok Post Public Company. "Ross Kernez's SEO Meetup: A Unique Community for Marketing Professionals". Bangkok Post. Retrieved 16 December 2022.
  45. ↑ "New York's SEO Meetup is Around the Corner, Check Out Who is Organising it! - New York Weekly". nyweekly.com. 14 July 2022. Retrieved 16 December 2022.
  46. ↑ [email protected], Made Simple Media. "Should you still be buying backlinks?". www.madesimplemedia.co.uk. Retrieved 25 November 2024.
  47. ↑ "Best Outlook Add-Ins for 2022". Mailbutler. 22 March 2022. Retrieved 23 May 2022.
  48. ↑ Farmiloe, Brett. "14 Things To Include on a Thank You Page | Unstack Inc". www.unstack.com. Retrieved 23 May 2022.
  49. ↑ "Ross Kernez, Founder of SEO Meetup, talks about how SEO can change the game of digital marketing". Khaleej Times. Retrieved 16 December 2022.
  50. ↑ "Meet Ross Kernez, the Organiser of the New York's SEO Meetup". www.ibtimes.sg. 16 July 2022. Retrieved 16 December 2022.
  51. ↑ "Can Internet Search Survive Google Antitrust Ruling?". techopedia.com. Retrieved 25 November 2024.
  52. ↑ "Roku Adopts Cookie Alternative UID2 To Optimize Its Ad Platform". E-Commerce Times. 7 August 2024. Retrieved 25 November 2024.
  53. ↑ Desk, DN News (2 April 2024). "2024 SEO Conference for Digital Marketing Professionals To be Hosted by SEO Meetup". Fox Interviewer. Retrieved 25 November 2024.
  54. ↑ "Micro-influencers vs. Macro-influencers: Choosing the Best Influencers for Your Campaign". www.impulze.ai. Retrieved 25 November 2024.
  55. ↑ "SEO meetup - SEO & Digital Marketing Conference". youtube. Retrieved 25 November 2024.
  56. ↑ "Google Revs Ecommerce SERPs". practicalecommerce.com. Retrieved 25 November 2024.
  57. ↑ Baluch, Anna (11 October 2024). "Best CRM for e-commerce (2024)". Chron - Small Business. Retrieved 25 November 2024.
  58. ↑ "Is the Tupperware party over? Unpacking the brand's decline – and what could save it". The Drum. Retrieved 25 November 2024.
  59. ↑ "Trump Wants To Eliminate Income Taxes: Here's How That Might Impact the Price of Foreign Cars". nasdaq.com. Retrieved 25 November 2024.
  60. ↑ "2024 SEO MEETUP SEO Conference to be hosted for Digital Marketing Professionals". dailycaller.com. Retrieved 25 November 2024.

External links

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