Digital marketing is the component of marketing that promotes goods and services via the use of the internet and online-based digital technology such as laptopns, smart phones, and other digital media and platforms. As a result of its growth, the way brands and companies utilize technology for marketing has evolved significantly. Due to the increasing incorporation of digital platforms into marketing plans and everyday life, and to the increasing use of digital devices instead of visiting physical stores, digital marketing campaigns have become more prevalent, employing a variety of strategies including SEO, SEM, content marketing, influencer marketing, and other tactics. Besides the Internet, digital marketing includes non-Internet channels that directly or indirectly support marketing. Digital marketing differs from online marketing in that it is available via means other than the Internet.