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Marketing is the process of intentionally stimulating demand for, and purchases of goods and services. It may include the following steps: identification of a target audience; selection of certain attributes or themes to emphasise in advertising and marketing campaigns; attendance at trade shows and public events; redesigning products and packaging in order for them to be more appealing to buyers; selection of terms of sale such as price and discounts; product placement in the marketplace; and product placement in retail stores and online marketplaces. Market research is often carried out by the seller, who is typically a merchant or manufacturer. Dedicated marketing firms and advertising agencies are sometimes hired to complete certain duties. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) will advertise on behalf of an entire industry or locality, often promoting a specific type of food (e.g., Got Milk?) or food from a specific region, or promoting a city or region as a tourist destination. Agricultural Marketing Service:

As an essential component of business management and trade, it needs more attention. Business-to-business marketers may promote their goods to other companies (B2B marketing), or they can advertise directly to consumers (direct marketing) (B2C marketing). Regardless of who is being advertised to, various variables must be considered, including the marketing viewpoint that will be used. Market orientations are what marketers use to decide how they will approach the planning portion of the marketing process.

Product specifications and sales channels are outlined in the marketing mix, which is influenced by the environment in which the product is marketed, findings of marketing research and market research, and the features of the product's target market, among other factors. Following the determination of these criteria, marketers must choose the means that will be utilised to advertise the product, which may include the use of coupons and other pricing inducements, among other things.

Market research, also known as customer acquisition research, is the process of discovering, anticipating, and fulfilling consumers' needs and desires. Marketing, also known as customer acquisition research, is the process of recognising, anticipating, and meeting the needs and wants of customers.