Howard Mittman

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Howard Mittman
Howard Mittman.JPG
CitizenshipUnited States
  • 888 Holdings
  • TPG Integrated Media
  • KERV Interactive
  • EverBlock Systems

Howard Mittman is an award-winning media executive, business consultant, and entrepreneur based in New York.[1] He is the president of 888 U.S., the U.S. division of the multinational online sports gaming and entertainment company 888 Holdings. He also serves as an advisor for KERV Interactive, TPG Integrated Media, and EverBlock Systems.[2][3]

Mittman has over two decades of experience as a C-Suite executive working across the sports, lifestyle, technology, business, fashion, and luxury media verticals, specializing in digital strategy and commercial leadership. He has held executive positions with a number of major media companies, including Condé Nast and Bleacher Report.[4][5]


Mittman holds a bachelor’s degree in journalism from The Ohio State University.


Mittman began his career in 1995 as a research associate at Sanford Bernstein in New York. In 1998, he became a dot com account director at New York magazine. He served in this capacity for three years, during which he was responsible for digital sales. He went on to join Time Inc. as an account manager and advertising director, responsible for the publications Mutual Funds Magazine and Popular Science.[6]

In 2006, Mittman joined Condé Nast, where he worked for over a decade, leading sales, marketing, R&D, and brand strategy for several publications. During his tenure at Condé Nast, he spent eight years at WIRED, first as associate publisher and then as vice president and publisher. He oversaw the creation of WIRED’s iPad app and spearheaded the magazine's expansion into the digital business, making it one of the first magazines to derive half its advertising from digital. Mittman became chief revenue officer and publisher of GQ in 2014. He launched the luxury print publication GQ Style and created partnerships with retailers like Bloomingdale's and GAP.[7]

He concluded his tenure at Condé Nast as chief business officer for ALPHA, overseeing a team of 220 people and the publications GQ, WIRED, Golf Digest, GQ Style, Pitchfork, and Ars Technica.[8]

In 2017, Mittman joined the sports and lifestyle company Bleacher Report as chief revenue officer and chief marketing officer. Two years later, he was appointed as CEO as part of a planned transition after the company's acquisition by WarnerMedia.[9] At Bleacher Report, Mittman created the company's events division and achieved the three highest years of revenue growth. He was responsible for the execution of digital media and branded content strategies which boosted social advertising from $600,000 to $82 million through partnerships with prominent brands, including Adidas, Ford, P&G, and Google. Under his leadership, Bleacher Report was named among Fast Company's 50 Most Innovative Companies.[10][11]

In 2020, Mittman established Record Scratch, a marketing and digital transformation consulting firm based in New York.[12]

In 2022, Mittman was appointed president of 888 U.S. He is responsible for all U.S. operations for 888 Holdings and its strategic partnerships with Caesars Entertainment, World Series of Poker, and Authentic Brands Group, the publisher of Sports Illustrated.[13] He also serves as an advisor to KERV Interactive, EverBlock Systems, and TPG Integrated Media.[14]

Awards and recognition

  • 2011: Crain's New York Business 40 Under 40[15]
  • 2011: American Advertising Federation (AAF) Advertising Hall of Achievement[16]
  • 2012: Condé Nast Publisher of the Year
  • 2013: Adweek Media Magazine of the Decade
  • 2013: Adweek's Hot List Publisher of the Year
  • 2014: Advertising Age's Publisher of the Year
  • 2016: Media Industry News Hall of Fame
  • 2017: Adweek’s Hot List
  • 2019: Adweek’s Hot List
  • 2020: Fast Company's 50 Most Innovative Companies

In the media



  1. "Howard Mittman - Crunchbase Person Profile". Crunchbase. Retrieved 3 May 2022.
  2. "Howard Mittman". Medium. Retrieved 3 May 2022.
  3. "‎How Success Happens en Apple Podcasts". Apple Podcasts (in español). Retrieved 3 May 2022.
  4. "Howard's Site on Strikingly". Howard's Site. Retrieved 3 May 2022.
  5. Morrissey, Brian (28 February 2022). "Howard Mittman on 'mission-driven' publishing". The Rebooting. Retrieved 3 May 2022.
  6. Scratch, Record. "Remixing Brand Stories". Record Scratch. Retrieved 3 May 2022.
  7. Morrissey, Brian (28 February 2022). "Howard Mittman on 'mission-driven' publishing". The Rebooting. Retrieved 3 May 2022.
  8. Sherman, Alex (25 August 2021). "Verizon Media executives still don't know if they'll have jobs as Apollo seeks to close Yahoo deal on Sept. 1". CNBC. Retrieved 3 May 2022.
  9. "Howard Mittman — Chief Marketing Officer + Chief Revenue Officer at Bleacher Report". Retrieved 3 May 2022.
  10. "Bleacher Report's Howard Mittman: Better to be a 'need' publisher vs 'feed'". acast. Retrieved 3 May 2022.
  11. "Ex-B/R CEO Howard Mittman has reportedly had talks with Apollo about a "head of sports" role at Yahoo". Awful Announcing. 25 August 2021. Retrieved 3 May 2022.
  12. "Speaker Details: 2020 DCN Next: Summit". Retrieved 3 May 2022.
  13. "Howard Mittman, 888 Holdings PLC: Profile and Biography". Retrieved 3 May 2022.
  14. "Bleacher Report CEO Howard Mittman Is One Reason BR is Thriving Even Without Sports - Podcast". Entrepreneur. Retrieved 3 May 2022.
  15. "40 Under 40 - Howard Mittman". Crain's New York Business. 9 July 2018. Retrieved 3 May 2022.
  16. "Howard Mittman | AAF". Retrieved 3 May 2022.

External links