The ABM Conversations Podcast
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| The ABM Conversations Podcast | |
|---|---|
 | |
| Presentation | |
| Hosted by | Yaagneshwaran Ganesh |
| Genre | Business, Marketing |
| Format | Audio |
| Language | English |
| Length | avg. 45-60 mins |
| Production | |
| No. of episodes | 94 (As of September 18, 2021) |
| Publication | |
| Original release | December 2019 – present |
| Website | yaagneshwaran |
The ABM Conversations Podcast (rated among the top 1% podcasts globally) is hosted by Yaagneshwaran Ganesh.[1][2] It is a podcast for marketing and sales professionals in the B2B SaaS industry.[3]
Premiered on 10 December 2019, The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more.[4][5] It is a rare marketing podcast that promises to stay away from fluff and vanity metrics.[6][7]
Each podcast episode deconstructs marketing tactics and strategies used by world-class performers from diverse sub-domains such as content, marketing strategy, online advertising, knowledge panels, product marketing and more.[8][9]
The podcast has more than 90 episodes as of September 2021.
Episodes
| Title | Release date | Running time |
|---|---|---|
| Introduction to ABM Conversations Podcast | 10 December 2019 | 04:36 |
| Content marketing for B2B organizations | 17 December 2019 | 22:17 |
| Personalization and privacy: How much is too much? | 24 December 2019 | 15:26 |
| The apocalyptic marketing predictions | 31 December | 18:03 |
| Is outbound still a good B2B strategy? | 7 January 2020 | 15:15 |
| Is LinkedIn an indispensable tool in your ABM strategy? | 15 January 2020 | 18:25 |
| Getting your first customer organically | 22 January 2020 | 13:51 |
| How many touches before a conversion happens? | 29 January 2020 | 13:53 |
| Market-product fit and not product-market fit, says James Spurway | 4 February 2020 | 27:26 |
| Should you scrape data from social media? | 11 February 2020 | 18:33 |
| Marketing Money Wasters | 18 February 2020 | 12:53 |
| Does everything in B2B marketing need to be fast and scalable? | 26 February 2020 | 14:27 |
| Don't be so data driven | 3 March 2020 | 12:59 |
| 12 reasons why email marketing is still dope | 11 March 2020 | 15:18 |
| Where does podcasting fit into your marketing? | 17 March 2020 | 13:48 |
| What is product-led growth? | 1 April 2020 | 14:38 |
| One thing every advertising professional must do daily: Brooke Sellas | 7 April 2020 | 23:09 |
| Promoting your books, passion projects and online courses | 14 April 2020 | 15:56 |
| The role of gamification in marketing: Sumit Kumar Singh | 21 April 2020 | 39:39 |
| Ramping your e-hiring | 28 April 2020 | 20:05 |
| Videos for growth: Papa Bear Matt Barnett (CEO, Bonjoro) | 5 May 2020 | 38:04 |
| Should you gate your content? | 12 May 2020 | 22:43 |
| Yu-kai Chou: Actionable Gamification for B2B marketers | 19 May 2020 | 37:51 |
| Jeff Davis: Aligning marketing and sales to drive revenue | 26 May 2020 | 41:01 |
| I have a CRM. Do I still need other tools for ABM? | 2 June 2020 | 15:41 |
| What to do when you don’t have an ad budget? | 9 June 2020 | 21:21 |
| Sangram Vajre: The one thing marketers need to stop now is.. nurturing leads | 16 June 2020 | 48:11 |
| Louis Grenier: Fighting bad marketing, one podcast episode at a time | 23 June 2020 | 36:40 |
| Timeless marketing and sales strategies that can't be missed | 30 June 2020 | 15:24 |
| Jimmy Daly: Maximizing the remote possibilities of content marketing | 7 July 2020 | 48:30 |
| It’s nonsense to ask people to subscribe to blogs | 14 July 2020 | 16:00 |
| Nicholas Scalice: Tinkering with the growth marketing toolbox | 21 July 2020 | 43:24 |
| Chris Walker: The ROI game | 28 July 2020 | 45:12 |
| The beauty of social selling in your ABM strategy | 4 August 2020 | 15:54 |
| With Scott Brinker: Exploring the current martech scene | 11 August 2020 | 39:08 |
| Stop the webinar overwhelm, now! | 18 August 2020 | 14:11 |
| Writing a different kind of script in B2B marketing | 25 August 2020 | 58:20 |
| How to create a marketing moat? | 1 September 2020 | 13:16 |
| Anand Thaker: 1-1-1 ABM framework for account based transformations | 8 September 2020 | 56:42 |
| Belal Batrawy: Death to all sales related fluff | 15 September 2020 | 45:58 |
| Scott Vaughan: How to market to an enterprise audience | 22 September 2020 | 41:35 |
| Discussing the revenue marketing journey with Andrus Purde, CEO at OutFunnel | 29 September 2020 | 30:04 |
| Darryl Praill: Building your marketing career path | 6 October 2020 | 58:15 |
| Rand Fishkin : Challenging the marketing status quo | 13 October 2020 | 41:11 |
| Don't be fooled by randomness in marketing | 20 October 2020 | 15:28 |
| Justin Welsh: Discussing the SMB SaaS playbook | 27 October 2020 | 42:26 |
| Leveraging the power of field marketing, with Nick Bennett | 3 November 2020 | 32:25 |
| Stephanie Cox: Product-led sales and marketing | 10 November 2020 | 47:20 |
| Using Quora efficiently for B2B marketing: Casey Hill | 17 November 2020 | 51:11 |
| Go-to-market and getting the first 100 customers: with Jeroen Corthout | 24 November 2020 | 40:11 |
| Getting your sales message to resonate with customers: with Steve Rankel | 1 December 2020 | 58:14 |
| Max Altschuler: Building an online sales community and scaling it | 8 December 2020 | 50:30 |
| Mistakes impeding sales revenue growth: Doug Brown | 15 December 2020 | 57:32 |
| Using data to improve customer lifetime value: Juliana Jackson | 22 December 2020 | 53:51 |
| Product-led vs sales-led vs founder-led vs marketing-led growth | 29 December 2020 | 17:19 |
| Christopher Lochhead: Right and wrong reasons for running a B2B marketing podcast | 12 January 2021 | 01:07:00 |
| Jon Miller: On ABM, levels of account orchestration and more... | 19 January 2021 | 36:00 |
| Unlimited graphic design and bootstrapping the business model : Johnathan Grzybowski | 26 January 2021 | 40:41 |
| Improving conversion using CRO and evolutionary psychology: Tim Ash | 2 February 2021 | 46:33 |
| Casey Graham: How culture contributes to building a strong marketing organization | 4 February 2021 | 47:05 |
| Leveraging collaborative commerce to grow your business : Cristi Movila | 9 February 2021 | 46:53 |
| What makes a company acquisition worthy: with Akeel Jabber | 12 February 2021 | 34:02 |
| David (Ledge) Ledgerwood: Why transitioning from founder-led growth to sales-led often fails? | 16 February 2021 | 46:11 |
| Real case study: Building your marketing strategy, with Allison Macleod | 23 February 2021 | 30:23 |
| Guy Kawasaki: What being a product evangelist means | 2 March 2021 | 23:00 |
| Jason Barnard: Masterclass on Google Knowledge Panels | 9 March 2021 | 47:18 |
| Jeremy Epstein: Using OKRs to drive better marketing outcomes | 16 March 2021 | 35:37 |
| Fernando Angulo: State of content marketing in 2021 | 23 March 2021 | 42:34 |
| How to get better at copywriting: with Cole Schafer | 30 March 2021 | 39:48 |
| Peep Laja: Getting real on positioning and value proposition | 6 April 2021 | 34:55 |
| Andreas Jonsson: Leveraging LinkedIn analytics to improve engagement | 13 April 2021 | 35:13 |
| Using NLP and sentiment analysis for improving product relevance to customers | 20 April 2021 | 28:31 |
| David Cancel: How to build a product company with a difference | 27 April 2021 | 48:26 |
| Achieving product-market fit with a lean organization: Aditya Kothadiya | 4 May 2021 | 47:34 |
| Tim Soulo: Getting real with content marketing, and going beyond best practices | 11 May 2021 | 42:22 |
| Seth Godin: How to be sensible in the modern marketing world | 18 May 2021 | 36:22 |
| Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework | 25 May 2021 | 42:21 |
| How to get better at brand storytelling: with Mark Evans | 1 June 2021 | 39:35 |
| Revenue attribution in B2B marketing: Steffen Hedebrandt | 8 June 2021 | 53:57 |
| Rory Sutherland: Marketing based on behavioral economics | 15 June 2021 | 01:03:22 |
| The role of AI and ML in enterprise ABM: Pierre Custeau | 22 June 2021 | 13:53 |
| How can introverts channel their energies into marketing effectively: Matt Johnson | 29 June 2021 | 46:23 |
| Dennis Yu: Breaking the myths around personal branding | 6 July 2021 | 48:52 |
| Leveraging LinkedIn for demand generation: Nemanja Zivkovic | 14 July 2021 | 57:06 |
| Building your marketing org with a customer privacy DNA: Anco Scholte her Horst | 20 July 2021 | 37:41 |
| Eddie Yoon: Identifying super consumers and being thoughtfully aggressive | 27 July 2021 | 01:10:30 |
| Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid | 3 August 2021 | 01:00:06 |
| Hiten Shah: How user research helps improve product-customer relevance | 10 August 2021 | 36:20 |
| Nir Eyal: Consumer psychology, product engagement, and being indestructible | 17 August 2021 | 46:04 |
| How to reduce friction in B2B content experience: Brett McGrath | 24 August 2021 | 38:37 |
| Leveraging referrals and partnerships for customer acquisition : Raul Galera | 31 August 2021 | 34:31 |
| April Dunford: Debunking all the myths and misunderstandings around positioning | 7 September 2021 | 57:34 |
| CEO Storytelling: Building a narrative - with Kevin Maney | 14 September 2021 | 51:46 |
Reception
The ABM Conversations Podcast ranks in the top 1% of podcasts globally.[10] The show has over 140 5-star ratings on Apple Podcasts.[11]
References
- ↑ Standard, Business. "Inside the mind of the marketer and the host of The ABM Conversations Podcast: Yaagneshwaran Ganesh". www.business-standard.com. Retrieved 18 September 2021.
{{cite web}}:|first1=has generic name (help) - ↑ "Yaagneshwaran Ganesh (Yaag): One simple dipstick to understand if your podcast is truly successful". The Week. Retrieved 18 September 2021.
- ↑ "The ABM Conversations Podcast - for B2B marketing professionals Podcast -". chartable.com. Retrieved 18 September 2021.
- ↑ "Yaagneshwaran Ganesh: 'Like it or not,' you have to go outbound to get high-quality podcast guests". www.ibtimes.sg. 14 June 2021. Retrieved 18 September 2021.
- ↑ "Amazon.com: The ABM Conversations Podcast - for B2B marketing professionals : Yaagneshwaran Ganesh: Audible Books & Originals". www.amazon.com. Retrieved 18 September 2021.
- ↑ "Yaagneshwaran Ganesh Launches His New Book: The Collaborative Crow". www.outlookindia.com/. Retrieved 18 September 2021.
- ↑ "The ABM Conversations Podcast: The Vision To Become the Ultimate Repository of B2B Marketing Content, With Yaagneshwaran Ganesh | 🛍️ LatestLY". LatestLY. 26 April 2021. Retrieved 18 September 2021.
- ↑ Council, Forbes Communications. "Council Post: Seven Communications Trends Worth Knowing About". Forbes. Retrieved 18 September 2021.
- ↑ "BW Online Bureau 1". businessworld.in. Retrieved 18 September 2021.
- ↑ "The ABM Conversations Podcast Became a Top 1% Podcast in One Year: Yaagneshwaran Ganesh - Articles". ZEE5. 24 August 2021. Retrieved 18 September 2021.
- ↑ "Listen to The ABM Conversations Podcast - for B2B marketing professionals on TuneIn". TuneIn. Retrieved 18 September 2021.