Yaagneshwaran Ganesh

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Yaagneshwaran Ganesh
Born (1985-06-30) June 30, 1985 (age 36)
Cheyyar, Tiruvannamalai, Tamil Nadu
Other namesYaag
  • BSc in Computer Science
  • MBA in Marketing
Alma mater
  • Indian Institute of Management, Kozhikode
  • Bharathiar University
  • University of Madras
  • Marketer
  • Author
  • Podcaster
  • Avoma
  • The ABM Conversations Podcast
Spouse(s)Aarthi Manohar
  • Vidyut
  • Anjana

Yaagneshwaran Ganesh (June 30, 1985), popularly known as Yaag, is an award-winning Indian marketer, author, podcaster, and keynote speaker. He is better known for his podcast ‘The ABM Conversations Podcast.’[1] He is the author of marketing books such as Syncfluence, Is your Marketing in Sync or Sinking?, and The Revenue Marketing Book.[2]

Yaagneshwaran was recognized as one of the top 100 global martech influencers by Onalytica in 2016.[3] He has been invited to speak at business conferences and management institutions globally, including TEDx, The Performance Marketing Moscow, TiE Coimbatore, MKB Twente (Netherlands), and several others. He has been featured on several recognized media houses globally, including BBN Times, Forbes, Entrepreneur, and others.[4][5]

Early life and education

Yaagneshwaran was born in Cheyyar, India on June 30, 1985. He spent his childhood in Mumbai before his family settled in Chennai. Yaag completed his Bachelors in Science with a specialization in Computers from the University of Madras. He chose Jansons School of Business for his MBA and specialized in marketing. Yaag holds a certificate in Strategy Management from the Indian Institute of Management, Kozhikode.[6][7][8]


Yaag began his career in 2008 as a freelance content marketer. He joined SolarWinds as a Product Marketing Specialist to gain practical experience in the tech industry. In 2014, he served Corporater as their head of marketing.[9] In mid-2017, he switched to Fiind Inc., taking up the role of Marketing Director and helped them with product positioning and executive keynote content for AI adoption in B2B marketing.[10] In 2018, he took up the role of Principal Consultant - Marketing at FreshWorks.[11][12][13]


In 2013, Yaagneshwaran released his first fiction book, “Taken Already,” and then decided to switch his focus to writing marketing books, blogs, and columns, given his continuous involvement with the marketing community.[14]


Yaag has been a notable person in the B2B marketing podcast universe. His podcast ‘The ABM Conversations Podcast’ is among the top 1% podcasts globally, featuring several marketing legends, including Seth Godin, Guy Kawasaki, Rand Fishkin, Jon Miller, Scott Brinker, and several others.[15][16]


Some of the books authored by Yaag include:

  • Ganesh, Yaagneshwaran. Taken Already. Notion Press. p. 130. ISBN 9789383185214. Retrieved 7 April 2021.
  • Ganesh, Yaagneshwaran. The Revenue Marketing Book: How to build a predictable and repeatable revenue marketing engine that works. Notion Press. ISBN 978-1-64892-620-4. Retrieved 7 April 2021.
  • Ganesh, Yaagneshwaran. Syncfluence: How to Influence Your Target Audience Without Burning Cash. Notion Press. ISBN 978-1-947586-87-1. Retrieved 7 April 2021.
  • Ganesh, Yaagneshwaran. Is Your Marketing in Sync Or Sinking?: How to Create Marketing Synchronicity and Drive Sustained Results. Notion Press. ISBN 978-93-5206-616-2. Retrieved 7 April 2021.


  • Marketing Maverick Award from The World Marketing Congress.
  • Top 100 Global Martech Influencer by Onalytica in 2016

Licenses and certifications

  • Certificate in Strategy Management issued by the Indian Institute of Management, Kozhikode

Personal life

Yaagneshwaran is married to Aarthi Manohar and has two children, Vidyut and Anjana. He fluently speaks Tamil, English, Hindi, and Marathi.[17]

In the media



  1. "Data Attribution: A Key to Successful ABM Execution". MarTech Series. 20 March 2018. Retrieved 7 April 2021.
  2. ID, Alinea. "Awkarin dan strategi bernama personal rebranding". www.alinea.id/ (in Bahasa Indonesia). Retrieved 7 April 2021.
  3. Ganesh, Yaagneshwaran. "Evolution of Artificial Intelligence in Marketing and Sales". www.bbntimes.com. Retrieved 7 April 2021.
  4. Groome, Imogen (12 May 2017). "People want to know why there are flowers all over Facebook". Metro. Retrieved 7 April 2021.
  5. Ganesh, Yaagneshwaran. "Mass Marketing to Mass Personalization". www.bbntimes.com. Retrieved 7 April 2021.
  6. Council, Forbes Communications. "Council Post: Seven Communications Trends Worth Knowing About". Forbes. Retrieved 7 April 2021.
  7. Ganesh, Yaagneshwaran. "How to Sell Cloud Solutions". www.bbntimes.com. Retrieved 7 April 2021.
  8. "Marketers: Start Contributing to Revenue [Podcast]". Business 2 Community. Retrieved 7 April 2021.
  9. "How to Select the Right Chat Tool for your Business". MarTech Series. 15 November 2018. Retrieved 7 April 2021.
  10. Ganesh, Yaagneshwaran. "Council Post: Why We Should Be Regulating Technology Instead Of Resisting It". Forbes. Retrieved 7 April 2021.
  11. "Why and How a Company Must Adopt a Data Driven Marketing Strategy". TechStory. 6 June 2018. Retrieved 7 April 2021.
  12. Dubey, Charu Mitra (23 July 2018). "6 Tips to Accelerate Your Blogging Career". Entrepreneur. Retrieved 7 April 2021.
  13. DelhiSeptember 26, India Today Web Desk New. "IIT Madras Entrepreneurship Cell launches 'D-Well' initiative to leverage digital media for businesses". India Today. Retrieved 7 April 2021.
  14. "Our team". www.bbntimes.com. Retrieved 7 April 2021.
  15. Barrie, Joshua (13 May 2017). "Why Facebook is letting people react to things with a pretty purple flower". mirror. Retrieved 7 April 2021.
  16. "AI is Transforming Sales for Good, Forever". www.martechadvisor.com. Retrieved 7 April 2021.
  17. "Interview with Yaagneshwaran Ganesh, Director of Marketing at Fiind". AiThority. 16 August 2018. Retrieved 7 April 2021.

External links