Ramón Becerra Lázaro
Ramón Becerra Lázaro | |
|---|---|
 | |
| Born | Ramón September 12, 1983 Guadalajara, Jalisco, Mexico |
| Nationality | Mexican |
| Citizenship | Mexican |
| Occupation | Entrepreneur and CMO |
| Organization |
|
| Children | 3 |
| Awards | Vistage Mexico - Member Excellence Award - Key Member 2024 |
| Website | lazzarusa |
Ramón Becerra Lázaro (born September 12, 1983) is a Mexican entrepreneur and marketing executive. He is the Commercial Director and Chief Marketing Officer at Lazzar Workwear, a company specializing in workwear and uniform manufacturing. He has over two decades of experience in sales growth, digital marketing, and business expansion.[1][2][3]
Early life and education
Ramón Becerra Lázaro was born in Guadalajara, Jalisco, Mexico. He pursued a Bachelor of Science in Industrial Engineering at Universidad Panamericana, Guadalajara, with a specialization in operations direction. He later attended IPADE Business School in Mexico City, completing a BBA in Executive Business Management (D1) to enhance his leadership and strategic skills. Additionally, he completed a Board of Director Management course at EGADE, Guadalajara, and attended the Business Scale Up program at Stanford University in San Francisco, focusing on business growth strategies.
Career
Becerra has been the Commercial Director and a partner at Lazzar Workwear since 2003. Under his leadership, the company has consistently achieved double-digit sales growth, averaging 28.31% over 13 years. He played a key role in institutionalizing sales processes, expanding the team from 2 to 65 sales representatives, and establishing 18 sales offices. He also led Lazzar Workwear's expansion into the U.S. market, contributing to the sale of over one million garments in 2023.[4]
He was also the co-founder and Franchise Sales Director of Wings Factory, a restaurant chain in Mexico City. From 2006 to 2019, he helped grow the brand to 27 locations across eight cities over 14 years.[5]
In addition to his corporate roles, Becerra serves as a commercial advisor at Fondo Caravela and several other companies.[6][7]
Personal life
Becerra is married and has three daughters. He enjoys playing golf, running, and swimming.
Awards and recognition
In 2024, Becerra received the Vistage Mexico Member Excellence Award as a Key Member, recognizing his contributions to business leadership and growth.[8]
In the media
References
- ↑ "Competing with Quality Products and Added Value!". lazzarusa.com. Retrieved 17 February 2025.
- ↑ "Medal to the industrial merit awarded to entrepreneurs from Jalisco". lazzarusa.com. Retrieved 17 February 2025.
- ↑ Goodman, Peter S. (1 January 2023). "'OK, Mexico, Save Me': After China, This Is Where Globalization May Lead". The New York Times. Retrieved 17 February 2025.
- ↑ "Sedeco and Alibaba Drive Export of Jalisco SMEs". lazzarusa.com. Retrieved 17 February 2025.
- ↑ "Breaking Borders and Expanding the Market: Lazzar Uniforms and Alibaba". lazzarusa. Retrieved 17 February 2025.
- ↑ "After China, this is where Globalization may lead". lazzarusa.com. Retrieved 17 February 2025.
- ↑ "Globalization after China". lazzarusa.com. Retrieved 17 February 2025.
- ↑ "Ok, Mexico, Save Me". lazzarusa.com. Retrieved 17 February 2025.