Chief marketing officer

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A chief marketing officer (CMO), sometimes known as a global marketing officer, marketing director, or chief brand officer, is a senior-level business executive who oversees an organization's marketing efforts. Historically, these titles may have indicated a legal obligation, for example at Companies House in the UK. However, in the 21st century, the titles are less strict and formal, and they allow businesses to recognise the growing importance of marketing and the unique qualities that successful marketers bring to the table. The Chief Marketing Officer is in charge of all aspects of marketing, including advertising, public relations, pricing, sales, and customer support.

The chief marketing officer (CMO) is an executive-level position that reports directly to the CEO. The Chief Marketing Officer (CMO) may oversee a team of senior marketing managers, including additional vice presidents, directors, and vice presidents who are responsible for certain aspects of the overall marketing strategy.