Rachel Seif

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Rachel Seif
Rachel Seif.jpg
CitizenshipUnited Arab Emirates
Alma mater
  • Lebanese Canadian University
  • Sagesse University
  • TheBuzihub (Founder & CEO)
  • Driven Car Rental (Owner & Director)
Awards'Outstanding Leadership Award' at the Marketing 2.0 Conference (2023)

Rachel Seif is a Lebanese entrepreneur and digital expert and Consultant. She is widely recognized as the founder and CEO of TheBuzihub, a full-service MarTech company offering Digital Transformation Consultancy, branding, advertising, and digital product development services.[1]

With over 12 years of experience in various fields, including financial accounting, business development, strategy, project management, and marketing, Seif has established herself as a leader in the MarTech industry. She has held significant marketing and Digital roles in several organizations, including Creative Closets, BuKhatir Group, Promofix Media, and Al Jadeed TV.

As an experienced Digital Consultant, Seif also specializes in auditing, setting up, and training digital departments for companies aiming to fully leverage their operation and online presence. With over 10 years in digital marketing and IT, including 8 years dedicated to establishing digital departments from scratch across various companies, Seif brings a wealth of knowledge and a proven track record of success in enhancing digital operations across multiple industries.

Seif received the 'Outstanding Leadership Award' at the Marketing 2.0 Conference in June 2023.


Seif holds a Bachelor's in Business Administration in Finance from the Lebanese Canadian University. She earned her Master of Business Administration in supply chain management from Sagesse University in 2018.

Seif has pursued various certifications in digital marketing, retail, data science, and life coaching. She is a certified business and career growth coach from Jay Shetty Certification School and a certified digital marketing professional from Morgan International.


In 2010, during her graduation, Seif started her career as a financial accountant at Unipharm s.a.l., followed by a tenure at Benta Pharma Industries (BPI).

In 2016, while pursuing her master’s degree, Seif discovered her passion for marketing and business development. She served as the Marketing and Business Development Manager at Aljadeed TV in Lebanon.

In 2018, Seif assumed the position of digital operations manager at Promofix Media, where she played an integral role in building the team and expanding the office in Beirut. Later, Promofix Media promoted her to head of digital marketing.

In 2020, Seif joined Bukhatir Group, UAE, as the head of digital marketing and technology, where she spearheaded the development of the digital department. She oversaw the digital marketing activities for Bukhatir Group’s various entities, including Sahara Centre, Sahara Healthcare City, Adventureland, Al Nahda Real Estate, and Tunis Sports City.

In 2022, Seif founded TheBuzihub, a full-service marketing company, where she serves as CEO. The company offers a comprehensive suite of services, including branding and graphics, social media marketing, web,app and software development, search engine optimization (SEO), search engine marketing (SEM), and offline marketing. Through tailored marketing, advertising, and digital product development solutions, the company's offerings support businesses in enhancing their online presence and reaching new heights.

In 2023, Seif joined Creative Closets as marketing director and later as a Digital Consultant, while concurrently managing her own company, TheBuzihub. She oversees both the online and offline marketing strategies for Creative Closets.

Seif is a certified business and career growth coach, focusing on empowering women in business, especially in the Arab world. She leverages her expertise to mentor individuals seeking professional and entrepreneurial development.

Additionally, Seif is the owner and director of Driven Car Rental, a car rental agency based in Larnaca, Cyprus.

Awards and recognitions

  • Seif was honored with the 'Outstanding Leadership Award' at the Marketing 2.0 Conference in June 2023, held at the Holiday Inn, Dubai Festival City, Dubai, UAE.[2][3]
Rachel Seif awards.jpg

Personal life

Seif resides in Dubai, UAE. In her free time, she enjoys painting, reading, martial arts, and seeking new adventures.


  1. "Rachel Seif". Jay Shetty Certification School. Retrieved 6 May 2024.
  2. Conference, Marketing 2 0 (18 July 2023). "Rachel Seif Recognized With The "Outstanding Leadership Award" At The Marketing 2.0". Medium. Retrieved 6 May 2024.
  3. "2023 Winners | Golden Women Awards". goldenwomenawards.com. Retrieved 6 May 2024.

External links