Primal Digital Agency

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Primal Digital Agency
IndustryAdvertising Services
Founded2015; 9 years ago (2015)
FounderMark McDowell
HeadquartersBangkok, Pathumwan
Key people
  • Mark McDowell (CEO & Co-Founder)
  • Nick (Co-Founder)
  • Search Engine Optimisation (SEO)
  • Pay per Click (PPC)
  • Search Engine Marketing (SEM)
  • Conversion Rate Optimisation (CRO)
  • Web Design
  • Landing Pages
  • Social Media Advertising
  • Digital Strategy
  • Content Marketing

Primal Digital Agency is one of the leading online marketing firms in Thailand and Malaysia,[1][2] dedicated to providing clients with customized solutions that help them captivate a local audience and reach new markets.[3] With a team of seasoned professionals, Primal specializes in data-driven campaigns and offers an extensive array of digital marketing services, including SEO,[4] PPC advertising, social media marketing,[5] content marketing, and website development.[6]

Primal's outstanding services have enabled it to collaborate with reputable partners such as Google Premier, Facebook, TikTok, and LINE LAP, delivering desirable results for clients from a range of industries, including FMCG, retail, e-commerce, education, insurance, real estate, health and wellness, and others.[7][8] The agency has served over 500 organizations in the region and has earned several accolades for its exceptional work, including recognition in the Financial Times' High Growth Companies Asia Pacific 2022 and 2023.[9]


Primal Digital Agency is a digital marketing agency with headquarters in Thailand and Malaysia. The agency was co-founded by Mark McDowell and Nick Bell in 2015 to provide businesses in Thailand with top-notch digital marketing services to help them realize their full potential.[10][11]

Since its inception, Primal Digital Agency has grown to become one of the fastest-growing digital marketing agencies in Thailand, having helped over 500 brands in Bangkok and Kuala Lumpur increase their revenue through digital marketing. The agency prides itself on its commitment to delivering exceptional results to its clients through a combination of innovative solutions and a team of experienced professionals.[12][13]


Primal helps clients set up and manage professional profiles on various social media platforms, including Facebook, Instagram, LINE, YouTube, LinkedIn, TikTok, and others. Its team also helps clients choose the right platforms to reach their target audience and get the best return on investment.[14][15]

Primal Digital Agency recognizes that every social media platform has a distinct user base and necessitates a tailored approach to ensure successful marketing. Thus, the agency's team develops personalized marketing strategies that account for optimal post length, posting frequency, post format, hashtags, and linking strategies, which differ between each platform.[16]

Primal has been recognized as a top-tier, 3%-tier agency by their premier partners, Google and Meta. They are also partners with TikTok, LINE, and HubSpot, which gives them access to exclusive updates, first-in-market products, collaboration plans, beta tests, and insider information that keeps their clients ahead of the competition.[17]

The success of Primal Digital Agency can be attributed to its focus on providing customized solutions tailored to the unique needs of each client. The agency takes a collaborative approach, working closely with clients to understand their business goals and develop a strategy that will help them achieve those goals.[18][19][20]

In addition to its exceptional services, Primal Digital Agency has also gained recognition for its commitment to innovation and thought leadership in the digital marketing industry.[21] The agency’s co-founder, Mark McDowell, is a renowned digital marketing expert, speaker, and content producer who has been recognized for his contributions to the industry.[22][23]


Primal Digital Agency offers a wide range of digital marketing services

  • Search Engine Optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Content marketing
  • Website development
  • Facebook Ads
  • Google Ads
  • LINE Advertising

Awards and recognitions

  • Primal Digital Agency was named the agency of the year for SEO services in 2021.
  • Primal Digital Agency was recognized as a high-growth company in the Asia Pacific region in 2022 by the Financial Times.
  • The agency has also received several other awards for providing exceptional digital marketing services, including The Drum: Biddable Team of the Year, Google: Growing Businesses Online, Asia eCommerce: Best eCommerce Campaign, and Search Engine Land: SEO Agency of the Year awards.

In the media



  1. "Primal Digital Agency Thailand Company Profile | Management and Employees List". Datanyze. Retrieved 10 April 2023.
  2. "Primal Digital Agency Thailand - Overview, News & Competitors |". ZoomInfo. Retrieved 10 April 2023.
  3. "A look at Thailand's award-winning social media agency". Thaiger. 27 June 2022. Retrieved 10 April 2023.
  4. "Ad Addict | ศูนย์รวมคนหลงใหลในโฆษณา". Retrieved 10 April 2023.
  5. "ชวนรู้จัก 'Primal Agency' เอเจนซีรับทำ Social Media Marketing และ SEO ด้วย Data-Driven". RAiNMaker. 8 July 2022. Retrieved 10 April 2023.
  6. "รวม 5 เอเจนซี่รับทำ SEO ชั้นนำในไทย การันตีผลลัพธ์ที่ดีกว่า!". Retrieved 10 April 2023.
  7. "primal-digital-agency-thailand". Retrieved 10 April 2023.
  8. "Primal Digital Agency Thailand (+ 12 reviews)". Sortlist. Retrieved 10 April 2023.
  9. Goel, Sanjay (1 April 2020). "South-East Asia's Leading Digital Marketing Agency Has Successfully Pivoted to Remote Work In the Shadow of COVID-19". Entrepreneur. Retrieved 10 April 2023.
  10. "Primal Digital Agency เปลี่ยนยอดวิวเป็นยอดขายให้ทุกธุรกิจ". Retrieved 10 April 2023.
  11. "Primal | Thailand". Find Best Agencies & Service Provider. Retrieved 10 April 2023.
  12. Monday, Source: Seo Gladiator Posted (4 January 2016). "Digital Marketing Agency Primal Set to Shake Up the Competition". SBWire. Retrieved 10 April 2023.
  13. "primal". Retrieved 10 April 2023.
  14. "Digital agency Primal cleans up at Marketing Excellence Awards, and shares insights for 2023". Marketing-Interactive. Retrieved 10 April 2023.
  15. "PRIMAL". Agency Portfolio. Retrieved 10 April 2023.
  16. "อยากมองเห็นโอกาสในวิกฤต ต้องคิดปรับตัวแบบ Digital Marketing Agency บทเรียนสำคัญจาก Primal". The MATTER. 22 May 2020. Retrieved 10 April 2023.
  17. "Primal is a top service provider for your business growth requirements". ProductHood. Retrieved 10 April 2023.
  18. "ก้าวผ่านวิกฤตเศรษฐกิจ ด้วย SEO ตัวช่วยทางการตลาดสำหรับธุรกิจยุคใหม่ จาก Primal | Brand Inside". 26 August 2020. Retrieved 10 April 2023.
  19. "Primal Digital Agency Thailand, 29 Vanissa Building, Tower B, Phone +66 2 030 8000". Retrieved 10 April 2023.
  20. "Primal Digital Agency Thailand". Digital Agency Network. Retrieved 10 April 2023.
  21. "Primal Digital Agency on Agency Spotter". Agency Spotter. Retrieved 10 April 2023.
  22. "Digital marketing agency Primal, led by Forbes 30 under 30 Mark McDowell". Retrieved 10 April 2023.
  23. YellowPages, YellowPages-Thailand. "Primal Co., Ltd. | Thailand YellowPages". Retrieved 10 April 2023.

External links