My Salah Mat

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My Salah Mat
IndustryDesign Services
Founded2018; 6 years ago (2018)
FounderKamal Ali
HeadquartersNewport, South Wales
Products
  • Interactive Prayer mat
  • Activity books
  • Children's books
  • Digital downloads
Websitemysalahmat.com

MySalahMat is UK based company who invented the interactive prayer mat designed to help Muslims learn the positions of the different body parts during Salah.[1][2] It has become an essential tool for all Muslims teach children or themselves the importance of prayer.[3][4] MySalahMat has revolutionized how Muslims learn Salah and have helped make it more accessible and enjoyable for them.[5][6]

History

MySalahMat was founded and created in 2018 by Kamal Ali, headquartered in Newport, South Wales.[7] The concept for MySalahMat interactive prayer mat originated from Ali's personal experience with his son, who was struggling to learn how to pray.[8][9] As a product designer, he realized there was a gap in the market for an educational and appealing prayer mat for children.[10] After creating a design sheet that featured the position of hands, knees, feet, forehead, and nose, he collaborated with a friend from Indonesia to make the prototype.[11][12][13][14]

Overview

What started as a simple soft touch prayer mat with prints quickly evolved into a touch-sensitive interactive mat with sounds and voice recordings.[15][16] The mat features buttons that children can push to learn how to perform wudu and recite duas for Ruku and Sujood. The mat also features prints of the main words used in prayer, such as Allahu Akbar.[17][18] The product went through over 20 prototypes and was developed with the help of professionals from factories, designers, translators, photographers, and patent lawyers.[19][20][21]

The product received wide reception from the Muslim community around the world.[22][23] Within four years of its inception, MySalahMat has been recognized as an essential contribution to the Muslim community, and it has won several awards for its design and innovation.[24][25] Various products offered by MySalahMat include prayer mats for kids and adults, activity books, children's books, and digital downloads.[26][27][28] Headquartered in South Wales, the company now exports vast volumes of its various products to several middle east countries such as Kuwait, Qatar, Saudi Arabia, and UAE.[29][30]

Marketing strategy

The firm has a comprehensive marketing strategy, targeting popular platforms like TikTok and working with influencers to increase brand awareness.[31][32] They have partnered with the Malaysian animated cartoon studio Omar and Hana to expand the company's presence in Southeast Asia.[33] My Salah Mat plans to tap into their existing fanbase and gain credibility in the region by partnering with the animation on product design and featuring characters from their program.[34][35][36] They also aim to make the product more appealing to children, who are likely to be fans of the animated series.[37][38][39][40][41]

Products

  • Interactive Prayer Mat for Kids & Adults
  • Activity books
  • Children's books
  • Digital downloads

In the media

                       

References

  1. ↑ Phillips, Lauren (30 September 2022). "Welsh investor sees huge growth for electronic Muslim prayer mat". Business Live. Retrieved 16 March 2023.
  2. ↑ "my+salah+mat". theinspiredaccountant.com. Retrieved 16 March 2023.
  3. ↑ link, Get; Apps, Other. "Review | My Salah Mat- Interactive Prayer Mat". Retrieved 16 March 2023.
  4. ↑ "Welsh company become global success story after inventing the first interactive prayer mat for Muslims". Nation.Cymru. 30 September 2022. Retrieved 16 March 2023.
  5. ↑ "my-salah-prayer-mat-review". blog.rihaala.com. Retrieved 16 March 2023.
  6. ↑ "La e-boutique du week-end : My Salah Mat, tapis de prière éducatif". Al-Kanz (in français). Retrieved 16 March 2023.
  7. ↑ "Search Results for "my salah mat" – DrCardaMom". drcardamom.com. Retrieved 16 March 2023.
  8. ↑ "How to Teach Kids to Pray (+FREE Printable Prayer Guide by 'My Salah Mat')". AYEINA. 4 September 2018. Retrieved 16 March 2023.
  9. ↑ "تقريري عن سجادة الصلاة من (ماي صلاة مات) – تعميق حب الصلاة في قلوب الصغار". theislamicreflections.com. Retrieved 16 March 2023.
  10. ↑ "Masha'Allah: You Won't Believe What This Dad Invented to Make Salah Easier for His Kids". IlmFeed. 30 June 2020. Retrieved 16 March 2023.
  11. ↑ says, Tips on how to teach your children to pray (20 October 2018). "How to Educate Your Children to Perform Salah - Afra Said". afrasaid.com. Retrieved 16 March 2023.
  12. ↑ Siddiqua, Aysh (20 May 2018). "My Salah Mat - Innovative Islamic Toy Review". Jeddah Mom. Retrieved 16 March 2023.
  13. ↑ "Search Results for "my salah mat" – Modest Man Stuff". modestmanstuff.com. Retrieved 16 March 2023.
  14. ↑ "Welsh company's interactive prayer mat goes viral thanks to export success". GOV.WALES. Retrieved 16 March 2023.
  15. ↑ Smith, Lewis (13 October 2020). "Welsh dad's interactive prayer mat is a hit across the Muslim world". WalesOnline. Retrieved 16 March 2023.
  16. ↑ Media, Insider. "Export growth lined up by pioneering prayer mat firm | Wales Business News". Insider Media Ltd. Retrieved 16 March 2023.
  17. ↑ "Interactive Prayer Mat For Kids Is Going Viral and You Should Get One". theislamicinformation.com. 8 November 2021. Retrieved 16 March 2023.
  18. ↑ Smith, Lewis (13 October 2020). "Welsh dad's interactive prayer mat is a hit across the Muslim world". WalesOnline. Retrieved 16 March 2023.
  19. ↑ "How to Raise Young Worshippers (who hope to be under the shade of Allah)". AYEINA. 21 September 2019. Retrieved 16 March 2023.
  20. ↑ "Newport company goes viral after inventing the 'first ever' interactive prayer mat". itv.com. Retrieved 16 March 2023.
  21. ↑ "Espacenet - Bibliographic data". worldwide.espacenet.com. Retrieved 16 March 2023.
  22. ↑ "©My Salah Mat، سجادة صلاة تفاعلية فريدة لتعليم الأطفال الصلاة، أصبحت متاحة الآن أيضًا في دول مجلس التعاون الخليجي". www.saudiarabiapr.com. Retrieved 16 March 2023.
  23. ↑ Gregory, Rhys (30 September 2022). "Welsh company's interactive prayer mat goes viral thanks to export success". wales247.co.uk. Retrieved 16 March 2023.
  24. ↑ "©My Salah Mat، سجادة صلاة تفاعلية فريدة لتعليم الأطفال الصلاة، أصبحت متاحة الآن أيضًا في دول مجلس التعاون الخليجي". www.kuwaitpr.com. Retrieved 16 March 2023.
  25. ↑ "Welsh company become global success story after inventing the first interactive prayer mat for Muslims". Nation.Cymru. 30 September 2022. Retrieved 16 March 2023.
  26. ↑ Kejera, M. L. "The prayer rug of tomorrow, today". The Outline. Retrieved 16 March 2023.
  27. ↑ "Interactive prayer mat made in Wales goes viral in Middle East". BBC News. 12 July 2022. Retrieved 16 March 2023.
  28. ↑ Gregory, Rhys (30 September 2022). "Welsh company's interactive prayer mat goes viral thanks to export success". wales247.co.uk. Retrieved 16 March 2023.
  29. ↑ "Interactive prayer mat aims to teach children and new Muslims how to pray". Asian Image. Retrieved 16 March 2023.
  30. ↑ Kejera, M. L. "The prayer rug of tomorrow, today". The Outline. Retrieved 16 March 2023.
  31. ↑ "My Salah Mat Review: An Engaging Way to Teach Children How to Pray". Super Urdu Mom. 24 March 2019. Retrieved 16 March 2023.
  32. ↑ "My Salah Mat". Business Wales - Export. Retrieved 16 March 2023.
  33. ↑ "MySalahMat Review". www.muslimmommyblog.com. Retrieved 16 March 2023.
  34. ↑ "thosetenyears". Ten years later. Retrieved 16 March 2023.
  35. ↑ "salahmatreview". thespiceofadulting.com. Retrieved 16 March 2023.
  36. ↑ "Salah Made Easy: The New Way of Teaching your Children How to Pray!". MVSLIM. 4 August 2020. Retrieved 16 March 2023.
  37. ↑ "my-salah-mat-interactive-prayer-mat-for-children". pakmediablog.com. Retrieved 16 March 2023.
  38. ↑ Siddiqua, Aysh (6 November 2018). "How to Gently Encourage Kids to Pray Salah Step by step". Jeddah Mom. Retrieved 16 March 2023.
  39. ↑ "سجادة صلاة تفاعلية مصنوعة في ويلز تحقق رواجا في الشرق الأوسط". BBC News عربي (in العربية). Retrieved 16 March 2023.
  40. ↑ "My Salah Mat". Business Wales - Export. Retrieved 16 March 2023.
  41. ↑ "Welsh company's interactive prayer mat goes viral thanks to export success". GOV.WALES. Retrieved 16 March 2023.

External links

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