Irina Proskurina

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Irina Proskurina
Irina proskurina.jpg
Born (1988-05-03) May 3, 1988 (age 35)
Stavropol, Russia
CitizenshipUnited States
Alma materTouro University
  • E-PR Online (Founder & CEO)
  • Forma Models (Founder)
  • Kiton.USA (Director of Marketing)
Known forCEO E-PR Online
Height5 ft 9 in (175 cm)
  • Anatoly Proskurin (father)
  • Liubov Proskurina (mother)
RelativesElena Proskurina (sister)

Irina Proskurina (born May 3, 1988) is a Russian-born American entrepreneur and marketing specialist. With a versatile skill set and unwavering ambition, Proskurina has made significant contributions across various industries.[1] Starting her career as a model, she gained international recognition through collaborations with renowned brands. Committed to supporting aspiring models and tackling industry challenges, Proskurina established her modeling agency, Forma Models, providing comprehensive assistance to newcomers. She further shares her expertise by creating the UMMA bot and her modeling course, "How to Become a Model in America and Beyond.” She is the author of the book, "How to Become a Model in America."

Proskurina's notable achievement lies in her role as the founder of E-PR Online agency, a thriving digital platform based in New York.[2] With extensive experience in public relations (PR), she has become a leading expert in leveraging online publications from prestigious media outlets to enhance individuals' and businesses' brand presence. Through her agency, Proskurina has achieved remarkable success for her clients, including increased audience reach, improved search engine rankings, heightened website traffic, and the cultivation of exceptional brand reputations.[3]

Proskurina has also taken on prominent roles the Chief Marketing Officer (CMO) of Kiton USA, an esteemed Italian luxury clothing company. With her extensive experience and dedication to empowering others, Proskurina continues to shape and influence multiple industries

Early life and education

Proskurina was born and raised in Stavropol, Russia. Her parents, Anatoly and Liubov Proskurina worked as a driver and bookkeeper, respectively. She completed her education in the public school system and received a scholarship to attend university.

At 19, Proskurina relocated to New York City to pursue her aspiration of becoming a model. In 2013, she successfully obtained an MBA in marketing from Touro University. Additionally, she participated in a summer program at Columbia University.


Modeling career

Proskurina embarked on a successful modeling career, collaborating with renowned brands like Armani, Hugo Boss, Anna Fountain, and Loreal, among several others. However, she experienced the cutthroat nature of the industry firsthand, struggling to find adequate agency support for castings, contracts, and travel arrangements.[4]

Motivated by her challenges, Proskurina established Forma Models, a modeling agency that addresses the needs of newcomers and struggling models. The agency assists with visas, model apartments, photos, and castings, creating opportunities for aspiring European models.[5][6]

Furthermore, Proskurina developed the UMMA bot, a chatbot offering personalized advice and industry insights. Additionally, she offers a specialized course titled "How to Become a Model in America and Beyond," sharing her invaluable expertise to empower young women in the modeling industry.[7]

Proskurina is also an accomplished author, having written the book "How to Become a Model in America." This comprehensive guide is aimed at individuals of all genders, ages, and ethnicities who aspire to pursue modeling or acting careers in the United States.[8]

Digital marketer & PR specialist

After completing her MBA in marketing, Proskurina embarked on her career as a marketing specialist. Drawing upon her expertise, she founded E-PR Online in 2018, a public relations and digital marketing agency that assists clients in navigating the fiercely competitive business landscape. The company's primary focus is to support clients in achieving a high ranking on Google, which leads to improved credibility, enhanced brand image, and increased opportunities. This objective is accomplished through the implementation of an effective strategy that aims to boost website traffic, conversions, and customer engagement by increasing clicks on the site.[9]

E-PR Online provides a range of services to foster brand and business growth.Their offerings encompass SMM (Social Media Marketing), SEO (Search Engine Optimization), brand identity development, Telegram bot-building, Wikipedia page creation, and more. The agency has formed valuable partnerships with notable media outlets such as Forbes,[10] The New York Times, GQ, Cosmopolitan, Vogue, Bloomberg, The Wall Street Journal, and Yahoo. E-PR Online's impressive client roster includes renowned brands like BMW, Universal Bank, Kiton, Douglas Elliman, Robbot, AT&T, Volvo, and LBC Capital.[11][12][13]

Furthermore, Proskurina is a Forbes Council member and currently serves as the Chief Marketing Officer (CMO) of Kiton USA, an esteemed Italian luxury clothing company.[14] She assumed this position in February 2022, leveraging her expertise to drive marketing initiatives and brand development.[15]

Personal life

Proskurina resides in New York City and is married with two daughters.


In the media


  1. "Irina Proskurina". Retrieved 31 May 2023.
  2. "How Public Relations Affect Business Development Today: Irina Proskurina - PR Expert and CEO of E-PR Online Agency". Retrieved 31 May 2023.
  3. "Digital Agency E-PR Online on Revolution in Public Relations and New Slick Platform Feature". Yahoo Finance. 13 May 2023. Retrieved 31 May 2023.
  4. Adzo, Kossi (11 August 2022). "From a Model to a Businesswoman – Irina Proskurina and Her Success Story". Retrieved 31 May 2023.
  5. "irinaproskurina1". Retrieved 31 May 2023.
  6. "Press - International Model and Entrepreneur: Irina Proskurina - Modeling Agency «FORMA MODELS» - NEW YORK USA". Retrieved 31 May 2023.
  7. "Irina Proskurina: Helping People Create Success Everywhere She Goes". StartupTalky. 23 October 2022. Retrieved 31 May 2023.
  8. News, National (24 February 2023). "PR Specialist Irina Proskurina Shares The Behind The Scenes Of Her Agency Success". Retrieved 31 May 2023. {{cite web}}: |last1= has generic name (help)
  9. Husnain, Adil; TechBullion, Angela Scott-Briggs (16 March 2023). "E-PR Online's CEO Irina Proskurina on How Publishing on Media Boosts Your Business's SERP Rating". TechBullion. Retrieved 31 May 2023.
  10. "Irina Proskurina - Forbes Communications Council". Forbes. Retrieved 31 May 2023.
  11. "Digital Agency E-PR Online On 5 Reasons To Use PR To Promote Your Startup Or Grow Your Brand In Any Niche". Forbes India. Retrieved 31 May 2023.
  12. "E-PR online. Disrupting the PR industry using the power of AI and technological innovation to democratize public relations and make them acceptable to he common person". E-PR online. Retrieved 31 May 2023.
  13. "Irina Proskurina: A Successful Entrepreneur and CEO". 7 February 2023. Retrieved 31 May 2023.
  14. Vrzic, Lana (29 October 2022). "PR's New Leading Lady: Irina Proskurina". The Frisky. Retrieved 31 May 2023.
  15. Wire, Prodigy Press (27 October 2022). "E-PR Executives Irina Proskurina and Andres Arellano Attend 2022 Angel Ball". Digital Journal. Retrieved 31 May 2023.

External links