Toufic Kreidieh

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Toufic Kreidieh
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NationalityEmirati
CitizenshipUnited Arab Emirates
Occupation
  • Businessman
  • Entrepreneur
  • Investor
  • Philanthropist

Toufic Kreidieh is a businessman, entrepreneur, investor, philanthropist and founding partner and CEO of the Brands for Less (BFL) Group, an international discount retailer founded in 1996.[1][2][3][4] Toufic Kreidieh founded BFL in 1996, with their first store in Lebanon. [5][6][7] BFL established its first store and corporate headquarters in the United Arab Emirates in 2000. [8] and its first Tchibo store store was launched in 2006.[9][10][11][12]

Biography

Kreidieh was instrumental in expanding the BFL Group's portfolio beyond the original Brands for Less platform, through the acquisition and development of additional concepts such as Toys For Less, Homes For Less, Tchibo, and MUMUSO. [13][14] BFL Group has dozens of stores in major cities across Europe and the Middle East.[15][6][7][16]

References

  1. Kreidieh, Toufic. "Toufic Kreidieh". Entrepreneur.
  2. Kreidieh, Toufic. "Lessons Learned Growing The Brands For Less Group On Its 20th Anniversary In The UAE". Entrepreneur.
  3. "Money & Me: 'Everybody loves to hunt for a bargain'". The National. June 3, 2021.
  4. "DUBAI EXPATS STORIES. 'No shortcut to success' – Toufic Kreidieh, Brands for Less CEO and co-founder says".
  5. "BFL Group launches a new store in Abu Dhabi | Corporate-news". Gulf News. Retrieved 2021-12-20.
  6. 6.0 6.1 Cherry Mayangao. "BFL Group opens new store in Oman". mid-east.info. Retrieved 2021-12-20.
  7. 7.0 7.1 "BFL Group continues to pursue ambitious 2021 expansion plan introducing Brands For Less store in". aalmeen.com. Retrieved 2021-12-20.
  8. "Dubai Expats Stories. 'No shortcut to success' – Toufic Kreidieh, Brands for Less CEO and co-founder says". Dubai Vibes Magazine. Retrieved 2021-12-20.
  9. "Money & Me: 'Everybody loves to hunt for a bargain'". thenationalnews.com. Retrieved 2021-12-20.
  10. "BFL Group launches "Be the Helping Hand" Ramadan campaign to support Dar Al Ber Society's mission". April 20, 2021.
  11. Editor, J. "Brands For Less Store In The Newly Opened Circle Mall". {{cite web}}: |last= has generic name (help)
  12. https://www.arabianbusiness.com/industries/retail/451306-brands-for-less-reveals-12m-investment-in-ecommerce-activities
  13. "Reaping the Rewards of Retail: Q&A with Entrepreneur and Alumnus Toufic Kreidieh | LAU News". news.lau.edu.lb. Retrieved 2021-12-20.
  14. "BFL Group - - Mina Jebel Ali Technology Park - Dubai". citysearch.ae. Retrieved 2021-12-20.
  15. "BFL Group: On the Path to Unprecedented Global Success". Mondadori. Retrieved 2021-12-20.
  16. "Brands For Less Store In The Newly Opened Circle Mall". dubaichronicle.com. Retrieved 2021-12-20.

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