Sheetal Agashe

From Wikitia
Jump to navigation Jump to search
Sheetal Agashe
शीतल आगाशे
Managing Director of Brihans Natural Products
In office
11 January 2013 – Incumbent
Personal details
Born (1977-05-17) May 17, 1977 (age 46)
Pune, Maharashtra, India
Parents
  • Dnyaneshwar Agashe (father)
  • Rekha Gogte (mother)
Alma mater
  • Brihan Maharashtra College of Commerce (B.Com)
  • University of Pune (MBA)
Occupation
Known for
  • Yes Boss (TV series)
  • Yes Boss (1999–2003)
  • Minus One (2005)

Sheetal Agashe (IAST: Śītala Āgāśe; born 17 May 1977) is an Indian actress and businesswoman, best known for her recurring role on the sitcom Yes Boss (TV series) (1999–2003), her leading role in the independent film Minus One (2005), and for being the managing director of Brihans Natural Products, for which she has been the recipient of a The Times Group, a Femina (India) Pune's Most Powerful Award, and two Times Women of the Year Awards.

Biography

Early life and family: 1977 – 2005

Agashe was born on 17 May 1977 in Pune, Maharashtra, into an aristocratic and entrepreneurial Chitpavan brahmin family of industrialist Dnyaneshwar Agashe of the Agashe Noble house (term) of Mangdari,[1][2] and wife Rekha Gogte, of the Gogte gharana of Belgaum.[3]

Through her father, Agashe is a granddaughter of Chandrashekhar Agashe, a niece of Panditrao Agashe, a younger sister of Mandar Agashe and Ashutosh Agashe,[4] of distant relation to Third Anglo-Maratha War Army general Bapu Gokhale,[5] musician Ashutosh Phatak,[6] historian Dinkar G. Kelkar, and scientist P. K. Kelkar.[7] Through her mother, she is a great-niece of Raosaheb Gogte,[3] a descendant of the aristocratic Latey family, and of relation to Kokuyo Camlin head Dilip Dandekar, and academic Jyoti Gogte.[8]

Agashe grew up in Pune, where she attended Vidya Bhavan school. In her youth, she was described as dutiful and charitable.[9] She then attended the Brihan Maharashtra College of Commerce where she acquired a B.Com degree,[1] and was educated further at the University of Pune where she acquired an MBA in marketing and advertising.[10][11]

Career in entertainment: 1999 – 2005

Agashe initially began her career as a television and film actress in Bollywood.[12][10] Between 1999 and 2003, she had a recurring role on the SAB TV sitcom Yes Boss (TV series), opposite Aasif Sheikh, Rakesh Bedi, Kavita Kapoor, and Delnaaz Irani. Her Eponym character was the personal assistant to Sheikh's character.[13][14] In January 2000, she self-published a collection of Hindi poetry titled तुम्हारे लिये, under the mononym Sheital. In April 2002, she contributed an essay titled Father's Daughter to her father's festschrift.[15]

In April 2005, she starred in a leading role opposite Archana Puran Singh and Seema Biswas in the English language independent film Minus One (2005), directed by Renny Mascarenhas.[16] She subsequently left acting, stating that it was her father who encouraged her to transition from her acting into business,[10] aiding her father and brothers in the family businesses.[17][11]

Career in business: 2005 – present

In 2005, she joined Brihans Natural Products Limited, an Ayurvedic skincare products manufacturing company founded by her brother Mandar Agashe, as their chief executive officer,[10] having previously been appointed Director (business) at her father's investment firm in 1999. She was appointed the company's managing director in January 2013,[18][10] becoming the first woman in her family to head a business under their Corporate group.[19]

By 2014, Agashe had limited the range of products being manufactured by the company, choosing to focus on Aloe vera as the prime ingredient in its products. Writing for Femina, Auyon Acharya praised her for employing healthcare professionals, farming experts, and Ayurvedic Doctor on the company's research and development team.[20] In September 2015, she was an award presenter at the Shraavana Queen beauty pageant held in Mumbai and hosted by the Maharashtra Times.[21] By 2016, she began restructuring the company's range under a single umbrella brand.[10]

In April 2018, The Times of India awarded Agashe with a Times Visionary Award from their Pune chapter. The award, presented to her by Abhay Deol, was for her work in "extensively exploring the benefits of Aloe vera in Ayurvedic skincare".[22][23] In June 2018, she was the recipient of a Pune's Most Powerful Award from Femina,[24] being presented the award by Huma Qureshi at the televised event.[25] In October 2018, she was an award presenter for the Mrs. Stylista beauty pageant hosted by the magazine. In the televised ceremony on Zoom (Indian TV channel), Agashe and Amyra Dastur feted one of the runners-up with a gift hamper from Agashe's company.[26] In December 2018, she was the recipient of a leadership award by the research firm White Page India,[27] which was accepted on her behalf by her CEO.[28] The research firm further praised Agashe for the company's extensive research practices and credited her management for the success of its flagship brand.[11]

In April 2019, Praveen Kulkarni writing for Sakal, praised Agashe for her efforts in rebranding Aloe vera as a modern skincare ingredient, stating how its use in traditional Ayurvedic medicine in the Indian skincare market was seen as outdated at the time of Brihans Natural's establishment in 2000. Kulkarni admitted that the increased popularity of their competitor companies such as Ramdev's Patanjali Ayurved had aided Agashe and her company in boosting their profile to the mainstream, allowing them to expand to the Gulf countries and to Singapore. Kulkarni further praised Agashe's use of her marketing and Bollywood background to secure film sponsorships, citing their sponsorhip of the film Hrudayantar (2017), of particular note to the company's marketing strategy. Kulkarni also praised Agashe's attention to locally sourcing the Aloe vera, Phyllanthus emblica, and Hibiscus used in the company's products from Indian farmers, especially from drought-prone districts in Maharashtra, such as Solapur district.[27] Later that same month, she was the recipient of a Times Women of the Year Award from The Times of India, being presented the award by Kiara Advani.[29] In December that same year, Agashe was an award presenter at the 6th Filmfare Glamour and Style Awards. In the televised ceremony, her and Diana Penty presented the award for Woman of Style & Substance to Dia Mirza.[30]

In January 2020, The Economic Times reported on Agashe's management and skincare research after awarding the company's brand Greenleaf with their Promising Brands Award in December 2019.[31] In January 2021, the publication further cited her management's commitment to developing Clinical trial skincare products as the reason for the company's growth during the COVID-19 pandemic.[32] Later that same month, The Times of India awarded her with a second Times Women of the Year Award for her work as an Ayurvedic and natural skincare specialist,[33] with the publication praising her for the success of the company's brands Greenleaf, Brimune and Oraheal.[34] The award was presented to her by Anupam Kher.[35]

In July 2021, Femina praised Agashe for the cult following the company's products have reportedly gained in India, the United Arab Emirates, Nepal, Malaysia, and Singapore. The magazine praised the company's efforts under Agashe to educate Indian consumers on the benefits of Ayurveda, further reporting the release of the company's Aloe vera based handwashes and sanitsers during the pandemic.[36] In August 2021, Agashe was one of the women in business featured on the cover of Femina's Independence Day (India) issue of their Pune edition.[37]

In May 2022, Agashe featured on the cover of Femina's Pune issue for their cover story on women in the healthcare industry, with cover story author Rushika Dave, praising her brand for their clinically tested products and further quoting Agashe on the challenges the company faced during the COVID-19 pandemic,[38] with the magazine having previously compared her management style to that of her father's.[10] In August 2022, at the 67th Filmfare Awards, she and Dia Mirza presented the Filmfare Award for Best Story to Abhishek Kapoor, Supratik Sen and Tushar Paranjape, the writers of Chandigarh Kare Aashiqui (2021).[39]

Selected works

Poetry collections

  • Sheital (2000). तुम्हारे लिये [For You] (in हिन्दी). Illustrated by Sagade, Abhijeet. Shaniwar Peth, Pune.{{cite book}}: CS1 maint: location missing publisher (link)

Essays

Filmography

Film

Year Title Role Notes
2005 Minus One Dilshat Independent film

Television

Year Title Role Channel Notes
1999–2003 Yes Boss Sheetal SAB TV Recurring role
2018 Femina (India) Pune's Most Powerful 2018-19 Herself Zoom TV special
2018 Femina (India) Mrs. Stylista West 2018 Herself (presenter) Zoom TV special
2019 6th Filmfare Glamour and Style Awards Herself (presenter) ET Now TV special
2022 67th Filmfare Awards Herself (presenter) Colors TV TV special

References

  1. ↑ 1.0 1.1 Agashe & Agashe 2006, p. 62.
  2. ↑ Ranade 1974, pp. 12–17, 59–61.
  3. ↑ 3.0 3.1 Kamath, M. V. (1 January 1991). The Makings of a Millionaire: A Tribute to a Living Legend, Raosaheb B.M. Gogte, Industrialist, Philanthropist & Educationist. Mumbai: Jaico Publishing House. p. 10. Retrieved 25 August 2022 – via University of California.
  4. ↑ Karandikar 1992, p. Illustration 20.
  5. ↑ Pathak, Gangadhar (1978). "पिरंदावण वाडी – तळेखाजण घराणा" [The House of Pirandavan Wadi – Talekhajan]. गोखले कुलवृत्तांत [Genealogy of the Gokhale Family] (Kulavruttanta) (in मराठी) (2nd ed.). Pune: Gokhale Kulavr̥ttānta Kāryakārī Maṇdaḷa. p. 976. LCCN 81902590. Retrieved 25 August 2022 – via WorldCat.
  6. ↑ Ranade, Sadashiv (1982). "जांभळी घराणा (पहिला)" [The First House of Jambli]. फाटक कुलवृत्तांत [Genealogy of the Phatak Family] (Kulavruttanta) (in मराठी) (2nd ed.). Pune: Phāṭaka Kula Samitī. p. 56. LCCN 84900881. Retrieved 26 August 2022.
  7. ↑ Kelkar, Bhaskar; Kelkar, Govind; Kelkar, Yashwant (1993). "कासारवेल – पुणे – धुळे घराणा" [The House of Kasarvel – Pune – Dhule]. केळकर कुलवृत्तांत [Genealogy of the Kelkar Family] (Kulavruttanta) (in मराठी) (2nd ed.). Pune: Yashoda Typesetting. p. 82, 89. Retrieved 26 August 2022.
  8. ↑ "बेळगाव घराणा (दुसरे)" [The Second House of Belgaum]. गोगटे कुलवृत्तांत [Genealogy of the Gogte Family] (Kulavruttanta) (in मराठी) (2nd ed.). Mumbai: Gogaṭe Kulamaṇḍala. 2006. p. 532. LCCN 2012338796. Retrieved 25 August 2022.
  9. ↑ Karandikar 1992, p. 109.
  10. ↑ 10.0 10.1 10.2 10.3 10.4 10.5 10.6 Sathe-Patwardhan, Radhika (2019). "The Boss Lady: Sheetal Agashe, MD, Brihans Natural Products". In Chaitanya, Tanya (ed.). Femina presents Pune's Most Powerful 2018-19 (Coffee table book). Mumbai: Worldwide Media. pp. 64–65. RNI 6253/59.
  11. ↑ 11.0 11.1 11.2 Nair, Siddharth; K., Samir; Pahari, Aishi (2018). "Sheetal Agashe, MD, Brihans Natural Products Ltd.". In Sen, Anusua (ed.). India's Most Admired Brands 2018-19 : Research by White Page. Vol. VII. New Delhi: Pegasus. pp. 86–87.
  12. ↑ Barve, Vartak & Belvalkar 2002, p. 98, प्रसन्न मित्र [Serene Friend] – Jabbar Patel.
  13. ↑ Sinha, Abhay (5 May 2022). "Then & Now: अब कैसे दिखते हैं Yes Boss टीवी शो के आपके फ़ेवरेट क़िरदार, इन तस्वीरों में देखें" [Then & Now: How your favourite characters of the TV show Yes Boss look now, see in these pictures]. ScoopWhoop (in Hindi). Archived from the original on 18 August 2022. Retrieved 18 August 2022.{{cite news}}: CS1 maint: unrecognized language (link)
  14. ↑ Rubeena Film Directory. Rubeena Collection. 2004. p. 60. Retrieved 10 October 2022 – via University of Michigan.
  15. ↑ Barve, Vartak & Belvalkar 2002, p. 4, Father's Daughter – Sheetal Agashe.
  16. ↑ Hindi Cinema Year Book. Vol. 5. Screen World Publication. 2005. p. 60. Retrieved 10 October 2022 – via University of Michigan.
  17. ↑ Barve, Vartak & Belvalkar 2002, p. 100, Unique Relationship – Jaywant Lele.
  18. ↑ "Sheetal Dnyaneshwar Agashe - Director information". ZaubaCorp. Retrieved 10 October 2022.
  19. ↑ Jasmine, Lily; Sudan, Harshita (18 April 2019). "Bold, brave & beautiful". The Times of India (Pune Times ed.). Pune. p. 3.
  20. ↑ Acharya, Auyon; Sheikh, Ghazala (1 May 2014). "Naturally yours!". Femina (India). Pune. p. 47. RNI 6253/59.
  21. ↑ Bhor, Vivek (14 September 2015). "छबीदार...सूरत देखणी!" [Pleasing... Beautiful looks!]. Maharashtra Times (in मराठी). Mumbai. Archived from the original on 20 August 2022. Retrieved 20 August 2022.
  22. ↑ Hemnaney, Jeenal (19 April 2018). "Celebration And Recognition of Excellence". The Times of India. Pune. p. 3. Archived from the original on 26 April 2018. Retrieved 20 August 2022.
  23. ↑ Sane, Shashank (18 April 2018). "Recognising excellence and contribution to society". The Times of India (Pune Times ed.). Pune. p. 9.
  24. ↑ Chaitanya, Tanya, ed. (30 June 2018). "Leading from the front". Femina (India). No. Pune's Most Powerful 2018-19. Pune. p. 4.
  25. ↑ "Pune's Super Achievers Get Felicitated At An Event". Times Now (Television broadcast) (in हिन्दी). 14 August 2018. Archived from the original on 8 January 2019. Retrieved 19 August 2022.
  26. ↑ "An evening of glamour and style saw the crowning of Pune's stylistas". The Times of India. Pune. 7 October 2018. p. 8.
  27. ↑ 27.0 27.1 Kulkarni, Praveen (3 April 2019). "शीतल आगाशे – प्रेरणादायी 'बिझनेस लीडर'" [Sheetal Agashe – Inspirational 'Business Leader']. Sakal (in मराठी). Pune. p. 2.
  28. ↑ India's Most Inspirational Business Leader Awards by White Page India. India Today (TV channel) (Television broadcast). 27 January 2019.
  29. ↑ Sane, Shashank (19 April 2019). "Felicitating the women of Pune for their contribution in various walks of life". The Times of India (Pune Times ed.). p. 4.
  30. ↑ Seth, Analita (January 2020). Pillai, Jitesh (ed.). "The Victory Wagon". Filmfare. Vol. 69. p. 76. ISSN 0971-7277. RNI 1619/1957. Retrieved 20 August 2022 – via Magzter.
  31. ↑ ""R&D is the seed from which an organization grows" Sheetal Agashe, MD, Brihans Natural Products (Greenleaf) underlines strategic growth and differentiation routes". The Economic Times (The Economic Times ed.). Pune. 13 February 2020. p. 5.
  32. ↑ "Brihans Natural's "Greenleaf" one of the leaders in the Indian Aloe Vera market even in the new normal". The Economic Times. Pune. 22 January 2021. p. 3.
  33. ↑ Jadhav, Prashant (30 January 2021). "Felicitating women achievers". The Times of India (Pune Times ed.). Pune. p. 6.
  34. ↑ Joshi, Jay; Goyal, Sagar (28 January 2021). "Climbing the ladder of success naturally!". The Times of India (Times Power Women 2020 ed.). Pune. p. 3.
  35. ↑ "Times Women Of The Year 2020 Award". India Times. Mumbai. 2 February 2021. Retrieved 10 October 2022.
  36. ↑ Arya, Charudatta (July 2021). "Aloe There: Sheetal Agashe of Brihans Natural Products talks about the brand's USP". Femina (India). p. 11. RNI 6253/59.
  37. ↑ Khanna, Saher; Attar, Samrah (August 2021). "What does freedom mean to you?". Femina (India). Pune. pp. Front cover, 10–11. RNI 6253/59.
  38. ↑ Dave, Rushika (May 2022). "All for wellness". Femina (India). Pune. pp. Front cover, 12, 16. RNI 6253/59.
  39. ↑ Sharma, Devesh (October 2022). Pillai, Jitesh (ed.). "Winners take it all!". Filmfare. Vol. 71. p. 90. ISSN 0971-7277. RNI 1619/1957. Retrieved 20 October 2022 – via Magzter.

External links

Add External links

This article "Sheetal Agashe" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.

Retrieved from "https://wikitia.com/index.php?title=Sheetal_Agashe&oldid=163980"