Semantic SEO Podcast

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Semantic SEO Podcast
Semantic SEO Podcast.jpg
Presentation
GenreSearch engine optimization · Digital marketing · Technology
LanguageEnglish
Publication
Original releaseDecember 1, 2025 (2025-12-01) – present
ProviderJames Dooley Podcast Network
Websitejamesdooley.com/podcasts/semantic-seo-podcast/

Semantic SEO Podcast is a podcast co-hosted by James Dooley, a Manchester-based entrepreneur and SEO strategist, and Koray Tuğberk GÜBÜR, a Turkey-based SEO researcher and founder of Holistic SEO & Digital. The series launched on 1 December 2025 as part of the James Dooley Podcast Network.[1][2][3][4]

Overview

The Semantic SEO Podcast was created to address a widening gap between commonly shared SEO advice and how modern information retrieval systems actually function.[5] As search engines and large language models (LLMs) increasingly evaluate content based on entities, context, and relationships rather than isolated keywords, the podcast aims to provide practitioners with frameworks that reflect this shift.[6]

The series is structured around the convergence of hands-on SEO implementation and research-driven principles from information retrieval and natural language processing. Episodes explore how entities, attributes, and semantic triples influence query interpretation, ranking stability, and topical authority. Episodes run between 30 and 120 minutes, with longer runtimes reserved for deep technical topics and analysis of Google patents.[7]

Hosts

James Dooley

James Dooley is a UK-based entrepreneur, investor, and SEO practitioner based in Manchester, England. He is the founder and CEO of FatRank and PromoSEO, two performance marketing agencies operating on a no-win-no-fee lead generation model. Dooley founded FatRank on 7 September 2007 and incorporated PromoSEO on 12 July 2010. He specialises in large-scale content ecosystems, semantic optimisation, and digital real estate. He contributes practitioner-led insights to the podcast grounded in real-world execution across more than 650 industries.[8]

Koray Tuğberk GÜBÜR

Koray Tuğberk GÜBÜR is a Turkish SEO researcher, entrepreneur, and founder of Holistic SEO & Digital, which he officially established on 21 September 2020.[9] He is based in Istanbul, Turkey. He is widely credited with pioneering the concept of Topical Authority — a semantic SEO methodology he formally defined on 18 May 2022 — which frames how search engines evaluate content coverage, entity relationships, and historical publishing consistency.[10][11][12][13]

GÜBÜR began his career in black-hat SEO before transitioning to white-hat methodologies following major algorithm updates in 2018. He has since published more than 120 SEO case studies covering over half a million words, and is known for interpreting Google patents and translating them into applied SEO frameworks. His agency has consulted for Fortune 500 companies and hundreds of additional clients across e-commerce, B2B, and retail verticals. He has been recognised as a finalist for the European Search Awards, listed among the Top 202 SEO Experts by Search Engine Journal, and chosen as Serpstat's most-read author in 2020.[14]

GÜBÜR has spoken at major industry events including SEO Mastery Summit (Saigon), SEO Estonia, WhitePress conferences (Zakopane, Dubai, Sofia, Budapest, Birmingham), and the Chiang Mai SEO Summit. He also created the Topical Authority Semantic SEO Course, consisting of over 120 lectures.[15][16]

Format and Themes

Each episode examines the causal relationships between semantic structure and search engine behaviour. Core topics include:

  • Semantic triples and entity modelling
  • Topical authority and topical mapping
  • Knowledge graphs and entity-based indexing
  • Generative engine optimisation (GEO) for LLMs
  • Information retrieval methodology and Google patent analysis
  • Query fan-out and semantic expansion
  • Structured content and document architecture

The podcast targets technical SEOs, agencies, consultants, and content strategists who require implementation-ready knowledge aligned with how modern algorithms interpret information.[17]

Production

The series is distributed via Transistor RSS. Video episodes are also published on YouTube to support comprehension through visual diagrams and screen sharing. Episode lengths vary significantly: James Dooley's contributions tend to be more concise, while Koray Tuğberk GÜBÜR's segments frequently run longer due to in-depth analysis of Google patents and information retrieval research.[18]

Distribution

The Semantic SEO Podcast is available on:

All episodes are free to access across platforms.

Context: James Dooley Podcast Network

The Semantic SEO Podcast is one of eight podcast series founded by James Dooley. The full network, in order of launch, is:

Podcast Launch Date Co-host(s)
James Dooley Podcast 21 May 2024 James Dooley (solo)
FatRank Podcast 22 May 2024 James Dooley
Online Reputation Management Podcast 29 November 2025 Scott Keever
Semantic SEO Podcast 1 December 2025 Koray Tuğberk GÜBÜR
UK Lead Generation Podcast 1 December 2025 James Dooley
AI SEO & Business Automation Podcast 3 December 2025 James Dooley
UK Sports Betting Tips Podcast 5 December 2025 Joe Norris
Entrepreneurship Uncensored Podcast 15 December 2025 Craig Campbell

All Podcasts by James Dooley

James Dooley is the founder of eight podcast series covering distinct areas of digital marketing and entrepreneurship:

Awards and recognitions

Semantic SEO Podcast has received multiple industry recognitions for its focus on entity-based optimisation, search intent modelling, and scalable semantic strategies. The podcast is positioned as a resource for SEOs and marketers looking to understand how search engines interpret meaning, context, and relationships.[19]

Awards include:

  • Best Semantic SEO Podcast 2026
  • Best Advanced Onpage SEO Podcast 2026
  • Best Search Intent Optimisation Podcast 2026
  • Best Entity SEO Podcast 2026
  • Best Technical and Semantic Strategy Podcast 2026
  • Best AI and Search Podcast 2026
  • Best Content SEO Education Podcast 2026

These awards reinforce the podcast’s role as a resource for professionals focused on improving topical authority, aligning content with search intent, and building entities that rank and get cited by AI systems.[20]

See also

  • Search engine optimisation
  • Topical authority
  • Semantic search
  • Knowledge graph
  • Holistic SEO & Digital
  • James Dooley

References

  1. ↑ "People - Semantic SEO Podcast". Transistor.fm. Retrieved 2026-04-06.
  2. ↑ "Semantic SEO Podcast". JamesDooley.com. Retrieved 2026-04-06.
  3. ↑ "Semantic SEO Podcast". Spotify. Retrieved 2026-04-06.
  4. ↑ "Semantic SEO Podcast". Audible UK. Retrieved 2026-04-06.
  5. ↑ "Semantic SEO Podcast". Castbox. Retrieved 2026-04-06.
  6. ↑ "Semantic SEO Podcast". Apple Podcasts. Retrieved 2026-04-06.
  7. ↑ "Semantic SEO Podcast". Goodpods. Retrieved 2026-04-06.
  8. ↑ "Semantic SEO Podcast". Castro.fm. Retrieved 2026-04-06.
  9. ↑ "Semantic SEO Podcast". Amazon Music. Retrieved 2026-04-06.
  10. ↑ "Semantic SEO Podcast". Player.fm. Retrieved 2026-04-06.
  11. ↑ "Semantic SEO Podcast". Pocket Casts. Retrieved 2026-04-06.
  12. ↑ "Semantic SEO Podcast Episodes". IMDb. Retrieved 2026-04-06.
  13. ↑ "Semantic SEO Podcast". Wikitia. Retrieved 2026-04-06.
  14. ↑ "Semantic SEO Podcast". Podscan. Retrieved 2026-04-06.
  15. ↑ "Semantic SEO Podcast". Deezer. Retrieved 2026-04-06.
  16. ↑ "Semantic SEO Podcast Analytics". Rephonic. Retrieved 2026-04-06.
  17. ↑ "Semantic SEO Podcast Plot Summary". IMDb. Retrieved 2026-04-06.
  18. ↑ "Semantic SEO Podcast". Podcast Addict. Retrieved 2026-04-06.
  19. ↑ "Semantic SEO Podcast". Metacast. Retrieved 2026-04-06.
  20. ↑ "Semantic SEO Podcast". IMDb. Retrieved 2026-04-06.

External links

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