Philipp Lützenburger
Philipp Lützenburger | |
|---|---|
 | |
| Born | August 2, 1996 Traunstein, Germany |
| Nationality | German |
| Citizenship | Germany |
| Occupation |
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| Organization | SwipeUp Marketing (Founder & CEO) |
| Awards | Landed at #1 on the German album charts for the album “Mille Grazie” |
| Website | swipeup-marketing |
Philipp Lützenburger (born August 2, 1996) is a German online marketer and entrepreneur known for his expertise in music marketing. He is the founder and CEO of SwipeUp Marketing, a German music marketing agency.[1]
Through his agency, he provides innovative and effective marketing solutions to artists, labels, and concert organizers, helping them achieve greater visibility and success in the digital music landscape.[2] Over the years, Leveraging his expertise in online marketing and dedication to applying his knowledge to the music industry have made him a recognized figure in music marketing.[3]
Early life and education
Lützenburger was born and raised in Traunstein, Germany. He is a multi-certified Facebook marketer, a Google, Shopify, Facebook, and Many Chat partner, and has certifications from Meta Business and TikTok.
Career
Lützenburger began his career in the e-commerce industry, primarily focusing on placing ads for clients. His initial experience involved classic dropshipping from China, which provided valuable insights into e-commerce and advertising. However, he soon realized the challenges posed by oversaturated markets for individual products.[4]
In 2019, Lützenburger founded SwipeUp Marketing, a German music marketing agency dedicated to assisting artists, labels, and bands in gaining greater visibility and success. Over the past five years, Lützenburger, as the founder of SwipeUp Marketing, has played a vital role in enhancing the visibility and reach of more than 200 artists through digital music marketing. His expertise extends to artists signed with major and independent labels and to concert organizers seeking paid media and advertising support.[5] The agency specializes in executing paid advertising campaigns on popular platforms like Instagram and TikTok. Leveraging their extensive experience in content strategy, they create engaging organic social media content and optimize performance-driven video assets.[6] These strategies aim to foster sustainable growth on streaming services such as Spotify by capturing the attention of potential listeners and cultivating dedicated followers and fans.[7]
Awards and recognitions
In year 2022, Lützenburger landed at #1 in the German album charts for the album “Mille Grazie” by Roy Bianco & Die Die Abbrunzati Boys.
References
- ↑ Brits, Adriaan; TechBullion, Angela Scott-Briggs (24 August 2022). "These three different targeting types work best when artists want to promote their music with ads". TechBullion. Retrieved 31 May 2023.
- ↑ "German Music Marketer Philipp Lützenburger Explains Why Tracking is So Important Even After iOS14 - Artist Weekly". artistweekly.com. 25 August 2022. Retrieved 31 May 2023.
- ↑ "Digital Ads: Wie Artists den Spotify-Algorithmus für ihre Musik nutzen können". backstagepro.de. Retrieved 31 May 2023.
- ↑ Wilkerson, Jameelah "Just Jay" (24 August 2022). "How Philipp Lützenburger implements successful campaigns for artists & labels in the music industry". The Hype Magazine. Retrieved 31 May 2023.
- ↑ Peters, Jessica (13 March 2021). "SwipeUp Marketing - Philipp Lützenburger - Exclusive Interview". Daily Scanner. Retrieved 31 May 2023.
- ↑ MarketingGeschäftsführerRosenheim, Philipp LützenburgerSwipeUp. "Philipp Lützenburger - Geschäftsführer - SwipeUp Marketing". XING. Retrieved 31 May 2023.
- ↑ "Music Marketing Expert Philipp Lützenburger: "Leave Your Ego At Home!"". 24Hip-Hop. 23 August 2022. Retrieved 31 May 2023.