Neil Hoyne

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Neil Hoyne
Neil Hoyne.JPG
Chicago, Illinois
CitizenshipUnited States
  • Author
  • Researcher
  • Chief Measurement Strategist
  • Google
  • The Wharton School
  • Capital G

Neil Hoyne is an American author, researcher, and marketing executive currently working at Google as a Chief Measurement Strategist.[1] He is also a senior fellow at The Wharton School[2] and an advisor for Capital G.[3]

Hoyne is the author of Converted: The Data-Driven Way to Win Customers’ Hearts which was published by Penguin Random House. He also holds several US patents for bespoke marketing techniques such as Price-competitiveness analysis, Lead analysis based on path data, and others.[4][5]

Hoyne specializes in building customer relationships online, including digital marketing, customer lifetime value, consumer psychology and loyalty program design.[6] Hoyne, in his career, has built solutions for a number of technical problems, social media challenges, and privacy issues. He has also addressed several national and international conferences on his research and unique approaches.[7]

Early life and education

Hoyne was born and brought up in Chicago, Illinois. He later received his bachelor’s degree in Marketing from Purdue University. He also holds a master’s degree in Business Administration from UCLA Anderson School of Management and a certificate in Management Excellence from Harvard Business School.


Hoyne kick started his career when he joined Google as a program manager, leading efforts over the past decade in marketing attribution, experimentation and customer lifetime value, eventually becoming the company’s chief measurement strategist. He has led more than 2,500 engagements with the world’s biggest advertisers while working for Google, as of 2022.[8]

In 2016, Hoyne also became a co-chair at IAB, where he served for two years. In the same year, he also became a board advisor for Capital G, where he currently advises venture-backed growth-stage companies on measurement strategies, platform integrations, and recruitment processes. Hoyne also serves as a Senior Fellow and a faculty member at The Wharton School of the University of Pennsylvania.[9][10]

In 2022, he released his debut book titled Converted: The Data-Driven Way to Win Customers' Hearts, which was published by Penguin Random House.[11]

In December 2022, Neil was elected to the Board of Trustees for Purdue University Global.[12]


  • Hoyne, Neil. Converted : the data-driven way to win customers' hearts. [New York, New York]. p. 240. ISBN 9780593420652. Retrieved 7 May 2022.


  • Content Direction Based on Cumulative User Cost, issued in 2013 (US 20150195593)
  • Keyword Recommendations Based on Organic Keyword Analysis, issued in 2013 (US 20150363821)[13]
  • Content Recommendations Based on Organic Keyword Analysis, issued in 2013 (US 20150363488)[14]
  • Path Analysis of Negative Interactions, issued in 2014 (US 20150371239)
  • Performance Assessment Based on Analysis of Resources, issued in 2014 (US 20160050129)
  • Content Placement Recommendations Based on Path Analysis, issued in 2014 (US 20150363794)
  • Lead Analysis Based on Path Data, issued in 2014 (US 20150363804)
  • User Path Abandonment Analysis, issued in 2014 (US 20150262217)
  • Price-Competitive Analysis, issued in 2014 (US 20150363842)
  • Advertising Based on Determined Intent Along Conversion Path, issued in 2015
  • System for constructing path-based database structure, issued in 2018 (US 20180167317)

In the media



  1. "Neil Hoyne - Chief Measurement Strategist @ Google - Crunchbase Person Profile". Crunchbase. Retrieved 7 May 2022.
  2. "Senior Fellows". Wharton Customer Analytics. Retrieved 7 May 2022.
  3. "Episode 23: What If You Could Measure Everything That Matters? An Interview With Neil Hoyne". Retrieved 7 May 2022.
  4. "Converted by Neil Hoyne: 9780593420652 | Books". Retrieved 7 May 2022.
  5. Diorio, Stephen. "Building Relationships In Digital Channels". Forbes. Retrieved 7 May 2022.
  6. "Author Talks: Building consumer trust with Google's Neil Hoyne". Retrieved 7 May 2022.
  7. Hoyne, Neil; Zibelman, Rachel (2018). "United States Patent: 10110484 - System for constructing path-based database structure". Retrieved 7 May 2022.
  8. "Neil Hoyne". Retrieved 7 May 2022.
  9. "Neil Hoyne". Wharton Executive Education. Retrieved 7 May 2022.
  10. "Marketing the Future: How Data Analytics Is Changing". Knowledge at Wharton. Retrieved 7 May 2022.
  11. Cespedes, Frank V.; Hoyne, Neil (15 February 2022). "How Managers Can Build a Culture of Experimentation". Harvard Business Review. Retrieved 7 May 2022.
  12. "Purdue Global introduces Neil Hoyne as newest board member". Purdue University. 15 February 2022. Retrieved 12 December 2022.
  13. Hoyne, Neil; Arensman, Johannes (2017). "United States Patent: 9767187 - Content recommendations based on organic keyword analysis". Retrieved 7 May 2022.
  14. Hoyne, Neil; Arensman, Johannes (2018). "United States Patent: 10089387 - Content recommendations based on organic keyword analysis". Retrieved 7 May 2022.

External links