Muhammad Basit Khan
Muhammad Basit Khan | |
|---|---|
 | |
| Born | March 28, 1997 Multan, Punjab, Pakistan |
| Nationality | Pakistani |
| Other names | Abdul Basit |
| Citizenship | Pakistani |
| Alma mater | Bahauddin Zakariya University, Multan |
| Occupation |
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| Years active | 2017–present |
| Organization | Blueprint Fragrances |
| Known for | Travel and lifestyle content creation |
| Height | 5 ft 11 in (180 cm) |
| Website | blueprint |
Muhammad Basit Khan (born March 28, 1997), also known online as Abdul Basit, is a Pakistani global travel and lifestyle influencer, digital creator, and entrepreneur. He is best known for his cinematic travel content on platforms such as YouTube, Instagram, and TikTok, where he has amassed a following of over 2 million. He is the founder and CEO of Blueprint Fragrances, a niche and designer perfume brand in Pakistan, and has been recognized for his contributions to digital marketing and content creation.
Early life and education
Muhammad Basit Khan was born in Multan, Punjab, Pakistan. From an early age, he developed an interest in visual storytelling, entrepreneurship, and digital media. He pursued a Bachelor of Science in Information Technology at Bahauddin Zakariya University, Multan, where he began experimenting with content creation. His university years marked the beginning of his journey into cinematic and lifestyle content production.
Career
Khan began his career as a freelancer on platforms like Fiverr and Upwork, providing digital marketing and content creation services. His breakthrough came through consistent content production across YouTube, Instagram, and TikTok, where his unique visual style and storytelling approach helped him cultivate a global audience.
He received YouTube's Silver and Gold Play Buttons for surpassing 100,000 and 1 million subscribers, respectively. His work has been featured in multiple Google News–verified publications, including Business News Ledger,[1] Daily Scanner,[2] and Health News Tribune.[3]
In addition to content creation, Khan has worked with brands across Pakistan, the UAE, and Southeast Asia, offering expertise in digital advertising, especially in YouTube and Meta ads. He has managed over 1,000 digital campaigns and is recognized for helping brands scale their presence through strategic content and ad management.
Entrepreneurial ventures
Muhammad Basit Khan is the founder of several ventures, most notably:
- Blueprint Fragrances – A premium perfume brand focused on luxury and designer fragrances in Pakistan.
- Bakeology – A venture into lifestyle and food-related products.
- Nexus Marketing Agency – A co-founded digital agency offering marketing and ad solutions to international clients.
Recognition
Khan has received several accolades for his work, including:
- YouTube Creator Awards: Silver and Gold Play Buttons
- Top Instagram Creator recognition upon surpassing 2 million followers
- Excellence in Digital Marketing at the Connected Pakistan Conference
Personal life
While Muhammad Basit Khan maintains a relatively private personal life, he is known to be an avid traveler, having visited over eight countries. His travels heavily influence his content, which is centered on cinematic storytelling, luxury experiences, and lifestyle themes. He is also passionate about mentoring the next generation of creators and frequently engages in digital education and empowerment initiatives.
References
- ↑ "Muhammad Basit Khan: From Pakistani Creator to Global Lifestyle Icon". Business News Ledger. Retrieved 8 May 2025.
- ↑ "Digital Star Muhammad Basit Khan Hits 2 Million Followers Globally". Daily Scanner. Retrieved 8 May 2025.
- ↑ "Muhammad Basit Khan: From Multan to the World, a Global Voice in Digital Growth & Influence". Health News Tribune. Retrieved 8 May 2025.