To be considered Digital media, any communication medium that operates on the basis of one or more encoded machine-readable data formats is considered to be such. On a digital electronics device, digital media may be produced, viewed, distributed, changed, listened to, and saved. Digitized data may be described as any data that can be represented by a sequence of numbers, while media refers to the techniques used to broadcast or communicate this data. Digital media refers to a group of technologies that transmit digitised information to us via a screen and/or a speaker. Text, music, video, and images that are sent over the internet for the purpose of seeing or listening to them on the internet are also included.
Software, digital pictures, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic papers, and electronic books are all examples of digital media. A common difference between digital media and print media is that digital media is frequently compared to print media (such as printed books, newspapers, and magazines), whereas conventional or analogue media (such as photographic film, audio cassettes, and video tapes) is compared to digital media.
The effect of digital media on society and culture has been enormously wide and complicated. Combine digital media with the Internet and personal computers to create disruptive innovation in publishing, journalism, public relations, entertainment, education and business. Digital media has also had an impact on politics. Digital media has also presented new challenges to copyright and intellectual property rules, encouraging the growth of an open content movement in which content producers willingly give up part or all of their legal rights to their work. The widespread use of digital media, as well as its consequences for society, indicate that we are at the beginning of a new period in industrial history, known as the Information Age, which may eventually lead to a paperless society in which all media is created and consumed on computer screens. But there are also barriers to a digital transition, including outdated copyright laws, censorship, the digital divide, and the spectre of the digital dark age, in which older content is no longer accessible to new or updated information systems. A significant, broad, and complex impact of digital media on society and culture has been shown in many studies.