Kaio Philipe

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Kaio Philipe
Kaio Philipe.JPG
NationalityBrazilian
CitizenshipBrazilian
Occupation
Organization
  • Bloomberg Linea
  • AdTech ROI
  • International News Media Association
  • International Academy of Digital Arts and Sciences
Website

Kaio Philipe is a serial entrepreneur and digital media strategist, best known as the co-founder of Bloomberg Linea and founder of AdTech ROI.[1] Philipe is on the board of the International News Media Association (INMA),[2] and is a member of The International Academy of Digital Arts and Sciences[3] and The CMO Council. He also serves as a judge at The Adrian Awards and The Webby Awards.[4]

Bloomberg Línea is a Bloomberg Media partnership with Falic Media in Latin America.[5] It is a digital media platform covering financial markets and businesses within more than 20 countries in the Americas, launched by Leon Falic (Duty Free Americas President),[6] Kaio Philipe and Bloomberg Media on August 10th, 2021.[7] The platform publishes original content in Portuguese, Spanish and English, together with translated content from Bloomberg News. The media company uses Arc XP a department of The Washington Post for its CMS.[8][9]

Kaio Philipe is a professional entrepreneur recognized for demonstrating a natural aptitude for introducing new online media platforms, as well as for several features in national and international news media and online organizations, such as: Meio e Mensagem,[10] Washington Post,[11] BBC,[12] El Universo,[13] Globo,[14] Valor,[15] Forbes,[16] AdNews,[17] Cronista,[18] Nasdaq,[19] Bloomberg Línea,[20] Bloomberg Línea,[21] Bloomberg Línea,[22] San Antonio Express,[23] La Tercera,[24] R7,[25] Extra Online[26] and more.

Education

Philipe studied Economics at Mackenzie Presbyterian University, after that he went to MIT for three years (2016-2018), where he enrolled in a Management and Leadership certificate. In 2019 he did a course in Data Science & Machine Learning in Harvard University. He then enrolled in the University of California - Hass Business School - where he learned about Venture Capital and Entrepreneurship. Philipe also went to UC San Diego and honed his skills in Data Science.

Career

Philipe began his career in 2009 when he joined Citi Bank where he worked on Equity Research for over a year. He then went on to work for Standard Chartered Bank on Structured Trade Finance. In 2012, Philipe joined Google where he worked for over two years, initially in the new business department and then as an Account Strategist and Project Leader. After that, Philipe worked for a year at Baidu as a Search Engine Product Manager.[27]

In 2015, Philipe joined KAYAK as a Country Director; he was instrumental to build the business in Brazil.[28] He also led the commercial operations for Latin America and US Hispanics and global expansion.[29] During his tenure, Philipe headed Cheapflights.com sites worldwide and KAYAK and OpenTable CRM products. From 2019 to 2020, Philipe served on the board of Rentcars.com, a leading car rental marketplace.[30]

In 2019, Philipe started his entrepreneurial journey and established AdTech ROI in Brazil and in 2020 in the United States, and has landed numerous prolific clients such as Target, KOHLS, Johnson & Johnson, Natura & Co, First Quality Enterprises, CVC Corp, Almundo, MaxMilhas, the GLG Group, and AB Inbev Corona's beer. In 2020, he co-founded another venture called Bloomberg Linea, a multi-platform business news brand that serves the Spanish and Portuguese language business and finance audiences. In 2022, Philipe became a board member of the International News Media Association.

Kaio has written articles for the IAB Internet Advertising Bureau about digital marketing,[31] Digitalks,[32] Panrotas[33] among others. He is a member of the International Academy of Digital Arts and Science (IADAS),[34] and part of the Board of the Directors at the International News Media Association (INMA).[35]

Awards

  • Philipe was named “35 under 35” at the 2019 Young Leaders by the Phocuswright Conference.[36]

Personal Life

Kaio is married to the Influencer Bruna Fava,[37][38] who gathers more than 2.3M followers on TikTok and Instagram with motherhood tips,and has partnered with celebrities such as Kylie Jenner with a video with more than 13 million views.[39] The family has been featured on Good Morning America,[40] Marie Claire Italy,[41] BuzzFeed, USweekly,[42] InTheKnow,[43] Yahoo,[44] among others.

In the media

  

References

  1. "Kaio Philipe - Founder @ Ad Tech ROI - Crunchbase Person Profile". Crunchbase. Retrieved 16 April 2022.
  2. "INMA: Latin America Division Board of Directors". www.inma.org. Retrieved 16 April 2022.
  3. "Kaio Philipe". Retrieved 16 April 2022.
  4. "International Car Rental Show | Where The Auto Rental Industry Connects". www.internationalcarrentalshow.com. Retrieved 16 April 2022.
  5. "Bloomberg Media and Falic Media to Create Multi-platform Business News Brand in Latin America, Bloomberg Línea". Bloomberg Media. Retrieved 16 April 2022.
  6. retail, Trbusiness The travel retail Trbusiness The magazine for global; Professionals, Duty Free (8 October 2021). "DFA eyes double-digit lift in 2021 despite challenges | Travel Retail Business". www.trbusiness.com. Retrieved 16 April 2022.
  7. Línea, Bloomberg (11 August 2021). "Bloomberg Línea Officially Launches with 9 Websites in Latin America". Bloomberg Línea. Retrieved 16 April 2022.
  8. "Arc XP to power digital publishing for forthcoming business news brand Bloomberg Línea". Washington Post. Retrieved 16 April 2022.
  9. "JCC". portal.megabrasil.com.br (in português do Brasil). Retrieved 16 April 2022.
  10. "Bloomberg Línea quer conectar notícias da América Latina". Meio & Mensagem (in português do Brasil). 10 August 2021. Retrieved 16 April 2022.
  11. "Arc XP to power digital publishing for forthcoming business news brand Bloomberg Línea". Washington Post. Retrieved 16 April 2022.
  12. "Do gastador ao pão-duro, do prevenido ao atrasado: o perfil dos estrangeiros que vêm para os Jogos". BBC News Brasil (in português do Brasil). Retrieved 16 April 2022.
  13. "Qué ver, qué hacer en Guayaquil este viernes 3 de septiembre de 2021". El Universo (in español). 3 September 2021. Retrieved 16 April 2022.
  14. "Mesmo com aumento no IOF, viajar com dinheiro em espécie é mais econômico". O Globo (in português do Brasil). 4 May 2016. Retrieved 16 April 2022.
  15. "Preço de passagens aéreas cai 5,5% no 1º semestre, aponta pesquisa". Valor Econômico (in português do Brasil). Retrieved 16 April 2022.
  16. "Prêmio 'Digital Influencer' de turismo revela seus indicados". Forbes Brasil (in português do Brasil). 11 November 2016. Retrieved 16 April 2022.
  17. "Bloomberg Línea anuncia equipe e operação na América Latina". ADNEWS (in português do Brasil). 25 May 2021. Retrieved 16 April 2022.
  18. "Galperin, Rocca, Bulgheroni, Galuccio y 14 más: la lista completa de todos los argentinos a los que más escuchan afuera". www.cronista.com (in español). Retrieved 16 April 2022.
  19. "Kaio Philipe on LinkedIn: Very glad to see the results of our efforts recognized at Nasdaq after | 10 comments". www.linkedin.com. Retrieved 16 April 2022.
  20. Línea, Bloomberg (24 February 2022). "Bloomberg Línea Expands to Five New Markets in Central America, South America and the Caribbean". Bloomberg Línea. Retrieved 16 April 2022.
  21. Línea, Bloomberg (28 August 2021). "How to launch an international publication online during a pandemic: The story of Bloomberg Linea". Bloomberg Línea. Retrieved 16 April 2022.
  22. Línea, Bloomberg (10 April 2022). "Bloomberg Línea 500: the People Who Move Latin America". Bloomberg Línea. Retrieved 16 April 2022.
  23. Taylor, Michael (1 December 2021). "Taylor: Making sense of this year's financial delusions". San Antonio Express-News. Retrieved 16 April 2022.
  24. Juan, Patricia San (14 December 2021). "Cuatro chilenos fueron incluidos en el Listado de los 100 Innovadores 2021 de Bloomberg". La Tercera. Retrieved 16 April 2022.
  25. "Promoções pré-Natal de celular, roupa e até viagens aliviam bolso do brasileiro". R7.com (in português do Brasil). 29 October 2016. Retrieved 16 April 2022.
  26. "Confira 20 dicas para viajar e gastar pouco nos próximos feriadões". Extra Online (in português do Brasil). Retrieved 16 April 2022.
  27. "Ferramenta compara preços de pacotes e de viagens avulsas". Exame (in português do Brasil). 29 March 2016. Retrieved 16 April 2022.
  28. "Ex-Baidu é country manager do Kayak". Baguete (in português do Brasil). Retrieved 16 April 2022.
  29. "Future of Travel summit fires up travel tech startup race". Travel Daily. 5 February 2018. Retrieved 16 April 2022.
  30. "Speaker Kaio Philipe". www.internationalcarrentalshow.com. Retrieved 16 April 2022.
  31. "IAB Brasil - Como alcançar 1 bilhão de usuários online sem ter o seu app baixado no celular deles?". IAB Brasil (in português do Brasil). 2 September 2016. Retrieved 16 April 2022.
  32. "5 dicas do que não fazer em marketing digital, por Kaio Philipe - Digitalks". digitalks (in português do Brasil). Retrieved 16 April 2022.
  33. Redação, Da (26 February 2016). "Vale a pena viajar para fora do Brasil em 2016?; leia artigo". Portal PANROTAS. Retrieved 16 April 2022.
  34. "iadas". iadas. Retrieved 16 April 2022.
  35. "INMA: Latin America Division Board of Directors". www.inma.org. Retrieved 16 April 2022.
  36. "The 2019 Young Leaders". www.phocuswrightconference.com. Retrieved 16 April 2022.
  37. "Bruna Fava (TikTok Star) - Age, Birthday, Bio, Facts, Family, Net Worth, Height & More". AllFamous.org. Retrieved 16 April 2022.
  38. "Learn about Bruna Fava". Famous Birthdays. Retrieved 16 April 2022.
  39. "Bruna & Natalie on TikTok". TikTok. Retrieved 16 April 2022.
  40. America, Good Morning. "This 9-month-old baby has a better self-care routine than all of us". goodmorningamerica. Retrieved 16 April 2022.
  41. Varasi, Di Francesca (2 June 2020). "Diffidenza VS tenerezza, il massaggio viso ai neonati fa bene?". Marie Claire (in italiano). Retrieved 16 April 2022.
  42. "ig_web_copy_link". www.instagram.com. Retrieved 16 April 2022.
  43. "TikTokers are moved by cat and baby's incredible bond: 'Best friends since the beginning'". In The Know. 21 September 2021. Retrieved 16 April 2022.
  44. "TikTokers are moved by cat and baby's incredible bond: 'Best friends since the beginning'". sports.yahoo.com. Retrieved 16 April 2022.

External links