Iria Mon
Iria Mon | |
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| Born | Galicia, Spain |
| Alma mater | University of Barcelona, Spain |
| Occupation |
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| Organization | CasinoSherlock (online casino expert and author) |
| Website | casinosherlock.com |
Iria Mon is an online casino expert, author, and marketing manager, currently serving as an iGaming author at CasinoSherlock, a position she has held since the website's inception. She has established herself as a prominent figure in the iGaming and gambling industries.Throughout her career, Mon has assumed various roles at different gambling companies, including marketing manager, retention and regional manager, and gambling writer. Her professional journey spans several notable companies, such as Grit & Grace Co., Osiris Trading, and Aspire Global, a renowned online gaming platform and casino software company.
Iria has played a crucial role in building CasinoSherlock as a comprehensive source of information for UK gamblers by providing exquisitely researched, thorough, and unbiased online casino reviews.
Early life and education
Iria was born in Galicia, Spain, and relocated to Barcelona at age 2. From a young age, she was immersed in Catalan culture and participated in various local traditional and community organizations. She guided and mentored young kids. She was also deeply involved in the unique Catalan tradition of being a casteller, often reaching the top floor of towering human pyramids.
Iria had an interest in writing and storytelling, which led her to win the Jocs Florals literary competition. This event laid the foundation of her literary prowess.
She obtained a master’s degree in advertising and public relations from the University of Barcelona in 2007. During her university years, Iria took an internship at Weber Shandwick and Impact Media.
Mon also holds additional certifications, such as in drama, leadership principles, project management, digital marketing, web design, and audiovisual techniques.
Career
Iria's professional journey led her from Spain to the UK and South Africa, where she assumed pivotal roles, including CRM Onboarding Manager, Retention Marketing Manager, and online gambling writer and researcher.
Iria has been a casino expert and author at CasinoSherlock since its inception in 2022. She specializes in writing comprehensive casino and game reviews, offering players a detailed assessment of platforms, games, and crucial factors like security, user experience, and bonuses. Her analyses reflect an in-depth understanding of online casinos and games, presenting insights that guide and inform players' choices. Her passion for historical novels and cinema is reflected in her writing style, which combines factual information with narrative flair.
Iria is an expert at observing market trends and player preferences too. She has established herself as a trusted resource for reliable and detailed reviews within the gaming community.
In 2011, she joined Osiris Trading as a Spanish copywriter, collaborating with the marketing and SEO departments to develop creative concepts and ideas. Using competitor analysis tools, she crafted clear and persuasive copy to drive organic traffic and conversions and contributed to content optimization strategies. Her role also included translating English copy to Spanish, implementing organic linking strategies through press releases and blogs, and producing original content for diverse marketing assets.
Iria also served as a CRM retention manager at Osiris Trading, focusing on devising and overseeing targeted marketing campaigns across multiple global markets. Her role involved optimizing customer experiences, implementing direct marketing strategies, and spearheading automation initiatives to boost retention and revenue. Her responsibilities included managing email campaigns and analyzing competitor landscapes to maximize engagement and profitability in Australia, Canada, Latin America, and Europe.
In 2020, Iria returned to Spain and joined as the marketing manager at Grit & Grace Co., a digital agency for U.S. fashion boutiques. In her role, she directed marketing campaigns by utilizing channels like paid search and Facebook advertising. She also contributed to optimizing internal workflows and assessing clients' social media and brand strategies.
In 2022, Iria joined Aspire Global, an online gaming platform and casino software company, as a CRM onboarding manager.
Personal life
Iria resides in Spain, raising her two children, aged 4 and 6. She is deeply involved in their activities, finding immense pleasure in participating in their growing world. In her free time, she plays chess with her children, which has become more than just a game - it's a way their bond strengthens.
In addition to her family and professional responsibilities, Iria has varied interests, encompassing sports, horseback riding, historical novels, movies, and travel, all interwoven into a vibrant social life focused on meaningful connections and shared experiences within her community and friends.