Dan Reich

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Dan Reich
Dan Reich.jpg
Alma materUniversity of Wisconsin-Madison
  • TULA Skincare
  • Troops.ai
  • BeautyDIBS

Dan Reich (born October 6) is an American serial entrepreneur, investor, and writer based in New York. He is the founder of several businesses and enterprises, including Tula Skincare,[1] Troops.ai, Spinback, Dibs Beauty, and is an investor and advisor to over 50+ companies. During his career Reich has engaged with firms that collectively raised over $100 million in venture capital and were acquired for over $1 billion.[2]

Reich has skills and experience in various domains, including startups, business, technology, funding, operations, management, and managing huge teams. In addition, he writes articles and a blog for Forbes[3] and Harvard Business School regularly.[4]

Early life and education

Born and raised in Manalapan, New Jersey, Reich started developing an interest in entrepreneurship at an early age. He attended The Hebrew Academy and graduated in 2004. During high school, Reich worked for a local IT company called Silicon East and joined Mount Snow Ski Patrol as the youngest patroller in the country.

Reich obtained a B.S. degree in Computer and Electrical Engineering from the University of Wisconsin, Madison, in 2008.[5] During his bachelor's, he co-founded Runaway Production, LLC, a college marketing firm specializing in promotional events and marketing campaigns. The company was sold in May 2008.


After graduation, Reich started working at Lotame Solutions Inc. as the director of new business development. At Lotame, he assisted in expanding the company from zero revenue and a small office in Columbia, Maryland with a dozen employees to a tens of millions in revenue and multiple offices worldwide. He contributed to developing new data management products and go to market strategies and secured business collaborations with Google, Condé Nast, and other media and startup organizations.[6][7]

In January 2011, Reich co-founded Spinback, a social commerce firm bought four months later by Buddy Media, the Facebook management system of choice for eight out of the top 10 worldwide advertisers. Reich served as the director of account management at Buddy Media until September 2012, assisting businesses in scaling their social media campaigns. Salesforce then acquired Buddy Media for about $800 million dollars.[8]

In 2013, Reich co-founded TULA, a health and beauty firm that developed the first probiotic technology for topical application worldwide.[9] Then, in 2014, the company launched with QVC directly. After raising capital from the private equity firm L Catterton,[10] the company increased its distribution to retailers such as ULTA, Neiman Marcus, Nordstrom, and others. TULA was purchased by Proctor & Gamble in February 2022. At the time, TULA reportedly generated $150mm in sales that year, and was the number one ranked skincare brand in ULTA.[11]

In March 2015, Reich co-founded Troops, a venture-backed technology firm that provides professionals with an artificial intelligence-powered mobile sales assistant.[12][13] Troops raised about $22 million dollars from venture capital firms such as First Round Capital, Slack Fund, Susa Ventures, Founder Collective, Felicis Ventures and more, and ultimately acquired by Salesforce in July 2022 and integrated into the Slack team.[14]

In September 2021, Reich established DIBS Beauty, an indispensable colored cosmetics brand providing multi-purpose, luxurious, mistake-proof products to customers from all over the United States and U.S. armed forces abroad.[15]

Reich has also invested in and provided advice for over 50+ startups and companies, including Olapic (acquired by Monotype), Arbor (acquired by LiveRamp/Acxiom), Alma, Blue Land, Atrium, Caliber Fitness, Sonaramong others other.[16]

Reich is also a contributing writer for TechCrunch, Forbes, and Harvard Business Review, featuring articles on technology, business, startups, and entrepreneurs.[17]

Awards and recognitions

  • The University of Wisconsin–Madison College of Engineering Leadership Council awarded Reich with an Early Career Award (2015)
  • Reich was named one of the top 100 "one of the coolest people in New York tech" by Business Insider (2012)
  • In college, Reich was credited with the "Inaugural Accenture Leadership Award" for launching Accenture's first-ever Leadership Center at UW-Madison.
  • TULA was recognized as LinkedIn's Top Startups 2020: The 50 fastest-growing U.S. firms (2020)[18]
  • Bloomberg named Troops one of "The 50 Most Promising Startups You've Never Heard Of" out of 50,000 firms (2017)[19]

Personal life

Reich is married to his wife, and they have two children, Michaela and Brayden. Reich enjoys playing the NY Giant game, listening to music, watching TV, or spending time with family and friends in his free time.

As a Mount Snow Ski Patrol and Rescue member, Reich voluntarily serves as an emergency care technician and Ski Patrol and Rescue member through National Ski Patrol. Additionally, he serves on the board of The Hebrew Academy of Greater Monmouth County, where he received his elementary education.

In the media


  1. "55 - Dan Reich, TULA Skincare & Troops". earned.tribedynamics.com. Retrieved 8 February 2023.
  2. "Undergraduate Leadership Opportunities". Wisconsin School of Business. Retrieved 8 February 2023.
  3. "Dan Reich - Millennial Madness". Forbes. Retrieved 8 February 2023.
  4. "Academia: Badger Bike Dan Reich". danreich.com. Retrieved 8 February 2023.
  5. "UW-Wisconsin-Accenture". danreich.com. Retrieved 8 February 2023.
  6. "What the hell is SkullCandy? | Dan Reich". danreich.com. Retrieved 8 February 2023.
  7. "Dan Reich Bio". generalassemb.ly. Retrieved 8 February 2023.
  8. "The differences and similarities of building B2B and D2C companies with Dan Reich, CEO and Co founder of Troops | aSaaSins Podcast Episode". www.asaasins.com. Retrieved 8 February 2023.
  9. "P&G Buys TULA – How It Started | Dan Reich". danreich.com. Retrieved 8 February 2023.
  10. "Press | L Catterton". www.lcatterton.com. Retrieved 8 February 2023.
  11. "Dan Reich". Creative Destruction Lab. Retrieved 8 February 2023.
  12. "SaaStr Podcast 195: Dan Reich, Founder & CEO @ Troops.ai Shares Why Current Org Charts Are Upside Down". SaaStr. 5 October 2018. Retrieved 8 February 2023.
  13. "Dan Reich, Co-Founder, CEO, Troops". www.topionetworks.com. Retrieved 8 February 2023.
  14. "Salesforce Signs Definitive Agreement to Acquire Troops | Dan Reich". danreich.com. Retrieved 8 February 2023.
  15. "Daniel Reich | YourStory". YourStory.com. Retrieved 8 February 2023.
  16. "my-company-is-being-acquired". danreich.com. Retrieved 8 February 2023.
  17. "Something Called Validation – TheCampusAtlas.com | Dan Reich". danreich.com. Retrieved 8 February 2023.
  18. "LinkedIn Top Startups 2020: The 50 U.S. companies on the rise". www.linkedin.com. Retrieved 8 February 2023.
  19. "These Are the 50 Most Promising Startups You've Never Heard Of". Bloomberg.com. Retrieved 8 February 2023.

External links