Startup company

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When an entrepreneur sets out to design and verify a scalable business model, he or she is said to be starting a startup or starting a project. Although all new firms, including self-employment and enterprises that do not plan to become registered, fall under the umbrella term of entrepreneurship, startups are defined as businesses that have the potential to develop beyond the original creator. Startups endure a great deal of uncertainty and failure in the early stages, yet a small percentage of them go on to become successful and important. Unicorns are privately owned startup enterprises with a market capitalization of more than $1 billion dollars.

The founder (solo-founder) or co-founders of a startup often have an idea for a solution to a problem they are experiencing. To design and validate their business models, the founders of startups will begin by conducting issue interviews and solution interviews, as well as developing a minimal viable product (MVP), also known as a prototype. A sustained effort is necessary since the starting process might take a considerable amount of time (some estimates range from three to five years). As a result of the high failure rates and unknown consequences, maintaining effort over the long term is very difficult. An established company plan defines what has to be done and how to develop and implement a vision for the future. Most of the time, these plans explain your company's business strategy for the first three to five years.