Brian Dean

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Brian Dean
Brian Dean.jpg
NationalityAmerican
CitizenshipUnited States
Alma mater
  • University of Rhode Island
  • Tufts University
Occupation
OrganizationExploding Topics (Founder & CEO)
Websiteexplodingtopics.com

Brian Dean is an American SEO expert and entrepreneur.[1] He is the founder of Backlinko.com, a digital marketing blog, and the co-founder and CEO of Exploding Topics, an online platform that identifies trending content topics.[2]

Dean’s work has been featured in several top-tier industry magazines, including Forbes and Inc. Magazine.[3] His "Skyscraper Technique" is widely used for modern link-building.[4] He has been recognized as an "SEO genius" by Entrepreneur.com and acclaimed as a "brilliant entrepreneur" by Inc. Magazine.[5][6]

Early life and education

Dean was born and raised in the United States. He obtained his undergraduate degree in nutrition from the University of Rhode Island and a master's from Tufts University, graduating in 2007. Dean enrolled in a Ph.D. program at Purdue University, which he later discontinued.

Career

Dean started his career in 2008 as a dietician. He also worked as a freelance writer for Livestrong, a fitness website.[7] In 2010, he transitioned to freelance SEO and digital marketing consulting, assisting small business owners and enterprises to enhance their search engine visibility.[8] Despite initial setbacks, Dean’s first successful website was a personal finance website in 2012.[9]

Dean identified a niche in the market where there was a lack of guidance on creating and promoting content.[10] Recognizing the gap, he launched his blog, Backlinko, to provide actionable white hat SEO strategies to address this need.[11]

Backlinko, established in 2013, is a digital marketing blog offering advanced SEO training and link-building strategies, attracting subscribers from companies like Apple and IBM.[12] Dean's expertise in sharing practical SEO techniques has positioned Backlinko as a valuable resource for marketers and entrepreneurs seeking to improve their online presence. SEMRush acquired Backlinko for $4 million in January 2022.[13] Backlinko has been listed as a top blog to follow by Forbes.[14]

Dean is known for developing the "Skyscraper Technique," a potent link-building strategy that enhances content quality and attracts backlinks.[15] This method involves identifying top-performing content, creating superior material, and strategically promoting it to relevant websites to boost SEO efforts and increase traffic.[16]

In 2019, Dean co-founded Exploding Topics, a platform utilizing machine learning algorithms to forecast emerging content topics, benefiting content creators, marketers, and businesses seeking to capitalize on trending subjects.[17] With widespread adoption by companies like Shopify, Google, Apple, and Netflix, Exploding Topics has become instrumental in informing strategic decisions across various sectors.[18]

Dean's work is widely recognized and featured in numerous major media outlets, such as Inc., Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, Fox News, The Next Web, HuffPost, and TechCrunch.[19]

Awards and recognitions

  • Dean has been titled "the world’s foremost expert on search engine optimization" by Success Magazine.
  • He has been recognized as an "SEO genius" by Entrepreneur.com.[20]
  • Brian has been recognized as a "brilliant entrepreneur" by Inc. Magazine.

References

  1. "Brian Dean - SEO Hero". seoheronews.com. Retrieved 30 March 2024.
  2. "Brian Dean - Author Biography". Entrepreneur. Retrieved 30 March 2024.
  3. Wood, Michael. "From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success". Forbes. Retrieved 30 March 2024.
  4. "Content-Led SEO with Brian Dean Course - Semrush Academy". Semrush. Retrieved 30 March 2024.
  5. "Step-By-Step SEO: An Interview with Brian Dean". HTE. Retrieved 30 March 2024.
  6. Stevens, Will (9 December 2013). "SEO for beginners with Brian Dean - Part One". 123 Reg Blog: Small business tips, insight and advice. Retrieved 30 March 2024.
  7. starting, Brett Helling Brett has been; college, monetizing websites since 2014 While in; graduating, he began to learn about digital marketing After; side, he continued to build a diverse portfolio of websites while working a full time job After years of building the portfolio on the; Time, He Made the Jump to Run His Websites Full (7 January 2023). "Who Is Brian Dean? Backlinko, Age & More | Bloggingtips.com". bloggingtips.com. Retrieved 30 March 2024.
  8. Filipovic, Aleksa (21 August 2023). "What Makes Brian Dean a True SEO Genius?". Medium. Retrieved 30 March 2024.
  9. R, Sasneh (25 August 2017). "Interview with Brian Dean @Backlinko | TechWyse Internet Marketing". www.techwyse.com. Retrieved 30 March 2024.
  10. "[Best of Season] AMP 082: How To Drive 10x More Traffic With This SEO Technique From Brian Dean Of Backlinko". CoSchedule Blog. 23 March 2022. Retrieved 30 March 2024.
  11. Robinson, Ryan (17 January 2019). "Backlinko's Brian Dean Interview: SEO in 2019 and Generating 3MM Readers". Side Hustle Lab. Retrieved 30 March 2024.
  12. "[WAMA] Brian Dean - Founder of Backlinko, SEO and Content Marketing Expert -Mon May 19th 9am EST/EDT". www.warriorforum.com. 14 May 2014. Retrieved 30 March 2024.
  13. "Optimize Episode 028: Brian Dean on Google's Ranking Factors, SGE, and Marketing Strategy for 2024". www.positional.com. Retrieved 30 March 2024.
  14. "Brian Dean and the Bridge to Stellar SEO + Marketing". Content Hacker. 7 August 2020. Retrieved 30 March 2024.
  15. Cannon, Will (30 April 2019). "Brian Dean Breaks Down His Content Strategy For Backlinko (& Shares How He Gets Up To 1.2M+ Visitors Per Blog Post) | UpLead Growth Chats". UpLead. Retrieved 30 March 2024.
  16. "From Ph.D. Candidate to SEO Guru: Brian Dean of Backlinko Reveals How He Achieved SEO Success". allbusiness.com. Retrieved 30 March 2024.
  17. "What's The Future Of SEO? We Talked To Brian Dean About It". Rocket.net. 7 November 2022. Retrieved 30 March 2024.
  18. Siu, Eric (31 March 2016). "10 SEO Lessons to Learn from Backlinko's Success: Behind the Scenes with Brian Dean". Single Grain. Retrieved 30 March 2024.
  19. "Brian Dean Net Worth: Top 10 Powerful Lessons for 2024". bloggerspassion.com. 15 December 2020. Retrieved 30 March 2024.
  20. "Brian Dean: A Medical Student Evolved as a Successful Digital Marketer". jagdishprajapat.com. 21 October 2022. Retrieved 30 March 2024.

External links