Alex Hormozi

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Alex Hormozi
Alex Hormozi.jpg
CitizenshipUnited States
Alma materVanderbilt University
  • (Managing Partner)
  • Gym Launch (Board Member)
  • ALAN (Board Member)
  • Prestige Labs (Board Member)
  • The Game Changer (Podcast Host)
Spouse(s)Leila Hormozi

Alex Hormozi is an Iranian-American entrepreneur, investor, philanthropist, internet personality, author, digital marketer, podcaster, and public speaker who has made investments in the software, service, e-commerce, and brick-and-mortar industries.[1] He is best known as the co-founder and CEO of, a holding company that oversees a portfolio of Hormozi’s private investment businesses.[2][3] Hormozi has authored Amazon's best selling book, $100M Offers that offers tips how to take the business to the next level. Hormozi has gained recognition for working closely with individuals and businesses with $3 million in revenue to scale faster.

Hormozi is also the founder and CEO of three companies, Gym Launch, a licensing business model; ALAN, a software company; and Prestige Labs, a gym supplement company.[4] He has established himself as an influential figure on Instagram and YouTube for sharing entrepreneurial content videos, which helped him in gaining a following on his social handles.

Hormozi is recognized as an acquisition and monetization expert.[5] He is a contributor on Forbes and Entrepreneur magazine, and featured on publications for his work.[6][7]

Early life and education

Hormozi was born and raised in the United States as a first-generation Iranian American. After completing his high school education, he attended Vanderbilt University, where he graduated Magna Cum Laude with a Bachelor of Science degree in Human & Organizational Development, focusing on corporate strategy.


Entrepreneurial career

In 2013, Hormozi founded United Fitness, which quickly grew into a chain of six gym locations within three years. Subsequently, he sold these locations, which helped his transition into the turnaround business.[8]

In 2016, he established Gym Launch, which focuses on in-person turnarounds for struggling gyms. Recognizing the potential for higher impact, he transformed Gym Launch into a licensing business in 2017, empowering gym owners with the tools to transform their businesses. Hormozi played a vital role in helping over 4,500 facilities achieve sustainable growth.[9]

He realized the potential to provide additional value to the fitness industry, Hormozi launched Prestige Labs in 2019, a supplement company focused on creating profit centers for gyms and providing high-quality nutritional products. Hormozi also founded Movement Apparel, an athleisure brand offering fashionable, lightweight, and comfortable activewear.[10]

In 2020, Hormozi founded ALAN, a software company revolutionizing customer acquisition for brick-and-mortar businesses. ALAN's innovative technology-enabled businesses double customer traffic at a fraction of the cost of traditional front desk administration. This venture showcased Hormozi's ability to leverage his expertise in customer acquisition and monetization to provide effective solutions for entrepreneurs.[11]

To expand his investment, Hormozi established in 2020. As a holding company, makes minority investments in founder-owned businesses with positive cash flow and growth potential. Under this umbrella, Hormozi's portfolio includes 16 companies across various industries, generating over $200,000,000 in annual sales as of 2023.[12]

In 2021, Hormozi strategically sold a majority of ALAN's shares to a partner and divested a 66% stake in Gym Launch and Prestige Labs to American Pacific Group. These partnerships enabled him to leverage the expertise and resources of established entities while driving growth and innovation in his businesses.[13][14]

Hormozi is a guest contributor for Forbes and Entrepreneur and has been featured in notable publications such as Forbes, Time, Inc., Business Insider, and Entrepreneur Magazine. With expertise in the fitness industry, Hormozi offers strategic planning and creative solutions to gym owners while also mentoring aspiring entrepreneurs. He is committed to helping others succeed and believes in making the journey enjoyable.[15]

Career as an Author, YouTuber, and Podcaster

In addition to being an entrepreneur, Hormozi is a published author, podcast host, and YouTuber. With his books, podcast, and YouTube channel, he shares valuable knowledge and inspires and motivates others to achieve their goals and pursue entrepreneurial success.[16]

He has written three books: "Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym" (2020), "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" (2021), and "$100M Deals: How to Make Deals So Good People Feel Stupid If They Decline" (2023). These books provide valuable insights into building successful businesses and making irresistible offers.[17]

He hosts a popular podcast called "The Game Changer." On the podcast, he shares strategies for acquiring more customers, increasing profitability, and enhancing customer retention. He also discusses his failures and the valuable lessons he has learned on his journey to achieving $100M in sales.[18][19][20]

Hormozi's YouTube channel boasts over 2 million subscribers. Through his channel, he offers advice and tips on various subjects, including business and fitness. He shares inspirational videos and conducts interviews with notable entrepreneurs, providing a platform for them to share their stories and experiences.[21][22][23]

In addition to these, Hormozi has been featured in TV series, including "Kings of the Internet" (2022), "Top 22 Internet Millionaires" (2022), "World's Greatest Social Stars! Top 25" (2015), "Success TV" (2011), "Behind the Brand" (2010), and "Icons, Idols, and Influencers" (2019). His appearances on these shows have further solidified his reputation as a notable figure in the business and online worlds.[24]


Hormozi is known for his philanthropy and generous contributions to various causes. He invests in initiatives that aim to make a positive difference in the world, particularly in education and healthcare.[25]

Hormozi founded the Hormozi Foundation, a non-profit organization focused on improving access to quality education in the United States. He actively supports educational initiatives globally and serves on the board of directors for non-profits such as LAUSD Innovation Zone and Code Nation.[26]


  • $100M Offers: How to Make Offers So Good People Feel Stupid Saying No (July 17, 2021)
  • Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym (February 4, 2020)
  • $100M Deals: How to Make Deals So Good People Feel Stupid If They Decline (English Edition) (March 16, 2023)
  • Hormozi, Alex (2023). $100M Leads: How to Get Strangers to Want to Buy Your Stuff. Publishing. ISBN 978-1-7374757-7-4. Retrieved 28 August 2023.

Personal life

Hormozi currently resides in Las Vegas, Nevada, in the United States. In 2017, he married Leila Hormozi, and together they established a thriving lifestyle business. They often post videos to assist individuals in accomplishing their career and fitness goals. To audience they present themselves as business partners to offer practical business education to a broad audience through various channels, including social media content, books, and free courses catered to entrepreneurs.[27]

In the media



  1. "Who is Alex Hormozi and what is his net worth?". The Sun. 6 April 2023. Retrieved 29 May 2023.
  2. "How Your Habits Are Keeping You From Being A Millionaire with Alex Hormozi". Lewis Howes. 26 September 2022. Retrieved 29 May 2023.
  3. Onah, Comfort (19 March 2023). "Alex Hormozi Net Worth 2023 – How Rich Is the Fitness Entrepreneur?". Techie + Gamers. Retrieved 29 May 2023.
  4. "An Exploration into Alex Hormozi's Incredible Business Journey". WWD. 6 October 2022. Retrieved 29 May 2023.
  5. "Alex Hormozi". Retrieved 29 May 2023.
  6. Thackeray, Dave (13 January 2022). "The fitness industry is stronger than ever - and Alex Hormozi has it all worked out". BelfastLive. Retrieved 29 May 2023.
  7. Porter, Ryan (8 March 2023). "Alex Hormozi's 28 Rules For Staying Poor — Do These 28 Things Instead". Mind Cafe. Retrieved 29 May 2023.
  8. "34-Year-Old Viral Entrepreneur, Alex Hormozi, Is On a Hunt For Protein As He Looks To Become a Billionaire, In 2023. | Hudson Rennie". NewsBreak Original. Retrieved 29 May 2023.
  9. "ALEX HORMOZI – UNLOCKING SECRETS TO BUSINESS GROWTH - Ed Mylett". Retrieved 29 May 2023.
  10. "Alex Hormozi: From Soul-Sucking Job to $120M in Revenue, How Alex Changed his Mind and Built an Empire by Age 32 - YAP | Young and Profiting | Hosted By Hala Taha". 28 November 2022. Retrieved 29 May 2023.
  11. "Alex Hormozi on How They Keep You POOR Forever | Business Advice". IIM. 4 November 2022. Retrieved 29 May 2023.
  12. James, Emma (7 December 2022). "Businesswoman is ruthlessly mocked for sharing 'insane' work schedule". Mail Online. Retrieved 29 May 2023.
  13. " | Try Audible Free Today". Retrieved 29 May 2023.
  14. Banu, Nazia (17 March 2023). "What is Alex Hormozi Net Worth". Growth Hackers. Retrieved 29 May 2023.
  15. "How Alex Hormozi Built an Incredible Portfolio Up From Nothing". Khaleej Times. Retrieved 29 May 2023.
  16. "Alex Hormozi". Retrieved 29 May 2023.
  17. "Alex Hormozi". Retrieved 29 May 2023.
  18. "Alex Hormozi - How He Built A $150 Million Empire And His Best Business Advice". Ali Abdaal. Retrieved 29 May 2023.
  19. "Growth Blueprint for Entrepreneurs - Alex Hormozi of". Selling with Love Podcast. Retrieved 29 May 2023.
  20. "Asking The $100,000,000 Man How To Get Rich | Alex Hormozi". Erika Taught Me. Retrieved 29 May 2023.
  21. "Alex Hormozi BLOWING up on YouTube". Web Friendly. 30 March 2022. Retrieved 29 May 2023.
  22. "Unlocking Secrets to Business Growth w/ Alex Hormozi". Retrieved 29 May 2023.
  23. "Alex Hormozi Net Worth and How He Got Rich - MoneyMade". Alex Hormozi Net Worth and How He Got Rich - MoneyMade. Retrieved 29 May 2023.
  24. "150 Best Alex Hormozi Quotes: Author of $100M Offers (2023)". Clarity. 20 February 2023. Retrieved 29 May 2023.
  25. "Alex Hormozi Gained 35lbs in 6 Weeks Naturally (Here's How)". Muscle & Strength. 12 August 2015. Retrieved 29 May 2023.
  26. "How Gym Mogul Alex Hormozi Built A $100 Million Business - Maxim". 4 July 2022. Retrieved 29 May 2023.
  27. Curley, Eamonn (15 April 2020). "Alex Hormozi Explains How to Drive Revenue Online". Boutique Fitness and Gym Management Software - Glofox. Retrieved 29 May 2023.

External links