Z1 Tech
 | |
| Industry | Technology, Information and Internet |
|---|---|
| Founded | 2012 |
| Founder | Amitt Sharma Arjit Sachdeva |
| Headquarters | Gurugram, Haryana |
| Website | z1tech |
Z1 Tech is a technology-first company that aims to revolutionize the future of digital media and advertising by offering innovative and sustainable solutions to users globally. With a focus on creating future-proof solutions, the company provides innovative products and platforms that cater to a vast user base worldwide. The company strives to empower businesses to succeed in a tech-driven world by delivering cutting-edge technologies that engage and captivate users. Z1 Tech is known for its inventive strategies in digital media and advertising and is dedicated to providing its clients with advanced AI-driven solutions.
Z1 Tech is recognized for its innovative approach to digital media and advertising and is dedicated to pushing boundaries and creating valuable solutions for clients by leveraging smart AI-driven technologies.
History
Z1 Tech embarked on its journey in 2012 as Z1 Media, establishing a foothold in India and Hong Kong. The company witnessed remarkable growth over the years and expanded its presence to the United States in 2015. Z1 Tech's unrelenting focus on innovation led to the launch of VDO.AI in 2018, revolutionizing video advertising through advanced technology. In 2019, VDO.AI's core team was established across India and the United States. The launch of Plunic in 2020 introduced a multidimensional and omnichannel approach to advertising verticals. An impressive YoY growth of VDO.AI and Plunic prompted their expansion to Spain, South Korea, Japan, and Canada. The company underwent a significant change in 2023 when it decided to rebrand itself as Z1 Tech from Z1 Media and reaffirm its technology-driven identity.
Z1 Tech’s Brands
With its tech-centric approach and commitment to innovation, Z1 Tech has successfully established renowned brands under its umbrella, including VDO.AI and Plunic.
VDO.AI
VDO.AI is a video advertising platform that provides intelligent, high-impact solutions to advertisers and publishers. It assists publishers in earning revenue from their digital properties and enables advertisers to achieve better returns on their investments. The platform enables them to communicate with their audience profiles in real-time across all screens and streams while offering multi-layer audience targeting, premium inventory, and intelligent analytics. VDO.AI is currently partnered with over 3000 publishers and advertisers worldwide.
Plunic
Plunic specializes in accessing high-intent consumers and driving user action at scale. Its Performance User Marketing Platform (PUMP) provides superior technology to help brands grow their business by reaching high-intent audiences. The platform offers real-time insights and valuable audience metrics, allowing for subsequent targeting optimization for more efficient and successful campaigns. Plunic has cross-industry operations in more than 130 different advertising verticals, spanning lifestyle, business, health, and others.
Achievements
Z1 Tech has been certified as a Great Place To Work, which recognizes the company’s commitment to providing a positive and fulfilling work environment to its employees.
Additionally, the company places great emphasis on conducting extensive research to empower its clients in achieving their goals effectively. Some of the research papers derived from large-scale field experiments include:
- Multi-Objective Personalization of the Length and Skippability of Video Advertisements[1]
- Does Emotional Matching Between Video Ads and Content Lead to Better Engagement: Evidence from a Large-Scale Field Experiment[2]
- An approach towards feature specific opinion mining and sentimental analysis across e-commerce websites[3]
Its dedication to this mission has been acknowledged through various notable accolades, which include the following -
| S.no. | Award Name | Publication/ Organizer | Category |
|---|---|---|---|
2022
| |||
| 1 | Adgully Leader 2.0 | Adgully, India | Excellence in Technology & Innovations |
| 2 | 8th MSME Awards | Assocham, India | Most Innovative Company of the Year |
| 3 | India’s First Tech Startup Conclave | AICRA, India | Best Startup Initiative in AI sector |
| 4 | E4M Real-Time Programmatic Awards 2022 | E4M, India | Best Connected TV/OTT Ad Campaign (for Scaler) |
Future Goals
Z1 Tech is committed to developing cutting-edge solutions for the digital media and advertising industry, with a vision to shape the future of the field. As a part of its strategic plan, the company aims to triple its workforce, partnerships, and offices on an annual basis, while also focusing on sustainable growth and employee well-being.
References
- ↑ "Multi-Objective Personalization of the Length and Skippability of Video Advertisements". scholar.google.com. Retrieved 29 April 2023.
- ↑ "Does Emotional Matching Between Video Ads and Content Lead to Better Engagement: Evidence from a Large-Scale Field Experiment∗". scholar.google.com. Retrieved 29 April 2023.
- ↑ "An approach towards feature specific opinion mining and sentimental analysis across e-commerce websites". scholar.google.com. Retrieved 29 April 2023.