The Phone Up Studios Inc

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The Phone Up Studios Inc.
  • Phill's Merchandise (SP) (2017–2019)
  • Baby's&More (SP) (2019–2021)
FoundedSeptember 2017; 6 years ago (2017-09)
FounderFelipe Vasquez
HeadquartersTexas, United States
Area served
Key people
  • Felipe Vasquez (CEO, Founder, and President)
  • Mason Rodriguez (CSO)
  • Lucas Carter (COO)
  • Benjamin Chen (CFO)
Number of employees
65,000 (2023)

The Phone Up Studios Inc. (Alternatively Known as Phone Up Studios or Phone Up Ent., commonly abbreviated as T.P.U.S) is an American entertainment conglomerate headquartered in Texas, USA. It was founded in 2017 by CEO, Felipe Vasquez.[1] The company has been valued at $50M. The company operates across different sectors of the entertainment industry through its subsidiaries, which include film production, music, gaming, and digital media.[2][3]


The Phone Up Studios was initially established in 2017 with the launch of Phil's Merchandise., an e-commerce brand that gained recognition for its apparel. Catering to small businesses and individual content creators across various social media platforms. Phil's Merchandise experienced rapid growth, earning praise for its distinctive products and competitive pricing. Gaining awards from the Laredo Chamber of commerce.[4]

As sales surged, the company explored opportunities to diversify into niche markets. Achieving $5 million in sales, two years later— They made the critical decision to close its doors. Concurrently, Phil's Merch underwent significant rebranding efforts in the same year.[5]

Subsequently, Following the success of Phil’s Merchandise. the CEO, Felipe Vasquez emerged the brands and launched his second company, Baby’s & More (SP) an enterprise focusing on a diverse array of baby-related products. After much success, The company's introduction of the official Baby's & More shopping app further broadened its accessibility and reach, eliciting an overwhelmingly positive response. Subsequently, the company established the "Mindful Parenting Centers," a community platform dedicated to addressing mental health concerns among parents. Two years later— following the success of Baby's&More and its retail predecessor, Phill's Merch. Vasquez then CEO, decided to merge both brands after achieving $12 Million in Sales.[6]

Following the merger with Phil’s Merchandise and Baby's&More, The Phone Up Studios underwent a significant transformation, repositioning itself as an apparel brand. In the same year, TPUS underwent its final rebranding process, establishing itself as a multifaceted entertainment company known as The Phone Up Studios.[7]

See Also

  • In December 2023, The Phone Up Studios Inc. acquired the historic town of Hell, Michigan, for an undisclosed amount. The acquisition marked a significant milestone for the company, signaling its potential for transformative developments and community engagement. The company's CEO, Felipe Vasquez, assumed the role of official mayor, envisioning Hell as the biggest town in Michigan.
  • In February 2024, The Phone Up Studios Inc. announced the launch of two new studios in Atlanta, GA, and Los Angeles, CA, scheduled to open in March 2026.


  1. Nov 07, ACCESSWIRE (8 November 2023). "Phone Up Studios Secures $5M for Innovative Software & US Expansion". KRON4. Retrieved 8 April 2024.
  2. James, Joe (26 November 2023). "The Phone Up Studios: Redefining The Music Industry With Unparalleled Support For Artists". International Business Times. Retrieved 8 April 2024.
  3. "Felipe Vasquez's Innovation: Phone Up Studios' Impact on Digital Music Distribution - Elite Music News". Retrieved 8 April 2024.
  4. "The Phone Up Studios Announces Two Brand New Film Studios In Atlanta, GA and Los Angeles, CA". Retrieved 8 April 2024.
  5. Dec 17, ACCESSWIRE (17 December 2023). "The Phone Up Studios, Inc. Acquires Historic Town of Hell, Michigan". ABC27. Retrieved 8 April 2024.
  6. "Phone Up Studios Secures $5M for Innovative Software & US Expansion". Yahoo Finance. 8 November 2023. Retrieved 8 April 2024.
  7. "The Phone Up Studios, Inc. Acquires Historic Town of Hell, Michigan". Yahoo Finance. 17 December 2023. Retrieved 8 April 2024.

External links