Sunny Ali

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Sunny Ali
Sunny Ali.png
Shaikh Kashif Ali

(1977-09-06) September 6, 1977 (age 46)
  • Australian
  • Pakistani
CitizenshipMalaysian Permanent Resident
  • Bahria College
  • Microsoft Certified Systems Engineer
  • Entrepreneur
  • Businessman
  • investor
  • philanthropist
Years active1996–present
Organization Extreme Commerce
Known forFounder of Extreme Commerce platform
Height5 ft 10 in (178 cm)

Sunny Ali (born September 6, 1977, Karachi, Pakistan) also known as Shaikh Kashif Ali, is a Pakistani business entrepreneur. He is the Founder and CEO of the largest International Ecommerce Ecosystem called Extreme Commerce. With more than 24 years of experience in building businesses from scratch and scaling them to greater heights, Sunny Ali is now a renowned motivational speaker to some, a mentor to others, and an expert on establishing and growing online businesses on global marketplaces. He’s an active contributor on his social media platforms, where he advises close to half a million entrepreneurs on wealth creation and business strategies. As a informational and business coach, he is enlivening Pakistani’s with an entrepreneurial mindset, on problem-solving, goal setting and achievement in the burgeoning global eCommerce industry across the United States, Europe, Middle East, and Pakistan.[1][2]


Sunny Ali was born into a lower-middle-class Muslim family in Sultanabad, a small town in the port city of Karachi, Pakistan. Despite spending his early childhood indigently because of financial constraints, his parents, living up to their vision, made sure to provide him the best of grooming and quality education.[3][4]

After completing his bachelor in Computer Science from Bahria College, he set off to reconstruct his destiny. Ventured into multiple businesses, failing and rebuilding again over 2 decades throughout different continents.

He is Australian Pakistani and also a Malaysian Permanent Resident and currently resides in Malaysia.


Following in the footsteps of his father as an early adaptor of innovation and technology, At the age of 15, Sunny began his career as a teacher, at a computer training center set up by his father in Sultanabad, M T Khan Road, Karachi, Pakistan in 1992. During that same time, he also began to discover his own capacity to learn. In the process, he became one of the earliest MCSE (Microsoft Certified Systems Engineer), discovered his talent and decided to move out of Pakistan, to reach beyond the boundaries of his home country, with the hope to excel and make a name for himself.[5]

From 2001 to 2003, he initially started off as a Senior Systems & Security Consultant with MIS Technologies Center in Singapore and Australia, where he was responsible for consultancy for Microsoft & Cisco related projects, training, and workshops. In July 2004, he moved to Melbourne, Australia, and co-founded Comsys Services. The business entailed the provision of technology consulting solutions to large and medium enterprises throughout Australia, and quickly went on to become the second-largest partner of Dell Australia, with an annual turnover of more than AUD 2.5 MIL with a staff base of more than 25, spread across Melbourne, Sydney, and Brisbane with one remote office located in Kuala Lumpur, Malaysia. According to Dun & Bradstreet, Comsys was the 14th fastest growing IT Company of Australia, yet at the same time it was one of the affectees of the 2008 market crash and eventually collapsed.[6]

With the will to fight again, he started another ecommerce business from Malaysia in 2009 and gone through highs and lows for another 8 years before succeeding. He founded Extreme Commerce in 2017 for the sole purpose of empowering Pakistani youth and young entrepreneurs with the right knowledge and skills to build their online retail store businesses on Amazon and other online leading platforms.[7]

Ali is now a terrestrial business mentor, influencer, and eCommerce entrepreneur who has built a tremendous following on his social media channels. His coaching empire helps thousands of early-stage entrepreneurs on how to grow their business on Amazon and scale it on an international level while creating wealth for themselves at the same time.[8]

Extreme Commerce


With a vision to create 10,000 Amazon FBA Entrepreneurs leading to inject USD1 billion in Pakistan’s economy and make Pakistan global eCommerce back-office hub along with raising the bar of human capital development in Pakistan, Sunny's brainchild, Extreme Commerce is a fastest growing entrepreneurial platform and eco system providing business and e-commerce consultancy, making inroads globally and offering unprecedented advice to Pakistani’s, across continents. Along with the founder, Extreme Commerce consultants offer universal experience and practical knowledge to help the members succeed in setting up their business on Amazon and further help in increasing their sales and foothold internationally.[9]

The Journey

Within a short time Extreme Commerce emerged from a knowledge-sharing community to Pakistan’s most powerful self-sustaining online ecosystem, with an aspiration to add value to and elevate the understanding of international e-commerce trade in Pakistan. Now it is a unique and complete ecosystem, offering several benefits, including knowledge sharing and mentorship, top-notch freelancers and skilled virtual assistants, business and Job opportunities, partnership and investment deals, networking opportunities with like-minded community members.[10]

Community Impact

Other than providing mentorship and personalized coaching, as a pioneer and leader in the category, Extreme Commerce has provided 93% of its member's free access to its training programs, enabling them to earn a minimum of $500 up to $3000 a month either through offering freelancing services related to e-commerce businesses or launching their own brands on Amazon and other e-commerce global platforms.[11]


In a span of few years, Sunny has become one of Pakistan’s leading face of e-commerce on both national and international fronts. Sunny has been invited on various national TV channels, webinars as a panelist and expert to speak on issues pertaining to mentorship, entrepreneurship, e-commerce, and wealth creation.[12]

In the media



  1. "Tribune".{{cite web}}: CS1 maint: url-status (link)
  2. "iobm".{{cite web}}: CS1 maint: url-status (link)
  3. Sponsored. "This Pakistani Entrepreneur is Helping the Youth Build Their Own Stores on Amazon". Retrieved 2020-05-14.
  4. Ehsan, Sara (2020-01-25). "Pakistani works for $1b mission to restore e-commerce via Amazon". Technology Times. Retrieved 2020-05-14.
  5. FM, Player, #59 - No Amazon? No PayPal? No Problem, retrieved 2020-05-14
  6. "'Govt holds key to unlocking billion dollar a year ecommerce potential'". Retrieved 2020-05-14.
  7. Us, HypeAuditor Contact. "Report for Extreme Commerce Youtube channel". Retrieved 2020-05-14.
  8. "Extreme Commerce - How are Pakistanis making money from Amazon and PayPal Accounts at home? by Transform with Aiman Haroon • A podcast on Anchor". Anchor. Retrieved 2020-05-14.
  9. "One Day Seminar on "Building Amazon FBA Business from Pakistan – BUKC – Bahria University Karachi Campus". Retrieved 2020-05-14.
  10. "Shoaib Akhtar Going To Launch Biggest Sports Ecommerce Website". CC Discovery. 2020-02-09. Retrieved 2020-05-14.
  11. Us, HypeAuditor Contact. "Report for Extreme Commerce Youtube channel". Retrieved 2020-05-14.
  12. "A journey from Rohi, Bahawalpur to Amazon: How to deal with failures in life?". The Nation. 2019-11-10. Retrieved 2020-05-14.

External links