Sidelines
 | |
| Private | |
| Industry | Entertainment |
| Founded | 2017 |
| Founder |
|
| Headquarters | Toha - Tozeret Ha-Aaretz 6-8 Tel Aviv, Israel |
Number of locations | 2 |
Area served | 50 |
Key people |
|
| Website | sidelines |
Sidelines is a sports technology and digital media company founded by Or Lifshitz and Rotem Haber in 2017 and is headquartered in Tel Aviv, Israel.[1]
Operating exclusively in the legal, online US sports betting market, Sidelines is primarily an odds aggregation and comparison platform. The site allows users to search for and compare odds across a variety of bet types, sports, and sports books with the goal of helping users find the most advantageous odds on any given bet.[2]
History
Sidelines was founded in 2017 by former Google employees and gaming industry workers Or Lifshitz and Rotem Haber.[3][4]
In 2019, the company was acquired by Natural Intelligence, an online intent marketing and customer acquisition firm.[5]
Services
Sidelines offers bettors free custom algorithmic sports analyses, market-generated predictions, real-time odds comparison, betting guides, and conventional sports and sports betting news.[6]
Harvesting data from a multitude of regulated online sportsbooks, Sidelines also provides users information on line movements, betting trends, and key team and player statistics.[7][8]
Currently, the company is active in New Jersey, Michigan, Illinois, Indiana, Pennsylvania, West Virginia, Virginia, Colorado, and Tennessee.[9][10]
In the media
References
- ↑ "Sidelines Explains Why Legalized Sports Betting is Driving Innovation". www.newswire.com. Retrieved 15 March 2021.
- ↑ Murphy, Chris (13 March 2019). "Natural Intelligence acquires sports betting start up Sidelines". SBC Americas. Retrieved 15 March 2021.
- ↑ Bittenbender, Steve (8 September 2019). "Sports Betting Projection Site Launched by Former Google Employees". Casino.org. Retrieved 15 March 2021.
- ↑ "owler". owler.com. Retrieved 15 March 2021.
- ↑ "Natural Intelligence stays off the Sidelines with new acquisition". SBC News. 13 March 2019. Retrieved 15 March 2021.
- ↑ Murphy, Chris (13 September 2019). "'Absolutely no reason you should pay for data': Sidelines.io's Or Lifshitz". SBC Americas. Retrieved 15 March 2021.
- ↑ "Natural Intelligence acquires Sidelines". iGaming Business. Retrieved 15 March 2021.
- ↑ Author, AppAdvice Staff. "Propshop Sidelines by sidelines.io". AppAdvice. Retrieved 15 March 2021.
{{cite web}}:|last1=has generic name (help) - ↑ "Sidelines - Looking to deliver better sports analysis". SBC Events. 8 August 2019. Retrieved 15 March 2021.
- ↑ "Sidelines Shares Insight on the Innovative Act of Legalizing Sports Betting". www.prnewswire.com. Retrieved 15 March 2021.