|Born||March 11, 1979|
|Nationality||Colombian - American|
|Education||Florida International University|
|Years active||1999 - present|
|Organization||COVO Boutique PR|
|Height||5 ft 7 in (170 cm)|
Sabina Covo (born 11 March 1979) is a Colombian-American entrepreneur, journalist, political analyst, TV news anchor, TV and radio presenter. Covo is currently the news presenter for all the affiliated stations to GLR Networks in the US for Minuto 60, an hourly news bulleting. She is also a segment host via RCN International and collaborates with CNN in Spanish.f Covo is also on the advisory board of the University of South Florida’s Digital Marketing Certificate program. She has founded COVO Boutique PR, a Public Relations & Communication firm based in Florida and the beauty line S NATURAL OILS.
COVO Boutique PR specializes in digital marketing, brand management, creating media outreach programs, developing media strategy, social verification, and other marketing services. Covo’s vision of providing online branding services to customers has transformed COVO Boutique PR to secure a strong market position. Covo has worked with a number of high profile clientele and is known to build close professional relationships with her clients.
Covo is regarded as one of the leading journalists of the country and has been associated with several influential people throughout her career. Covo has received several awards and accolades in her diversified career of two decades. She has worked with corporations to diversify their sales channels, create brand awareness programs, and helped them gain search visibility to get more traction.
Early life and education
Covo was born on 11 March 1979 in Medellin, Colombia. She grew up in Barcelona Spain and Cartagena Colombia. Covo studied at the British school of Cartagena. Later in 1997 she enrolled at the Florida International University, where she pursued a bachelor’s degree in communications and political science.
Covo started her career in 1999 when she joined Telemundo as a sales support producer. Covo worked for four years with this firm, during which she presented and coordinated remotes and events. In 2003, Covo joined Metro Networks as a news reporter. She worked for two years with this firm and then left in 2005 to join PRISA as a news anchor.
After working for over a year with PRISA, Covo left to start working for NBCUniversal Telemundo Enterprises as a news TV reporter, where she worked for over three years.
In 2008, Covo became the PR manager and spokesperson for Audi, Latin America, where she worked for over four years. In the same year, Covo joined Miami Herald Media Company. She worked as a columnist for El Nuevo Herald for over a decade. During her tenure, Covo handled the weekly Opinion Column, in which she talked about social issues and politics. Covo left in 2020.
In 2011, Covo became a TV contributor for SBS, where she worked for over a year. In the same year, Covo became an on-air co-host for La Ventana Caracol 1260, where she hosted for over two years.
In 2013, Covo joined Canal Cartagena as the news director for Cartagena Noticias and TV host for political debates. In the same year, Covo also became a news anchor for MondoFox. She covered Colombia's 2014 election, current Affair analyst, and interviews.
In 2014, Covo became a reporter and editor for azureazure.com, a multilingual global magazine and online platform, where she worked for almost a year. In the same year, Covo co-founded Covo Boutique PR, a public relations firm along with entrepreneur Valeria Covo. In 2015, Covo joined America Teve as a political reporter, analyst, and anchor. Covo worked for over four years with this company.
Covo was appointed as the board member of a digital marketing program for USF, St. Petersburg, in 2018, where she worked for over a year. In the same year, Covo also became a news presenter for Gen Media Partners.
In 2020, Covo signed as TV show host of Tardes Con Sabina. She also became a news anchor for Spanish Broadcasting System.
Covo, during her career, has interviewed personalities such as Secretary of State Madeleine Albright, Colombian Presidents Alvaro Uribe and Juan Manuel Santos, or international star Julio Iglesias to name a few. As a panelist, Covo has been on Mega TV’s implicados, Maria Elvira Show, multiple America Teve Shows, Ricardo Brown on Mundofox, and others in Latin America. Covo has also been a spokesperson and PR Manager for Audi Latin America, Avianca Airlines, and different clients in diverse industries.
Awards and recognition
- Fundacion Iberoamericana Periodismo Gabriel Garcia Marquez Scholarship
- Top 20 under 40 by Brickell Magazine
- Broward County and Americas Foundation Notable Colombians in the United States
- March of Dimes foundation recognition
- Sharing for Kids Ex President recognition
- Coral Gables Chamber Rising Star Award Nomination
- Named as one of the most influential Colombian-Americans in South Florida by The Americas Community Center and Broward County
Covo has three children and she is fluent in English, Italian and Spanish.
In the media
- "Sabina Covo: CEO, Covo PR". CNL. Retrieved 2 February 2021.
- "JOURNALIST SABINA COVO JOINS MEGATV". Spanish Broadcasting System. 13 July 2020. Retrieved 2 February 2021.
- "Sabina Covo Communications". WorldWise PR. Retrieved 2 February 2021.
- "PressReader.com - Your favorite newspapers and magazines". www.pressreader.com. Retrieved 2 February 2021.
- Inc. (SBS), Spanish Broadcasting System. "Journalist Sabina Covo joins MegaTV". www.prnewswire.com. Retrieved 2 February 2021.
- "El estado del estado de la Florida /Por Sabina Covo" (in español). 24 September 2012. Retrieved 2 February 2021.
- "¿Cuáles son las cifras reales de líderes sociales asesinados en Colombia? | Video". CNN (in español). Retrieved 2 February 2021.
- "¿Por qué el indulto de Trump a Steve Bannon podría no librarlo de otras acusaciones y demandas?". Univision (in spanish). Retrieved 2 February 2021.CS1 maint: unrecognized language (link)
- "Sabina Covo". Travelworks Public Relations. 7 May 2020. Retrieved 2 February 2021.
- "miamiherald". Retrieved 2 February 2021.
- "Sabina Covo, el periodismo que trasciende". www.eluniversal.com.co (in español). 4 February 2011. Retrieved 2 February 2021.
- "elnuevoherald". Retrieved 2 February 2021.
- "Sabina Castelfranco | CBS News Journalist | Muck Rack". muckrack.com. Retrieved 2 February 2021.
- "elnuevoherald". Retrieved 2 February 2021.
- "MegaTV hires Covo for political coverage". Media Moves. 14 July 2020. Retrieved 2 February 2021.
- "PERIODISTA SABINA COVO SE UNE A MEGATV". PROVIZION (in español). 13 July 2020. Retrieved 2 February 2021.