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  • Internet
  • Moving
  • Video Sharing Platform
  • Music Sharing Platform
  • Clothing Line
  • Advertising
  • Cloud-Based Storage
FoundedMay 1, 2013; 11 years ago (2013-05-01)
  • Tony James Nelson II
  • Lori F. King
HeadquartersJacksonville, Florida, U.S.
Area served
Key people
  • Hakeem Antwan Small (Chief Executive Officer CEO)
  • Tony Nelson Sr (Chief Financial Officer CFO)
  • Jacksonville Elite Movers
  • Roovet Rentals
  • Roovet Fashion

Roovet Local & International Corporation is a multinational IT based in Jacksonville, Florida, known for offering a myriad of internet-related services and products.[1] Roovet has gained recognition for its primary service - a vertical search engine for searching people, places, social profiles, and companies. Roovet became the second search engine in the world after Google to build a knowledge graph.[2]

Roovet was established by Tony James Nelson II and Lori F. King in 2013, and since then, has expanded to become a diversified conglomerate facilitating online advertising technologies, a music publishing platform,[3] a video publishing platform, and a clothing line. Currently, Roovet operates largely via its three mainstream subsidiaries Jacksonville Elite Movers, Roovet Rentals, and Roovet Fashion, apart from offering other web-hosting services.

Roovet reported revenues of $1.4 million in 2019 generated with its worldwide operations. The company has been referred to as one of the most influential economic and cultural forces in Jacksonville, Florida, as well as the city’s most valuable brand. is known for its disruption of well-established industries (web-hosting services, fashion, and advertising) through technological innovation and mass scale


Roovet was launched in Berlin, New York, in May 2013 by Tony James Nelson II. Initially, Roovet was only a search engine operating on PHP, receiving its search results using Google search, Yahoo search, and Bing search’s API. In the same year with the contribution of Hassun Mujeeb, Roovet became the second search engine in the world to build a knowledge panel.

A year later, on August 27, 2014, Roovet became a Florida-based privately held firm that began offering additional online services such as creating email addresses under, online advertisement, website builder, business listing directory, webmaster tools to help website owners with SEO.

As a part of its rapid growth strategy, Roovet also launched three moving companies under the name Florida State Moving & Storage, which later ended up becoming its own corporation. The other two companies Jacksonville Elite Movers and Roovet Van Lines currently operate under the Roovet Corporation. The company also began entering into advertising partnerships with bigger companies like Groupon, Living Social, Local Flavor, and Thumbtack to gain more market traction. On May 16, 2016, Roovet opened a local convenience store in Jacksonville - Savannah's 24hr Store, named after the founder’s daughter Savannah N. Taveras.

On September 20, 2020, Roovet was reincorporated in Florida as Roovet International & Local Corporation and the headquarters were relocated to Jacksonville, Florida. Products and services

Search Engine

The company's major service offering was the Roovet search engine. It is a vertical search engine that uses the same API as Google, Yahoo, and Bing, with the goal of assisting users in finding people, places, social profiles, and businesses. The Roovet search engine searches for what the user is looking for first on its own network sites and products, and if it isn't found there, it looks for it on other internet-based sites using domain authority and page authority to provide the best results.


The Roovet advertisement platform was launched immediately after the search engine, with the goal of connecting advertisers and allowing them to present adverts in search results based on the user's search query. The user can also show adverts in Roovet Mail, an email service, using the Roovet advertising platform Roovet AdWords. As the company grew, so did the advertising, eventually allowing users to advertise on any Roovet-hosted website as well as Roovet-owned apps.[4]


The Roovet Fashion is the company's newest division. Roovet Fashion, also known as the apparel brand Roovet, was founded by Tony James Nelson II with the goal of propelling the company into a new age. Roovet Fashion specializes in men's and women's underwear, socks, jeans, sneakers, shirts, and hats, among other items. Amazon, Esty, eBay, and Wish are just a few of the places where one can find Roovet clothes that are sold at a very reasonable cost.

In the media



  1. "Roovet International Corporation - Crunchbase Company Profile & Funding". Crunchbase. Retrieved 16 November 2021.
  2. "Roovet - Overview, News & Competitors |". ZoomInfo. Retrieved 16 November 2021.
  3. "Roovet Local & International Corporation Releases a New Music Streaming Platform for Music Artists". Retrieved 16 November 2021.
  4. "Roovet Is a Search Engine Genuinely Dedicated to Users". Retrieved 16 November 2021.

External links