Peter Sage

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Peter Sage[1]
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Born (1972-06-13) June 13, 1972 (age 51)
Leicester, United Kingdom
Alma materLongslade College
  • Motivational speaker
  • entrepreneur[2]
  • author
Years active1989–present

Peter Sage (born 13th June, 1972) is a motivational speaker, serial entrepreneur, author, philosopher and teacher.[3] Sage has made appearances across the globe, inspiring people with his philosophy.[4] Sage is the founder of a number of multi-million dollar companies including The Energie Fitness Group, World Wide Health Corporation, Space Energy and Sage Business School.[5] He is best known for his expertise in analysing human behaviour, self-mastery and strategic & therapeutic intervention.[6]

Sage is the recipient of Brand Laureate Award for extraordinary individuals and has been recognized as one of the greatest leaders by Inspiring Leadership Now.[7] Sage has authored two number one best-selling books. He is also an accomplished athlete and has completed several marathons and other outdoor activities including the Marathon des Sables, a 250km foot race across the Sahara Desert.[8]

Sage is a professional inspirational speaker and has been a six times TEDx speaker. Sage has shared the stage with celebrities including Kofi Anan, Sir Richard Branson, President Bill Clinton and others. He has addressed the topics related to personal motivation and overcoming limitations in order to achieve desired goals. He has also lectured extensively on the topic of consciousness and emotional maturity and how it affects a person’s life, career and wellbeing.

Early life and education

Sage was born in Leicester, England. Sage attended aprivate school from the age of 4 to the age of 10 attending Leicester Grammar. At the age of 10, his parents were forced to transfer Sage to a state school due to the high cost of private education. In 1984 he joined the British Army Cadet Force and at 14 became the youngest qualified 4-star instructor in Force’s history. A record that stands to this day. Sage was also the Lord Lieutenant Cadet, meeting the Queen of England and other members of Royalty when he was 16 years old. He was also a decorated marksman and national shooting champion. He dropped out of school when he was 16 years old, never completing higher education. Soon after Sage started his entrepreneurial career with ‘Pete’s Toys’ by selling toys at flea markets and car boot sales.[9][10]


In 1995 he founded the Sage Group which was a conglomerate of several businesses in the fields of publishing, property, media and health. By the age of 25 Sage became financially independent, buying his first home and Ferrari outright. Such accomplishment at a young age affected Sage mentally and physically, which ended with him in burnout and a near-fatal car accident. The accident became a turning point in both his career and philosophy on success. Sage as an overachiever suffered from the idea of not being enough and constantly striving for success as a vehicle to prove self-worth. This is common amongst many CEO’s.

In 2002, Sage became the youngest serving official trainer for Robbins Research International, the seminar company of well known motivational speaker, Anthony Robbins. Sage’s role involved conducting strategic interventions for a diaspora of people. His expertise in this area focused on dealing with drug addicts, the homeless, victims of trauma as well as struggling entrepreneurs.

In 2003, he co-founded a health & fitness center chain, The Energie Fitness Group which was successful and won several industry awards. He sold the company in 2005 and started working on a large space-based solar power project, Space Energy.

Sage was a member of the global Entrepreneurs Organisation and also served as the Chairman of the London YES Group. He was also a visiting professor for INSEAD, a graduate business school, and also served on its entrepreneurship advisory board from 2009 to 2014. During his career, he has been hired by several governments, members of Royalty, Google, NASA, and others.

In 2016, Sage founded a professional training and coaching institute - Sage Academy.[11] Under which he operates the Sage Business School, Elite Mentorship Forum, and Masters Circle.

Sage is also an accomplished athlete and has participated in several marathons including London and Vancouver. He is a qualified open water diver, an experienced skydiver, and a decorated marksman. He is a qualified Navigator for the organization of the value ‘Life-Pilot’ and a certified Master Practitioner of Neuro-linguistic Programming (NLP).

Public Speaking

Sage speaks frequently at conferences and industry events on the topics of business management, human resource management and customer relationship, and the future of entrepreneurship. He is a multiple (6X) TEDx speaker and has shared the stage with Kofi Anan, Sir Richard Branson, President Bill Clinton, Steve Wozniak, and others.


Sage wrote his first book at 18 on Health and Fitness “Supreme Physique” and has since authored ‘5 Keys To Master Your Life’ that is Amazon No.1 best-seller in Japan and has sold over 150,000 copies.[12][13][14] He is also the co-author of ‘Leap’ with Jack Canfield and ‘Lessons Learned from the Recession’ from the Business Leaders Book Club. His latest book ‘The Inside Track’ became Amazon number one bestseller on its first day of release.[15]


Sage was involved in a controversy with the Hewlett Packard Enterprise (HPE). HPE claimed that Sage sold $12.5m worth of servers obtained at a special discount through the Space Energy venture in the UK and elsewhere, which were destined for Iraq and Afghanistan.[16] Sage denied HPE's allegations and claimed that he was not bound by the terms and restrictions in reseller agreements once he had legal title to the servers. HPE issued a contempt of court application claiming Sage has breached the terms of a freezing order. Sage denied this though his claims were not considered valid and served 6-months as a civil prisoner. The initial allegations by HPE then failed to make it to court. During Sage’s time inside, he was praised by the governors for helping numerous prisoners and won a Koestler Award for his work. He started an initiative aimed at shifting the prisoners' mindsets which is now being used in numerous Prisons across the world including the UK, Australia, the USA & Hungary. Awards

First recipient of the Honorary Life Member Award for outstanding contributions to the London YES Group. Awarded the distinguished Brand Laureate Award from the Asian Pacific Brands Foundation for extraordinary individuals (2013) Twice nominated for the “Extraordinary Lives Award” by – XL Nation First Global Ambassador for Collegiate Entrepreneurs Organisation – CEO Finalist for the UK Entrepreneur of the Year Awards (2016)


Sage is the Patron of Positive Awareness and The Sun Lotus Trust and has raised over $1m for multiple charitable causes including The Anthony Robbins Foundation, St Paul’s Hospital Foundation, The Community Alliance Network, Room to Read, Save the Rhino and The Easter Seals. Sage has also worked with the London Basket Brigade to feed thousands of homeless and underprivileged families across London at Christmas. He has also spent many months in sub-Saharan Africa helping to tackle poverty through capacity building and education in third world countries including building a school in Tanzania.

Personal Life

Sage grew up in Leicester, England. His father was a scrap merchant and his mother was a youth worker. Sage is an only child. He grew up in a traditional household in spite of having parents that had different value sets. Sage’s father was an atheist and his mother became a special minister in the Catholic Church. Having grown up in a steady yet diverse atmosphere, Sage had a normal childhood yet learned how to embrace the unique demeanour of every person, which is reflective in his business life.

In the media



  1. Peter Sage (2018-09-14). "Peter sage - Biography".
  2. Sage, Peter. "Peter Sage - Entrepreneur - Speaker - Coach". Retrieved 2020-08-18.
  3. "THE GREATEST GIFT Peter sage Biography" (PDF).{{cite web}}: CS1 maint: url-status (link)
  4. "Inside Track Bonus Page". Retrieved 2020-08-18.
  5. "Business school rankings from the Financial Times -". Retrieved 2020-08-18.
  6. Rodger, James (2020-02-06). "Dogs greet owner at airport - and they all end up rolling on floor". BirminghamLive. Retrieved 2020-08-18.
  7. "45 Of The Greatest Leaders & Entrepreneurs Of 2015: Who They Are, What They've Done And Why They'll Have You Believing In Yourself". Inspiring Leadership Now. 2015-09-08. Retrieved 2020-08-18.
  8. "Stories Of Southern Oregon: Peter Sage On The Farm". Jefferson Public Radio. Retrieved 2020-08-18.
  9. "From Flea Market To Fortune 500 with Peter Sage". Aaron Scott Young. 2019-01-22. Retrieved 2020-08-18.
  10. Udemy (2016-06-24). "Entrepreneur Courses: Learn How to Start a Business With (Almost) No Money". Entrepreneur. Retrieved 2020-08-18.
  11. "Academic Areas". INSEAD. 2015-06-15. Retrieved 2020-08-18.
  12. Lessons learned from the recession. TheBusinessLeadersBookClub. ISBN 978-0-9568734-1-5.
  13. "The Inside Track: An Inspirational Guide To Conquering Adversity Paperback – Illustrated, 10 July 2018". Amazon. Influence Publishing; Illustrated edition. ISBN 1999669436.{{cite web}}: CS1 maint: url-status (link)
  14. "Jibun O Koeru Hō (Japanese) Tankobon Softcover". Amazon. ASIN 4478016534. {{cite web}}: Check |asin= value (help)CS1 maint: url-status (link)
  15. Richard Norris (ed.). "The Business Leaders Book Club: Lessons Learned from the Recession Paperback – 1 Jun. 2011". Amazon. f10 Engineering Ltd. ISBN 0956873405.{{cite web}}: CS1 maint: url-status (link)
  16. "Expansion plans for énergie fitness". Retrieved 2020-08-18.

External Links