Pension Potential
 | |
| Industry | Financial services |
|---|---|
| Founded | 2023 |
| Founder | Steve Butler |
| Headquarters | London, England |
| Services | Retirement planning |
| Parent | Punter Southall |
| Website | pensionpotential |
Pension Potential is a digital at-retirement guidance and advice solution founded by Steve Butler in 2023. The company, headquartered in London, aims to simplify retirement planning and help individuals make informed decisions about their pension and retirement options.[1]
Overview
Pension Potential is part of Punter Southall, a group established in 1988 that focuses on helping businesses and individuals make better decisions through innovative and pragmatic solutions.
Steve Butler, with over 35 years of experience in the financial services industry, founded the company in 2023 to offer personalized guidance and advice to individuals and help them navigate the complexities of retirement planning and make the best decisions for their unique circumstances. The company addresses the "advice gap" in retirement planning, highlighting that 39.1% of individuals entered a drawdown between October 2022 and March 2023 without any advice or guidance.
Pension Potential is authorized and regulated by the Financial Conduct Authority.
In May 2024, the company launched Pension Potential version 2.0, featuring Digital At-Retirement Advice, an online Lifestyle Explorer, and an Annuity Quick Quotes Tool, to support employees and pension scheme members to make informed decisions about their retirement savings.
Services
Pension Potential offers personalized financial guidance and advice to help individuals understand and maximize their retirement savings. The services include:
- Guidance: This service helps individuals understand their retirement options without making specific recommendations. It includes tools such as online retirement and lifestyle calculators and an annuity search solution to select the best deals.
- Advice: This regulated financial advice service involves a Chartered Financial Planning team reviewing an individual’s retirement plans and pension savings. The team provides personalized recommendations based on the individual's lifestyle and expected lifespan. It also includes a video call with a financial adviser.
Awards and recognitions
- In February 2024, Pension Potential received the Boring Money Paul Bradshaw Innovation Award.
- In March 2024, the company was shortlisted for the Retirement Innovation of the Year Award in the Professional Pensions UK Pension Awards.
References
- ↑ "Punter Southall launches digital retirement planning solution for employers". www.professionalpensions.com. 2 May 2024. Retrieved 29 May 2024.