Nicholas Crown

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Nicholas Crown
Nicholas Crown.JPG
Nicholas DiNorscio

(1985-09-30) September 30, 1985 (age 38)
Livingston, NJ
CitizenshipUnited States
Alma materCornell University
  • Search & Care (New York, NY)
  • Alpha Delta Phi at Cornell
  • New York Athletic Club
  • Larry DiNorscio (father)
  • Deborah McCoy (mother)
RelativesMichael DiNorscio (Brother)

Nicholas Crown (Born Nicholas DiNorscio, 30 September 1985), is an American entrepreneur and digital creator.[1]

He is best known for his Rich vs. Really Rich social media series that is available for streaming on TikTok, YouTube, and Instagram.[2] Crown is the founder of Amoeba, a growth platform known for its bespoke organic ranking techniques and ability to assist companies to achieve iterative development.[3]

Crown rose to prominence after reverse-engineering ATS systems, popular hiring technology that screen candidates. He is a proponent of employing AI to improve the candidate experience for job seekers and HR's capacity to find the best applicants.

Early life and education

Crown was born on 30 September 1985 in Livingston, NJ. He spent his early life in Mendham, NJ, and later Morristown, NJ, and the Upper East Side of New York City. Crown’s parents separated when he was 7 years old and eventually took up music - playing guitar. Crown also developed an interest in delta blues music and performed in multiple student-run concerts as a child.

Crown graduated high school from Seton Hall Preparatory School. He then enrolled in Cornell University, where he pursued a major in Applied Economics and Management and graduated cum laude in 2008.


Crown began his career at the New York Mercantile Exchange in 2005 as a pit clerk in the crude oil trading ring, where he studied under famed oil trader Mark Fisher. Subsequently, as an analyst, he joined Barclays Capital's repo trading desk in London, later shifting to New York to join the fast-growing basis trading desk.[4]

In 2011, he was hired to start a greenfield basis trading desk at UBS in Stamford, Connecticut, and later in New York. Crown developed a co-located, fiber optic spread trading business from the ground up using UBS's in-house development team and a strategic collaboration with an antiquated trading platform. He attracted big-name hedge funds like Millennium and Citadel to the platform, and he was quickly managing trades worth billions of dollars. In 2013, he left Wall Street to travel and start his first company, a crude version of what is now Resume Atelier.

In 2015 Crown left the finance industry and formed a blues-rock group, The Cold Water Electric, touring Louisiana in Texas, winning best new band in 2016. In 2021, he established Amoeba, a digital growth agency that is known to help people gain market traction.

Currently Crown is creating content on TikTok and Instagram well known for the "Rich vs Really Rich" series depicting the difference between social classes and stresses using compassion for effective communication.

In 2022 he partnered for social media campaigns with FinTech startup and savings giant, Honey, which was acquired by PayPal for $4B in 2019.

Personal life

Crown is an avid traveler and has lived in a number of the world’s major cities including Madrid, London, Buenos Aires, Krakow, Istanbul, and Mexico City. Crown is fluent in English and Spanish.

In the media



  1. "Nicholas Crown Height, Weight, Net Worth, Age, Birthday, Wikipedia, Who, Nationality, Biography | TG Time". TG Time | (in Türkçe). 14 December 2021. Retrieved 26 January 2022.
  2. "How Rich Is Nicholas Crown TikTok? Net Worth 2021 In Numbers - Wiki". Retrieved 26 January 2022.
  3. "How Rich Is Nicholas Crown TikTok? Net Worth 2021 In Numbers". Bigworldfree4u. 14 December 2021. Retrieved 26 January 2022.
  4. Guragain, Suraksha. "Nicholas Crown From TikTok: Wiki, Net Worth, Family, Personal Life, Age". Celebrityshine. Retrieved 26 January 2022.

External links