Michael Costin
Michael Costin | |
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| Born | Brisbane, Australia |
| Nationality | Australian |
| Citizenship | Australia |
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| Website | michaelcostin |
Michael Costin is an Australian digital marketer,[1] entrepreneur, and podcast host. He is the founder of Local Digital,[2] a Sydney-based marketing agency, and co-host of The SEO Show podcast. With over 15 years of experience, Costin has established himself as a specialist in search engine optimization (SEO), conversion rate optimization (CRO), and Google AdWords campaigns.
Career
Costin began his career in digital marketing in 2009, focusing on SEO, CRO, and paid media strategies. He holds several industry certifications, including the Google Analytics Individual Qualification, Google AdWords Advertising Fundamentals, and the Conversion Optimization certification from ConversionXL.
In 2015, Costin founded Local Digital,[3] a boutique marketing agency based in Sydney, which provides digital marketing solutions to Australian small and medium-sized businesses (SMBs) and enterprise clients. The agency has worked with major brands including UNICEF, Colgate, Chemmart, Konica Minolta, Netgear, and ActronAir. Local Digital is known for delivering effective digital marketing strategies aimed at improving return on investment (ROI) and generating leads.
Before founding Local Digital, Costin held several roles in digital marketing, including that of an SEO and CRO consultant and executive at APD, where he led conversion rate optimization and SEO efforts for high-profile clients. He also worked as the online marketing and business development manager at Acorn Rentals, focusing on enhancing the company’s online presence.
Costin is the co-host of The SEO Show podcast, where he discusses SEO trends and digital marketing insights with his co-host, Arthur Fabik. He has also co-developed Natch, an SEO software tool that leverages Google’s Natural Language API for content optimization and GPT-3 for copy rewriting, designed for SEO agencies to monitor client websites.
Personal life
Costin is based on the Gold Coast and divides his time between there and Sydney.
References
- ↑ "Top Digital Marketers to Watch in 2020". Daily Cup of Tech. 8 February 2020. Retrieved 23 September 2024.
- ↑ "Michael Costin - Co-Founder at Local Digital Agency - Wiza". wiza.co. Retrieved 23 September 2024.
- ↑ "Local Digital feels confident to scale agency with Kinsta managing its backend". Kinsta®. Retrieved 23 September 2024.