Man of Many

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Man of Many
IndustryOnline media
Founded2012; 10 years ago (2012)
Founder
  • Scott Purcell
  • Frank Arthur
HeadquartersDARLINGHURST, NSW
Key people
  • (2020–present) Nick Hall
  • (2015–2019) Joe Cutcliffe
Websitemanofmany.com

Man of Many is an independent Australian digital lifestyle publication targeted at men that covers style, grooming, watches, luxury, cars, politics, fitness, and other cultural content. It was founded in 2012 and now spans across mobile apps, social media platforms, and the website manofmany.com.[1] As of 2020, Man of Many is Australia’s largest online men’s lifestyle publication.[2]

History

Man of Many was founded in December 2012 by owners Scott Purcell and Frank Arthur as a men’s lifestyle blog. The website grew quickly and in 2014, was awarded Best Tech/Design/Media Blog at the Pedestrian.tv Blogster Awards. In 2015, Joe Cutcliffe was hired as digital editor before leaving the company in 2019.[3]

The publication announced a rebrand in 2018 and launched a new website designed by Sydney creative agency Canvas Group. In March 2020, former Octomedia journalist Nick Hall joined the online lifestyle publication as digital editor.

In 2020, Man of Many launched an original content production and premium advertising offering. It has partnered with several brands such as Ford, Nike, Land Rover, Samsung, IKEA, American Express, Toyota, Johnnie Walker, Samsung, BOSE, Van Huesen, Netflix, Wild Turkey, and others.[4][5]

In November 2020, it was awarded Website of the Year at the 2020 Mumbrella Publish Awards.[6][7][8][9][10][11][12][13][14]

Readership

The online lifestyle publication’s readership has grown rapidly since its inception. As of January 2021, it has over 300,000 followers across all social media platforms with over 6.6 Million monthly readers. It is accessible via third-party publisher platforms such as Apple News, Google News, Flipboard, Weibo & Feedly. As of January 2021, Man of Many is the largest men’s digital publication as audited by Nielsen DCR.[15][16][17]

Editors

  • (2020–present) Nick Hall
  • (2015–2019) Joe Cutcliffe

Content

The online publication’s content features technology, art, fashion, automotive, fitness, design, culture and entertainment, though regular articles that address sex, travel, sports and food are also featured.[18][19] It has a distinctly masculine aesthetic and is targeted at 25-44-year-old males. It has a strong emphasis on metropolitan lifestyle stories, short-form industry analysis, men’s mental health issues, sustainability, and community initiatives. In 2020, AdNews described Man of Many as “a leading men’s lifestyle site in Australia”.[20][21][22][23]

Major domains covered by Man of Many:

  • Tech
  • Fashion
  • Rides
  • Lifestyle
  • Entertainment
  • Living
  • Outdoors

Awards and recognition

  • WINNER - Website of the Year | Mumbrella Publish Awards, 2020
  • Finalist - Consumer Publication of the Year | Mumbrella Publish Awards, 2017, 2019 & 2020
  • Finalist - Digital Magazine Brand of the Year | Ad News Australian Magazine Awards, 2019
  • Finalist ‑ Excellence in Small Business | City of Sydney NSW Business Chambers Awards, 2017[24][25]
  • Finalist ‑ Australia's Top 50 Influencer Awards, Presented by Mydeal & nova, 2017
  • Winner ‑ Best Tech/Design/Media Blog ‑ Pedestrian.tv Blogster Award, 2014

In the media

           

References

  1. "Smaller websites and independent media worried they may lose out from media bargaining code". ABC Radio. 20 January 2021. Retrieved 16 February 2021.
  2. Dawson, Abigail (7 August 2019). "Publish Awards shortlist revealed as Medium Rare Content leads the charge with 19 shortlisted entries". Mumbrella. Retrieved 16 February 2021.
  3. "Business fundamentals of a successful website: Man of Many". HUSSKIE. 13 July 2017. Retrieved 16 February 2021.
  4. Francis, Damian (30 August 2017). "Publish Awards finalists revealed: Pacific Magazines, Medium Rare, Momentum Media lead the pack". Mumbrella. Retrieved 16 February 2021.
  5. Dawson, Abigail (16 March 2017). "How Ridiculous channel tops Australia's Top 50 Influencer Awards". Mumbrella. Retrieved 16 February 2021.
  6. Thorn, Adam (21 December 2017). "Men's mags are dying, but what they do matters". Mumbrella. Retrieved 16 February 2021.
  7. "Finalists announced for the Australian Magazine Awards - AdNews". www.adnews.com.au. Retrieved 16 February 2021.
  8. Canning, Simon (31 January 2017). "New rules on ad transparency are welcome but woolly". Mumbrella. Retrieved 16 February 2021.
  9. "Explainer - The arguments against the news media bargaining code and what happens next - AdNews". www.adnews.com.au. Retrieved 16 February 2021.
  10. Blackiston, Hannah (15 September 2020). "Digital publishers unite with fears ACCC code may 'disadvantage the rich variety of new media voices'". Mumbrella. Retrieved 16 February 2021.
  11. "Man of Many". Mumbrella. Retrieved 16 February 2021.
  12. Blackiston, Hannah (14 August 2020). "Man of Many appoints Tim Fernandes as sales and partnerships manager". Mumbrella.
  13. Wallbank, Paul (19 September 2018). "Lifestyle site Man of Many launches new branding and website". Mumbrella. Retrieved 16 February 2021.
  14. Team, Mumbrella (16 September 2020). "Mumbrella Publish Awards shortlist announced - Medium Rare scoops 16 nominations". Mumbrella. Retrieved 16 February 2021.
  15. "mumbrella". Retrieved 16 February 2021.
  16. Wilkinson, Zoe (11 April 2019). "Man of Many appoints Jack Castles as sales and partnerships manager". Mumbrella. Retrieved 16 February 2021.
  17. Wells, Darren (5 November 2020). "Pedestrian.TV awarded Brand of the Year at Mumbrella Publish Awards". Mumbrella. Retrieved 16 February 2021.
  18. "Lenovo Turns Aussie Tech Review Into A Death Metal Song". B&T. 20 January 2021. Retrieved 16 February 2021.
  19. "Lenovo turns gaming laptop reviews into heavy metal music videos". afaqs!. Retrieved 16 February 2021.
  20. "Australian Magazine Awards winners 2019 - AdNews". www.adnews.com.au. Retrieved 16 February 2021.
  21. "Australian Magazine Awards winners 2019 - AdNews". www.adnews.com.au. Retrieved 16 February 2021.
  22. "Finalists announced for the Australian Magazine Awards - AdNews". www.adnews.com.au. Retrieved 16 February 2021.
  23. "Explainer - The arguments against the news media bargaining code and what happens next - AdNews". www.adnews.com.au. Retrieved 16 February 2021.
  24. Cain, Alexandra (12 May 2016). "The bloggers making the big bucks". The Sydney Morning Herald. Retrieved 16 February 2021.
  25. Visentin, Zoe Samios, Lisa (26 January 2021). "Google backflips on news product launch amid political battle". The Sydney Morning Herald. Retrieved 16 February 2021.

External links