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IndustryApparel and Fashion
Founded2016; 7 years ago (2016)
FounderCindi Busenhart[1]
Santa Cruz
Key people
  • Rob Roskopp
  • Nico Peruzzi
  • Jason Acuna
  • Keith Meek
  • Gigli Locatelli
ProductsSock Brand

MERGE4 is an American sock brand that manufactures graphic and sustainable socks.[2] It was founded in 2016 by Cindi Busenhart as a certified B corporation with the idea to promote and empower the art culture by collaborating with artists, athletes and musicians. MERGE4 partners with non-profit organizations in order to bring a positive change in society.[3] The company has its headquarters in Santa Cruz, California.[4][5]

MERGE4 is best known for its variety of socks made of quality material that are created in collaboration with a number of artists and nonprofit organizations.[6] The highlighting feature of MERGE4 socks is that their ‘CULT-WEAVE’ works to cushion the ‘arch’ area of the foot.[7] MERGE4 has built a diverse family of brand ambassadors that support the same cause as the company.[8]

MERGE4 has collaborated with several artists like the rock bands KISS, Sublime and Foo Fighters, photographers Dave Nelson and MOFO, best in class athletes like Steve Caballero and Greg Minnaar and creative artists.[9][10]


MERGE4 was founded by Cindi Busenhart with the aim to facilitate a more sustainable, inclusive and ethical future by incorporating art into real life.[11] The company started its journey by introducing itself as a state of the art sock company that manufacturers artistic socks. MERGE4 has gained a lot of recognition especially in the sports and artistic domain. MERGE4 has developed into one of the most exciting action sports sock brands by leveraging the involvement of a number of ambassadors to endorse the brand by offering their expertise and artistic skills.

In March 2019, social-media and technology expert Guy Kawasaki joined the company as chief evangelist (brand promoter).[12][13]

The collaboration team of MERGE4 includes Steve Caballero, Wee Man, Mofo, Dave Nelson, Ed Colver, Dirk Vermin, Bad Otis Link, Scott Greathouse, Greg Minnaar, Taylor Reinhold, Natas Kaupas, Koa Rothman, Jimbo Phillips, Richard Kirby, Josh Rodriguez, Jay Moriarity Foundation and several other influential artistic people.[14][15]

The board of directors of MERGE4 include Rob Roskopp, Nico Peruzzi and Jason Acuna who are responsible for driving a global movement of people using business as a working force for good.[16][17]


MERGE4 has made a number of collaborations and successfully initiated the aim of bringing original works of art to life on socks. MERGE4 has released a number of collaborative projects with several musicians, artists and athletes incorporating trendy and aesthetic designs that gained popularity all over the world.[18][19]



MERGE4 is an avid believer of giving back to the society by contributing to several non-profit organizations like Stanford’s Lucile Packard Children’s Hospital, San Diego Zoo and others. MERGE4 has contributed for a diverse range of programs that work for noble causes having the aim to make this world a better place, like the ones working to save the endangered animals or having pediatric transplant programs.[22]

In the media



  1. "Skaters, Rockers and Socks: Cindi Busenhart of MERGE4". Santa Cruz Works. Retrieved 22 September 2020.
  2. "MERGE 4". Adventure Magazine. Retrieved 22 September 2020.
  3. "Skaters, Rockers and Socks: Cindi Busenhart of MERGE4". Santa Cruz Works. Retrieved 22 September 2020.
  4. "Women of Influence Cindi Ferreira Busenhart". Retrieved 22 September 2020.
  5. "Tony Hawk's™ Pro Skater™ 1 + 2 - Tony Hawk's™ Pro Skater™ 1 + 2 - Deluxe Edition". Epic Games Store. Retrieved 22 September 2020.
  6. "KISS Partners With MERGE4 For New Sock Collection". BLABBERMOUTH.NET. 15 June 2020. Retrieved 22 September 2020.
  7. "Follow the money: See where $380B in Paycheck Protection Program money went". Retrieved 22 September 2020.
  8. "Post". The Sock Review. Retrieved 22 September 2020.
  9. "Interview: Rob Roskopp". BIKE Magazine. 23 October 2015. Retrieved 22 September 2020.
  10. Zoo, Shop San Diego. "End Extinction Platypus Socks". Shop San Diego Zoo. Retrieved 22 September 2020.
  11. "Merge4 Enviroment". Retrieved 22 September 2020.
  12. "Guy Kawasaki Joins MERGE4 as Official Brand Ambassador". News Break. Retrieved 22 September 2020.
  13. "MERGE 4". Adventure Magazine. Retrieved 22 September 2020.
  14. "2020 NEXTies Artist of the Year: Taylor Reinhold". Event Santa Cruz. 28 February 2020. Retrieved 22 September 2020.
  15. "Mofo's 60th Birthday Bash Photos".
  16. "Merge4 Mfg, Inc | Certified B Corporation". Retrieved 22 September 2020.
  17. Src=", <img; says, #038;r=g" width="56" height="56" alt="Avatar" class="avatar avatar-56wp-user-avatar wp-user-avatar-56 alignnone photo avatar-default" /> Lorri Kershner (10 August 2020). "Featured Artist: Taylor Reinhold". All Things Ampersand: The Ampersand Blog. Retrieved 22 September 2020. {{cite web}}: |first2= has generic name (help)CS1 maint: multiple names: authors list (link)
  18. "Merge4 - Action Series: WeeMan". Jackass Wiki. Retrieved 22 September 2020.
  19. "Step Into Pizzanista With Merge4 Socks". Retrieved 22 September 2020.
  20. "2016 ICON Award – Mörizen "Mofo" Föche". Skateboarding Hall of Fame. Retrieved 22 September 2020.
  21. "Introducing the new Amazing Merge4 Socks featuring Children's Art - Lucile Packard Children Hospital Series". Webnewswire. 13 September 2018. Retrieved 22 September 2020.

External links