Lance Tyson

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Lance Tyson
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Born (1969-11-26) November 26, 1969 (age 54)
Norristown, PA, USA
CitizenshipUnited States
EducationDegree in History
Alma materPenn State University
  • Businessman
  • Author
  • Sales trainer
Known forPresident and CEO of Tyson Group
Notable work
Selling is an Away Game (Book)
Spouse(s)Lisa Marino

Lance Tyson (born November 26, 1969) is an American businessman, author, sales trainer, and President & CEO of Tyson Group, which provides sales training and coaching for world-renown brands like the New York Yankees, Dallas Cowboys, and Turner Construction.[1] Tyson is known for his sales presentations and unique methodology, demonstrated in his first book, “Selling is an Away Game”[2] (published in 2018).[3]

Early Life

Lance Tyson was born in Norristown, Pennsylvania and attended Pottsgrove High School, from which he graduated in 1988. Tyson went on to study at Penn State University and Thomas Edison State College in New Jersey, where he received a degree in History.

Tyson has spent a lifetime in sales. He's worked as a restaurant waiter, owned a not-so-successful import-export business, delivered newspapers, set sales appointments to supply medical materials to colleges and laboratories, and sold everything from vacuums to radio advertisements early in his career.[4] Since the age of twenty-five, Tyson has been onstage at least twice a week, delivering sales presentations to crowds of 10 to 10,000.[3]


In January of 1995, he joined Dale Carnegie, a leader in professional training programs, where he moved his way up the ranks and eventually acquired franchise ownership of the Cleveland, Columbus, and Cincinnati, Ohio marketplaces, in addition to that of Indianapolis, Indiana.[3] Under his leadership, Tyson built the largest and most successful Dale Carnegie sales operation in the western hemisphere.[5]

During his stint with Dale Carnegie, Tyson got his foot in the door with sales coaching for professional sports teams when he offered his services to the Philadelphia Eagles in exchange for game tickets. That small move was about to pay off in a big way. In 2010, Tyson divested his shares of the Carnegie franchises and launched his own sales training and lead generation company, PRSPX.[3] Then, when he relocated his office to Dublin, Ohio, Tyson learned his contact at the Eagles had become part of the executive team for the Cleveland Cavaliers. Before long, the world champion NBA franchise was a client.[6] In time, Tyson transitioned from trainer, to partner, to key business adviser for such clients as Cleveland Cavaliers, Columbus Blue Jackets, and dozens of other professional sports teams.[7]

Later in 2010, when the New York Yankees and Dallas Cowboys formed Legends Hospitality Management, Lance and PRSPX were selected as the training arm of the organization. PRSPX went on to expand training delivery to the Cleveland Browns, Boston Red Sox, San Francisco 49ers, Tampa Bay Lightning, and Miami Dolphins, among others. Additionally, Lance and PRSPX trained the internal sales teams across several other industries, including insurance/benefits, hospitality, and technology.[8]

Tyson Group

With the success of PRSPX, and upon considering what unique skill set he and his team were most successful in delivering to clients, Lance narrowed his focus to specialize in sales training. So in 2018, Lance rebranded his company to Tyson Group.[3] In short order, his coaching, consulting, and sales training company was given the distinction of Honorable Mention as one of SellingPower’s Top 20[9] sales training companies for 2018, 2019, and 2020. In addition, Tyson Group was named to the Watch List by Training Industry as one of the Top 20 Sales Training Companies of 2020[10] and received the Stevie Award® for Sales and Customer Service in 2020.[11] Today, Tyson Group conducts over 100 workshops annually and serves some of the world’s biggest brands, including the Dallas Cowboys, New York Yankees, Turner Construction, Fenway Sports Management, Topgolf, and Madison Square Garden.[1]


As of August 2020, Lance Tyson has written one best selling sales book, with several others in the works.[3]

  • Selling is an Away Game (2018).[12] Advantage Media Group. ISBN 978-1599329000


  1. 1.0 1.1 Dybis, Karen (2018-09-13). "5 ways to coach your sales staff like a winning sports team". Corp! Magazine. Retrieved 2020-08-10.
  3. 3.0 3.1 3.2 3.3 3.4 3.5 "Authority Magazine Winter Online". Retrieved 2020-08-10.
  4. Magazine, Craig Lovelace For Columbus CEO. "Sales trainer Prspx confronts digital disruption of its clients". The Columbus Dispatch. Retrieved 2020-08-10.
  5. "Interview with Lance Tyson, CEO of Tyson Group – Executive Interviews". Retrieved 2020-08-10.
  6. Lovelace, Craig. "Innovation Spotlight: PRSPX". Columbus CEO. Retrieved 2020-08-10.
  7. "Lance Tyson | ALSD". Retrieved 2020-08-10.
  8. July 10; 2017. "Plugged In: Lance Tyson". Retrieved 2020-08-10.{{cite web}}: CS1 maint: numeric names: authors list (link)

External Links

This article "Lance Tyson" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.