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IndustryTechnology, Information and Internet
Founded2006; 18 years ago (2006)
  • Brian Halligan
  • Dharmesh Shah
HeadquartersCambridge, Massachusetts

HubSpot is a USA based customer relationship management (CRM) and inbound marketing software company. The company was founded in 2006 by Brian Halligan and Dharmesh Shah, who had a vision to help businesses attract, engage, and delight customers. Today, HubSpot has become one of the most popular marketing platforms for small and medium-sized businesses, offering a wide range of tools for marketing, sales, and customer service.[1][2]


HubSpot was founded in 2006 in Cambridge, Massachusetts by Brian Halligan and Dharmesh Shah. The two entrepreneurs met at the Massachusetts Institute of Technology (MIT) and shared a passion for helping businesses grow. They noticed that traditional outbound marketing techniques, such as cold calling and direct mail, were becoming less effective and more expensive. They believed that inbound marketing, which focuses on creating valuable content to attract customers, would be the way of the future.[3]

In 2007, HubSpot launched its first product, which was a platform for creating and managing inbound marketing campaigns. The platform included tools for creating blog posts, social media updates, and email newsletters. HubSpot quickly gained popularity among small and medium-sized businesses, and in 2009, the company raised $16 million in funding.[4][5]

Over the years, HubSpot has continued to expand its product offerings. In 2011, the company launched its CRM software, which helps businesses manage their customer interactions and sales processes. In 2018, HubSpot acquired Kemvi, a startup focused on artificial intelligence and machine learning. This acquisition helped HubSpot develop its own machine learning capabilities, which it has since integrated into its software.[6][7]

Product and Service

HubSpot offers a suite of software products for marketing, sales, and customer service. Its marketing software includes tools for creating and managing inbound marketing campaigns, such as blogging, social media, email marketing, and search engine optimization (SEO). The software also includes analytics tools for tracking the success of marketing campaigns and optimizing them for better results.[8]

HubSpot's sales software includes a CRM system, as well as tools for sales automation, lead tracking, and pipeline management. The CRM system provides a centralized location for managing customer information and interactions, while the automation tools help streamline the sales process and improve efficiency.[9]

HubSpot's customer service software includes tools for managing customer inquiries and support requests, as well as for tracking customer feedback and satisfaction. The software also includes a knowledge base and help desk system to provide customers with the information and support they need.


HubSpot was recognized by several notable organizations for its excellence as a workplace. In 2012, the Boston Business Journal included the company in its list of "Best Places to Work". Three years later, The Boston Globe named HubSpot the best large company to work for in Massachusetts. In 2017, CNBC also recognized the company's outstanding work culture by ranking it as the seventh best place to work. Moreover, HubSpot achieved the top spot in Glassdoor's 2020 rankings of the best places to work and was ranked second in the 2022 edition.


  1. "HubSpot: We plan to be like HP, a huge company that lasts 100 years. But in Cambridge". Retrieved 11 April 2023.
  2. "HubSpot adds usability features to Marketing Hub Enterprise | TechTarget". Customer Experience. Retrieved 11 April 2023.
  3. "HubSpot wants to be for small business - Fortune Tech". 3 March 2012. Retrieved 11 April 2023.
  4. Rao, Leena (18 August 2011). "HubSpot Buys Social Media Management Platform And App Directory Oneforty". TechCrunch. Retrieved 11 April 2023.
  5. "Twitter app store Oneforty acquired by HubSpot". VentureBeat. 18 August 2011. Retrieved 11 April 2023.
  6. "HubSpot Marketing Hub vs Salesforce Account Engagement". CRMsearch. 30 March 2023. Retrieved 11 April 2023.
  7. "the-tech-behind-hubspot". Retrieved 11 April 2023.
  8. Blackwell, Gerry (16 January 2008). "HubSpot: The Evolution of Marketing". Small Business Computing. Retrieved 11 April 2023.
  9. "Marketing software company HubSpot raises $12M". VentureBeat. 16 May 2008. Retrieved 11 April 2023.

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