Floris Wulffele
Floris Wulffele | |
|---|---|
 | |
| Born | Floris Bastiaan Wulffele January 2, 1990 Rotterdam |
| Nationality | Dutch |
| Citizenship | Dutch |
| Occupation | Entrepreneur |
| Organization |
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| Known for | Digital Marketing Consultancy |
| Height | 1.72 m (5 ft 8 in) |
| Parents |
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| Relatives | Olivier Wulffele (brother), Tiborg Wulffele (brother), Sebastiaan Brinkman (brother), Sophie Wulffele (sister) |
| Website | outperforming |
Floris Bastiaan Wulffele (born February 1, 1990) is a Dutch entrepreneur and online marketing strategist. He is best known as the founder and CEO of Outperforming, a digital marketing consultancy firm that specializes in data-driven campaigns, conversion optimization, and international SEO. Over the course of his career, Wulffele has won multiple national and international awards in the digital marketing industry and has worked with major agencies and clients across Europe.[1]
Early Life and Education
Floris Wulffele was born in Rotterdam, Netherlands. He studied Small Business and Retail Management at Hogeschool Rotterdam, graduating in 2011. Driven by a passion for digital marketing, he pursued additional education, earning a certification in NIMA eMarketing B from the Nederlands Instituut voor Marketing. His early interest in marketing led him to self-study and develop practical experience by launching his first webshop in 2013.
Career
Wulffele began his professional journey in digital marketing by working at Google as an Agency Account Strategist, where he supported smaller marketing agencies in growing their business using Google Ads. Although the role provided valuable insights into advertising and account strategy, Wulffele sought broader involvement with clients, prompting a shift in his career.
In 2016, he joined Expand Online as an e-commerce consultant. When Expand Online merged with TamTam to form Dept in 2017, Wulffele became part of a fast-growing international digital agency. While at Dept, he worked on high-impact campaigns for clients such as Omoda and Dekbed-Discounter, contributing to multiple award-winning digital strategies. During this time, he gained recognition from the Dutch Search Awards and European Search Awards for excellence in social advertising, PPC, and innovative use of search technologies.
In 2020, Wulffele founded Outperforming, a marketing consultancy built to deliver high-performance, data-informed digital growth strategies. In 2021, Floris was named a top 3 SEO Consultant in the Netherlands by the Dutch Search Awards. Under his leadership, the agency has won international accolades, including recognition at the Global Search Awards 2023 for Best Start-Up Agency and Best In-House Team.
Recognition and Awards
Wulffele has received numerous industry awards and nominations for his contributions to digital marketing, including:
- Nomination – Dutch Search Awards 2017: Best Social Advertising Campaign
- Nomination – European Search Awards 2018: Best Use of Social Media in a Search Campaign
- Winner – Dutch Search Awards 2018: Best Use of Search in Retail
- Winner – Dutch Search Awards 2018: Best Low Budget Campaign
- Winner – European Search Awards 2019: Best Low Budget Campaign
- Nomination – Dutch Search Awards 2019: De Grote Prijs
- Winner – Dutch Search Awards 2019: Best PPC Campaign
- Nomination – Dutch Search Awards 2021: Best SEO Consultant[2]
- Winner – Dutch Search Awards 2021: Best Newcomer
- Winner – European Search Awards 2022: Most Innovative Campaign (SEO)
- Winner – European Search Awards 2022: Best Use of Search - B2C (PPC)
- Winner – European Search Awards 2022: Best Use of Data (SEO)
- Winner – Global Search Awards 2023: Best Start-Up Agency
- Winner – Global Search Awards 2023: Best In-House Team
Personal Life
Floris Wulffele was born and raised in Rotterdam, Netherlands, where he continues to live and work. He speaks Dutch and English fluently, and a little French. He is the son of Robert Wulffele and Josien Brinkman - van Vliet, and has four siblings: Olivier Wulffele, Tiborg Wulffele, Sebastiaan Brinkman, and Sophie Wulffele.
References
- ↑ "Outperforming in het eerste jaar van deelname direct al drie keer genomineerd". ikwordzzper.nl (in Nederlands). 21 May 2025. Retrieved 18 June 2025.
- ↑ Buren, Jessy van (21 December 2021). "IT Synergy wint 'Beste SEO B2B campagne' DSA 2021". IT Synergy (in Nederlands). Retrieved 18 June 2025.