Druk Asia
 | |
| Industry | Travel & Tourism |
|---|---|
| Founded | 2009 |
| Headquarters | Singapore |
| Products |
|
| Website | drukasia |
Druk Asia is a travel business specializing in tailor-made tours to Bhutan]for individuals, couples, and groups. It is one of the leading government-accredited travel agencies aiding travelers with Bhutan travel arrangement with offices in Singapore, Malaysia and Bhutan.[1][2][3]
History
Druk Asia was founded in 2009 by Joni Herison in partnership with a group of experienced veterans in the tourism industry dating back to 1990. Initially, the organization was established in Bhutan, with later offices opening in Singapore and Kuala Lumpur. At her peak prior to the pandemic, the travel business employs a team of 90 guides who are renowned for their expert knowledge and professionalism. Druk Asia is highly rated for their expert guides, who are well-versed in the history, culture, and customs of the region, and for their personalized service.[4]
Airlines representation
Since 2012, Druk Asia (Singapore) has been the Royal Bhutan Airlines (Drukair) official sales representative in Singapore when Drukair inaugurated the Bhutan Singapore flight on 31st August 2012. They lead Drukair's marketing activities in Singapore and the surrounding region, connecting Bhutan to the rest of Asia and the world. The company's affiliation strives to make Bhutan accessible to tourists.[5]
Curated Trips to Bhutan
Druk Asia is recognized for curating Bhutan travel experiences and collaborating with several notable media personalities, including Belinda Lee of Find Me A Singaporean, Carmen Roberts of BBC Fast Track, and ABS-CBN; photographers, including Tom White, Scott A. Woodward, and Lester Ledesma; and artists, including Erwin Lian, Asha Karma, and Rinchen Wangdi.[6]
Additionally, Druk Asia is driven by innovation and creativity. They curate bespoke trips & itineraries for special interest groups to meet and travel with subject experts in Bhutan. Launched in 2018, trips like Neykor, a spiritual immersion in Bhutan lead by Khedrupchen Rinpoche; Sketch Bhutan, where travelers are guided by Bhutanese artist, Rajesh, to sketch in various attractions in Bhutan.[7] Druk Asia is also a champion of MICE events in Bhutan organizing highly engaging mice initiatives for groups from 15 pax and more.[8]
Travel Guide Publishing
Druk Asia also publishes "Bhutan Travelog," the most comprehensive travel guide to Bhutan.This Bhutan travel guide was published during the pandemic and was launched in September 2021.[9]
As a pioneer in the Bhutan tourism business, the company has catered to more than 15,000 passengers from fifty different nations. Since its inception, the largest group the organization has handled consists of 118 people.[10]
Trips for the Soul
In 2022, Druk Asia expands in other luxury destinations by creating Soul Trips (www.SoulTrips.co) - a luxury travel brand catering to the well-travelled and high networth. As the name implies, wellness becomes a major focus of this new brand.[11]
Products & services
Druk Asia provides a variety of packages with set itineraries, with the possibility for customization.
- Cultural
- Festival
- Trekking
- Luxury
- Adventure
- Bespoke
- MICE
Awards and recognitions
In 2012 and 2017, Drukair was recognized as the winner of the Changi Airport Awards for Best Airline Marketing, these were marketing activities championed by Druk Asia.[12][13]
Social Causes
Druk Asia has always believed in giving back to society through community identified causes.
Since 2018, Druk Asia has been the shirt sponsor for Paro FC, the most crowned football club in Bhutan, choosing to contribute to Paro FC’s youth development program. Thru various fundraising, Druk Asia also contributes to helping disadvantaged youths with the Gyalyum Charitable Trust with facilities upgrade and scholarships.
Over the years, Druk Asia also contributes to the growing modern art scene in Bhutan by bringing promising artists to exhibitions in Singapore and directly contributing to their shows in Bhutan.
In the media
References
- ↑ "Bhutan Travelog - Bhutan Travel Guide Book". Bhutan Travelog - Bhutan Travel Guide Book. Retrieved 16 January 2023.
- ↑ Network, The Strait Times/Asia News (14 December 2019). "No worry, no hurry: Discover Bhutan's homestays, astrology readings and social enterprises". nationthailand. Retrieved 16 January 2023.
- ↑ CNN, Lester V. Ledesma. "5 reasons Bhutan is worth the US$250 daily fee". CNN. Retrieved 16 January 2023.
{{cite web}}:|last1=has generic name (help) - ↑ "Bhutan – is it really worth a US$250-a-day tourist tax to visit?". South China Morning Post. 22 February 2020. Retrieved 16 January 2023.
- ↑ Team, Editorial (9 November 2019). "Bhutan now regarded as a winter destination for many to escape to during school holidays | Druk Air, Bhutan's national carrier, launches extra flights in December". LUXURY ASIA, PREMIUM TRAVEL, LIFESTYLE, TECH, WINE & DINE MAGAZINE. Retrieved 16 January 2023.
- ↑ "Druk-Asia-Priority Jan-Mar 2022_preview.pdf" (PDF). drukcdn.blob.core.windows.net. Retrieved 16 January 2023.
- ↑ "Neykor | A Journey of Spiritual Immersion in Bhutan". www.neykor.com. Retrieved 16 January 2023.
- ↑ "MICE Bhutan | Meeting, Conference, Events in Bhutan. Incentive Tour to Bhutan". www.micebhutan.com. Retrieved 16 January 2023.
- ↑ "Optimal Itinerary for 4 Days in Bhutan in November | Punakha, Tiger's Nest". Tripsget Travel Blog. 10 December 2019. Retrieved 16 January 2023.
- ↑ GOH, MELODY L. "Joy division: Bhutan is where you go to find your happiness". The Star. Retrieved 16 January 2023.
- ↑ Limited, Bangkok Post Public Company. "Discover Bhutan, your field guide to happiness". Bangkok Post. Retrieved 16 January 2023.
- ↑ "Be blown away by Bhutan, Lonely Planet's best place to visit in 2020". The New Paper. 25 October 2019. Retrieved 16 January 2023.
- ↑ Nast, Condé (24 October 2018). "How Bhutan Avoids Being Overrun by Tourists". Condé Nast Traveler. Retrieved 16 January 2023.