Digital storytelling is a condensed type of digital media creation that enables ordinary individuals to share elements of their own stories with other people online. Individuals can use a variety of non-physical media to tell a storey or present an idea, including the digital equivalent of film techniques, still images, audio only, and any other forms of non-physical media (material that exists only as electronic files as opposed to actual paintings or photographs on paper, sounds stored on tape or disc, and movies stored on film).
It is only recently that the phrase "digital storytelling" has been used to represent the emerging activity of ordinary people who utilise digital technologies to tell their own "storey." Digital tales are often presented in visually stunning and emotionally engaging ways, and they may be participatory as well as informative.
Digital storytelling can refer to a variety of digital narratives, including web-based stories, interactive stories, hypertexts, and narrative computer games. It can also refer to filmmaking in general, and it has recently been used to describe advertising and promotion efforts by commercial and non-profit organisations.