Cuspera
 | |
| Industry | Software, Artificial Intelligence |
|---|---|
| Founded | 2017 |
| Founder |
|
| Headquarters |
|
| Products | Needs-based Software Selection powered by AI |
| Website | cuspera |
Cuspera is an AI-powered platform that simplifies and accelerates the software buying journey for businesses.[1] Founded in 2017 and headquartered in Santa Clara, California, Cuspera assists businesses in discovering, shortlisting, and selecting software solutions tailored to their specific needs.[2]
Overview
Cuspera was founded in 2017 by industry veterans Subbu Vempati and Krishna Prasad Chitrapura, who have extensive experience and a deep understanding of the software industry.[3] Cuspera is headquartered in Santa Clara, California, with a branch office in Bangalore, India.[4][5]
The platform offers decision-making tools, expert guidance, and quick access to relevant recommendations, streamlining the software selection process for buying teams and ensuring informed investment decisions.[6] By using Cuspera, businesses can increase the reliability of their research while saving time and resources in their software-buying journey. Investors can gain insights into the software market trends and opportunities. Currently, Cuspera offers this capability for those seeking solutions in the SalesTech and MarTech spaces.[7]
Cuspera's AI engine is the backbone of the Cuspera platform, drawing insights from a vast array of information sources to make the software buying journey more manageable and reliable.[8] It leverages expert opinions, case studies, reviews, testimonials, community discussions, analyst reports, and private data shared by vendors to ensure the most informed decisions.[9]
Cuspera's database includes over 20,000 marketing and sales-related software products from over 14,000 vendors. These solutions cover a wide range of needs, from CRM and lead generation tools to marketing automation and data analytics software. Cuspera has over 50 million referenceable data points from 1.5 million peers and experts across 40 industry verticals, ensuring that the AI engine can provide tailored recommendations for businesses in any sector.[10]
Cuspera serves over one million business teams worldwide, with significant usage ranging from enterprise to upper mid-market segments. More than 45% of its users are based in the USA.[11]
It has received funding from leading angel investors such as Raul Vejar, Bhupen Shah, and Peter van der Fluit.
Products & services
Cuspera offers a marketplace for software solutions, helping business managers find the appropriate software to address their business challenges.[12] The platform aggregates public and private data, providing personalized recommendations based on insights from peers and experts. Cuspera's AI engine guides the buying team through peer benchmarking and expert opinions, facilitating the discovery, shortlisting, comparison, and selection of solutions.[13]
Wyz™ Advisor
In March 2020, Cuspera launched Wyz™, an AI-based advisor designed to help business managers discover software solutions tailored to their needs and context.
Ryze™ Advisor
In March 2022, Cuspera introduced Ryze™, a widget that sits on vendor websites to shape prospects' buying visions and help them appreciate the solution's unique selling proposition (USP).
Intent and Solution Data (2024)
- Zero-Party Intent Data—Cuspera captures user-volunteered information at the account level and analyzes how the needs evolve over time and the team dynamics.
- This unique data can power hyper-personalized sales outreach and marketing campaigns
- Extensive Solution Intel
- Cuspera has an in-depth analysis of use cases supported by the solutions, where the use cases gained higher CSAT ratings (vertical, segment, geo, etc.) and direct competitors to the solution based on the use cases.
References
- ↑ "Cuspera". www.cbinsights.com. Retrieved 5 June 2024.
- ↑ "Cuspera - Company Profile - Tracxn". tracxn.com. 8 May 2024. Retrieved 5 June 2024.
- ↑ "Subrahmanyam Vempati of Cuspera On How To Use Digital Transformation To Take Your Company To The Next Level". medium.com/. Retrieved 5 June 2024.
- ↑ "About – Cuspera, Inc". Medium. Retrieved 5 June 2024.
- ↑ "The Most Frustrating Things for B2B Buyers". www.linkedin.com. Retrieved 5 June 2024.
- ↑ "CuspEra - Overview, News & Similar companies | ZoomInfo.com". ZoomInfo. Retrieved 5 June 2024.
- ↑ "It's Our Business to Grow Yours". www.zoominfo.com. Retrieved 5 June 2024.
- ↑ "The Martech Show Episode #4: Avoiding Bias and BS in AI and Machine Learning". chiefmartec.com. Retrieved 5 June 2024.
- ↑ "Cuspera Launches Wyz™ an AI Advisor to Help Business Managers Discover Best Software Products for Their Unique Needs". The Week. Retrieved 5 June 2024.
- ↑ "Cuspera – my new Chief Advisor for social media automation and engagement management". thequill.in. 8 February 2020. Retrieved 5 June 2024.
- ↑ "Win More B2B Sales Deals" (PDF). www.lockncharge.com. Retrieved 5 June 2024.
- ↑ "Buyer Enablement". www.gartner.com. Retrieved 5 June 2024.
- ↑ "Cuspera launches AI Advisor for Managers". humancapitalonline.com/. Retrieved 5 June 2024.