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IndustryE-Marketplace, Creator Economy
FoundedMarch 2021
  • Shivam Arora (CEO)
  • Vanshika Batra (COO)
HeadquartersSector 54, Gurgaon
Area served
  • Creator App for Brand Collaboration
  • Brand Web-app for Influencer Marketing
  • Influencer Marketing
  • Talent Management
ParentGrowlance Tech Solutions Private Limited

Cloutflow is a Delhi-based startup that has disrupted the influencer marketing space with its innovative platform.[1] The company has successfully connected brands with social media influencers, enabling them to create authentic and engaging content.[2] With its user-friendly interface, and with robust features, Cloutflow is poised to become a leading player in the influencer marketing industry.[3][4]


Cloutflow, formerly known as Growlance, was founded in 2021 by Vanshika Batra and Shivam Arora, headquartered in Gurgaon, Delhi. Cloutflow was established with the mission of empowering brands to reach their target audience through social media influencers.[5] The company has built a platform that streamlines the entire process of influencer marketing, making it easy and efficient for brands to find, engage, and collaborate with influencers.[6] The company utilizes AI-powered content analysis and cross-channel data to provide a comprehensive solution for managing online content creators' businesses and carrying out influencer marketing campaigns for brands.[7]

Additionally, Cloutflow has launched a SaaS product called CloutX to assist D2C companies that conduct in-house influencer marketing.[8] Companies can use the platform to find Instagram and YouTube creators based on their location, the number of followers they have, their interests, and the type of content they make.[9] CloutX is made so that influencer marketing campaigns can be found, run, and analyzed all in-house.[10] They have partnered with the top 10% of D2C brands in India, including WowSciences, Vega, Dot & Key, Re'equil, and many others. Moreover, Cloutflow has partnered with unicorn companies such as MamaEarth and Villain.[11]

In December 2022, Cloutflow launched an End-to-End Influencer Marketing Platform.


Cloutflow provides a wide range of services that cater to the needs of both brands and influencers.

Brands can use the platform to:

  • Find influencers that align with their brand values and target audience.
  • Create campaigns and manage them from start to finish.
  • Measure the performance of campaigns and track ROI.
  • Manage payments to influencers.

Influencers can use the platform to:

  • Showcase their work and connect with brands.
  • Receive offers from brands and negotiate deals.
  • Get paid for their services through the platform.
  • Access analytics to track the performance of their content.


The Cloutflow platform is designed to be user-friendly and intuitive, making it easy for brands and influencers to use. Some of the key features of the platform include:

  • Influencer search: Brands can search for influencers based on a range of criteria, including location, niche, follower count, engagement rate, and more.
  • Campaign creation: Brands can create campaigns from scratch, specifying the goals, budget, and requirements. They can then send offers to influencers and manage the entire process from the platform.
  • Performance tracking: Brands can track the performance of their campaigns in real-time using metrics such as engagement rate, reach, impressions, and conversions.
  • Payment management: The platform gives brands a safe and easy way to pay influencers for their services, and there are different ways to pay.


In October 2021, Cloutflow secured an undisclosed amount of funding in a seed round led by Aroa Ventures. The money will be used to improve the technology, increase marketing efforts, bring in new talent, and expand the brand to meet market needs.


  1. Agarwal, Amisha (12 May 2022). "[Funding roundup] BharatX, Bytebeam, Fanztar, EasyRewardz, Revoh Innovations raise early-stage capital". Retrieved 3 April 2023.
  2. "cloutflow". YNOS Venture Engine. Retrieved 3 April 2023.
  3. Bhushan, Kul (9 February 2023). "Cloutflow aspires to be Google Ads-equivalent for influencer marketing". Entrackr. Retrieved 3 April 2023.
  4. Startupcity, Team. "Cloutflow intends to be the equivalent of Google Ads for influencer marketing". siliconindia. Retrieved 3 April 2023.
  5. "Disrupting Influencer Marketing Industry". ANI News. Retrieved 3 April 2023.
  6. "kraftt-co". Retrieved 3 April 2023.
  7. "Funding Rundown: Ather Energy raises $128 mn; Vivriti Capital bags $30 mn from TVS Capital; Tiger Global invests $10 mn in ApnaKlub & BLinC Invest marks final close of Fund-II at Rs 100 cr". 12 May 2022. Retrieved 3 April 2023.
  8. "Disrupting Influencer Marketing Industry". Dailyhunt. Retrieved 3 April 2023.
  9. "Business Wire India - New Delhi Times - India Only International Newspaper". New Delhi Times. 13 November 2017. Retrieved 3 April 2023.
  10. "Cloutflow Company Profile: Valuation & Investors | PitchBook". Retrieved 3 April 2023.
  11. "Welcome To IANS - India's Largest Independent News Service". Retrieved 3 April 2023.

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