Yell Advertising Group

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Yell Advertising Group
IndustryPublic Relations and Communications Services
Founded2009; 17 years ago (2009)
FounderDissara Udomdej
Websiteyellbkk.com

Yell Advertising Group is a full-service advertising and digital creative company based in Bangkok, Thailand.[1][2][3][4][5] The company has a presence in multiple locations, including an arm in Singapore and an alliance in Shanghai, China.[6][7]

History

YELL is a thai agency that was founded in 2009 by four people in a small rented office space after sharing a bowl of MaMa instant noodles.[8][9] The name "Yell" was inspired by the yellow packaging of the noodles.[10][11][12][13] Over the years, YELL has grown from four founders to a team of 120 and has become one of the hottest agencies in Thailand, as recognized by Campaign Brief Asia.[14][15][16] YELL continues to compete with world-class network agencies and has acquired many top Thai brands. Additionally, YELL has established several affiliates, including YELL International (based in Singapore), Y Generator (a PR and influencer company), and KOHLIFE (a tech company).[17][18][19][20][21]

In September, Yell expanded its international reach by forming a partnership with creative firm Sounds Shanghai in China and started to market in China and ASEAN.[22][23][24] Yell has worked with various clients, including global advertisers such as CPF, Chang Beer, SCBx, iQIYI, Line, Lazada, Mitsubishi Electric, JCB, Chevron, eBay, and many more.[25][26]

Services

Yell Advertising Group provides a wide range of advertising services designed to help businesses build their brand and reach their target audience effectively.[27][28][29] The company's services include Brand Development, Market Research, Graphic Design, Website Development, Video Production, Media Planning, and Buying.[30][31]

Awards

Yell Advertising Group campaign Search "N" Ambush received a Bronze award in the New York Festival Advertising Awards 2021.[32][33][34][35] A Big Idea That Struck campaign was also recognized with a Bronze award at Spikes Asia 2022.[36][37][38] Additionally, The Birds and The Bees 2.0 received a Silver award at the Adman Awards 2021.[39][40][41][42] The company won two gold and two silver trophies at China’s ECI Awards, Shanghai International Advertising Festival, and ROI Awards.[43][44][45][46][47][48]

References

  1. ↑ "The Digital Mindset for Creative Work | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  2. ↑ "Creativity Squared: Using Creativity as a Final Touch with Chalermpol Bowonruttananpran | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  3. ↑ Fizer, India (23 September 2022). "Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences - Interviews". www.adforum.com. Retrieved 28 February 2023.
  4. ↑ Fizer, India (15 August 2022). "Unplug, Rest and Reset: Innovative Travel - Insights". www.adforum.com. Retrieved 28 February 2023.
  5. ↑ "Yell Advertising- a fast emerging advertising agency in Thailand". Thaiger. 26 April 2022. Retrieved 28 February 2023.
  6. ↑ "From Instant Noodles to International Fame, Meet the Thai Agency Tackling Taboos and Taking on Big Tech | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  7. ↑ "How Just 15 Street Food Carts in Bangkok Gained 11 Million Impressions For iQIYI and Yell | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  8. ↑ "Strategy 101: Teeing It up for Creatives to Hit It Out of the Park | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  9. ↑ "Planning for the Best: Being Eager to Learn Attitude with Kwunchai Pansuk | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  10. ↑ "Condom Brand ONETOUCH's 'Amulet of Protection' Wards off Bad Omens on Halloween Night | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  11. ↑ Fizer, India (25 January 2023). "Yell Bangkok believes in quality over quantity when looking for new growth opportunities - Interviews". www.adforum.com. Retrieved 28 February 2023.
  12. ↑ "Yell BKK launches ONETOUCH's special edition package warding off bad omens on Halloween". Campaign Brief Asia. 22 December 2022. Retrieved 28 February 2023.
  13. ↑ "LIA 2022 announces Digital and Social Media & Influencers + Transformative Business Impact and Creative Use of Data juries". Campaign Brief Asia. 13 June 2022. Retrieved 28 February 2023.
  14. ↑ "From the Ground Up: Building Thailand's First Network Agency | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  15. ↑ "YELL BKK's Virtual Meeting is a Show Like No Other | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  16. ↑ "Inside the Jury Zoom 2021: The Immortal Awards' 5 Finalists Representing Asia Pacific | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  17. ↑ "Inside Yell Advertising's New 'Co-Happy Space' That's Beating Burnout and Fostering Collaboration | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  18. ↑ "Meet the LIA 2022 Creative LIAisons mentees and coaches from Asia". Campaign Brief Asia. 30 August 2022. Retrieved 28 February 2023.
  19. ↑ "Yell Bangkok's CCO and Founder Dissara Udomdej to join LIA's Digital Jury". Campaign Brief Asia. 6 June 2022. Retrieved 28 February 2023.
  20. ↑ magazine, adobo (17 September 2021). "Digital: Yell Advertising on the Metaverse, and how it plays in today's business industry". adobo Magazine Online. Retrieved 28 February 2023.
  21. ↑ "How a non-physical world is starting to become a huge part in today's business industry". Campaign Brief Asia. 17 September 2021. Retrieved 28 February 2023.
  22. ↑ "Creativity Worth Shouting About: Yell's Kavin Viasuwan on Mosquitos, the Metaverse, and Thai Talent | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  23. ↑ Lim, Michelle (20 May 2022). "What's behind CP's successful Metaverse campaign?". Thaiger. Retrieved 28 February 2023.
  24. ↑ "How Zoflora cleaned up its competition". Marketing-Interactive. Retrieved 28 February 2023.
  25. ↑ "From Metaverse to MetaWORTH | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  26. ↑ "Collaboration and Thai Humour With Yell Advertising's Creative Group Head Duo | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  27. ↑ "Kanokkan Rinnachit: "True Success Is Achieved Through Collaboration" | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  28. ↑ "Advertising in the Metaverse | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  29. ↑ "Yell, 싱가포르 BACON 및 상하이 SOUNDS와 협력 계약 체결". 매드타임스(MADTimes) (in 한국어). 10 September 2022. Retrieved 28 February 2023.
  30. ↑ "YELL's Dissara Udomdej Joins The Immortal Awards Jury | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  31. ↑ "Food Brand CP Heads to the Metaverse with Spicy Bologna MewTaverse Party | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  32. ↑ "Embracing E-commerce and Busting Sex Myths: How Yell Advertising Became the Masters of Thai Brand Breakthroughs | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  33. ↑ "How Yell Advertising Doubled Users for CP FreshMart with a Search 'N' Ambush Strategy | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  34. ↑ magazine, adobo (25 January 2023). "Love Andaman reveals how a campaign turned tourism's off-season into a booming time". adobo Magazine Online. Retrieved 28 February 2023.
  35. ↑ "Figure out how "Love Andaman" gains 1,160,000 USD sales during the low seasons. - Yell Bangkok - Adforum.com". www.adforum.com. Retrieved 28 February 2023.
  36. ↑ "Best beauty & health ads - AdForum Top 5 Ads. Aug 31, 2022". www.adforum.com. Retrieved 28 February 2023.
  37. ↑ "Yell Bangkok uses music to make the hits that touch ASEAN consumer's heart". Campaign Brief Asia. 8 April 2022. Retrieved 28 February 2023.
  38. ↑ magazine, adobo (26 November 2021). "Insight: Why ASEAN countries love music campaigns so much, according to Yell Advertising". adobo Magazine Online. Retrieved 28 February 2023.
  39. ↑ "Bossing It: Peeradon Gabriel on the Power of Positivity | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  40. ↑ "ONETOUCH partners with Yell Advertising Bangkok to teach sex education to Thais correctly". Campaign Brief Asia. 14 September 2021. Retrieved 28 February 2023.
  41. ↑ "Lazada x Giordano transform the ordinary ads seizing Gold from Asia eCommerce Award". Campaign Brief Asia. 19 April 2022. Retrieved 28 February 2023.
  42. ↑ "A gecko's bite launches Weber Superglue Man on the Thailand market via new YELL BKK campaign". Campaign Brief Asia. 5 April 2022. Retrieved 28 February 2023.
  43. ↑ "Discover the Secrets to Love Andaman's Successful Off-Season Campaign | LBBOnline". www.lbbonline.com. Retrieved 28 February 2023.
  44. ↑ "Yell Bkk signs a collaboration agreement with BACON Singapore and SOUNDS Shanghai". Campaign Brief Asia. 9 September 2022. Retrieved 28 February 2023.
  45. ↑ ""Yell" 正式与新加坡 BACON 连同上海 SOUNDS 签署独家的跨国合伙协议，成为泰国首个晋升国际广告集团的本土公司。 @广告门". www.adquan.com. Retrieved 28 February 2023.
  46. ↑ "Dissara Udomdej | AdForum Talent". www.adforum.com. Retrieved 28 February 2023.
  47. ↑ Mason, Carol (20 April 2022). "Storydoing, not just storytelling - Bangkok's Yell Advertising - Interviews". www.adforum.com. Retrieved 28 February 2023.
  48. ↑ "Yell Advertising: How to launch a successful Mataverse marketing campaign with fandom". Campaign Brief Asia. 20 April 2022. Retrieved 28 February 2023.

External links

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