Uwern Jong

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Uwern Jong
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NationalityBritisher
CitizenshipUnited Kingdom
Occupation
  • Entrepreneur
  • Journalist
  • Editor
Known forGlobal diversity, equality and inclusion advocate; founder of travel media company; inclusive tourism campaigner

Uwern Jong is a British Asian entrepreneur, journalist, editor and inclusive-tourism advocate[1][2].

Jong co-founded OutThere (magazine) in 2010.[3]

Jong is also founder of Southeast Asia’s first LGBTQ+ travel symposium for the Tourism Authority of Thailand[4] and developed Thailand's “Go Thai Be Free” LGBT travel|LGBTQ travel campaign, as part as the government’s strategy to attract more diverse tourists to the country.

Jong is credited as an Editor who has been a "material player in the advancement of LGBTQ+ rights.”[5]

Early life

Jong was born in Portsmouth, United Kingdom.

He attended the University of Warwick and completed his MA at London Metropolitan University|The University of North London.

Career

Marketing and communications

Jong was one of the original founders of integrated marketing and communications agency, Intelligent Marketing[6] where he created early digital marketing projects for both the government and private sector with a focus on accessibility (including the first website for the then Office of the Deputy Prime Minister[7]) and contributed to the first-draft regulation of online-gaming and its marketing codes.[8] There he pioneered marketing campaigns targeting the LGBT|LGBTQ+ market[9].

He was Managing Director of LGBTQ+ marketing agency Boutique Marketing where he helped launched Emerald Life, the UK's first LGBTQ+ insurance specialist[10] and campaigned for greater LGBTQ+ diversity and inclusion in the workplace as marketing lead on the UK LGBTQ+ job-seekers event, the Diversity Careers Show.[11][12]

Travel and tourism

In 2010, Jong co-founded inclusive publisher, OutThere Publishing Ltd and became Editor-in-Chief of OutThere (magazine), a "leading luxury and experiential travel magazine for gay men."[13] He also developed and leads Go Thai Be Free, The Tourism Authority of Thailand's LGBTQ+ outreach programme.[14]

Jong is a spokesperson for LGBTQ+ travel, campaigns for inclusive tourism for the LGBTQ+ community[15][16] and is board-member of the International LGBTQ+ Travel Association[17][18], the travel trade association for LGBTQ+ tourism.

In 2018, Jong created Southeast Asia's first LGBT+ Travel Symposium event to educate travel brands to embrace diversity and be more welcoming of LGBTQ+ audiences. The event is annual and also runs in South Africa; and Sweden where Jong co-founded LGBT+ destination marketing organisation Stockholm LGBT.

Jong is an inclusive tourism advocate, promoting more diverse marketing and better recruitment and representation in the travel industry.[19][20]

Personal life

Jong is openly gay. He is trustee of the charity Sport Allies[21] that works to combat homophobia in sport.

Awards and recognitions

Jong is the recipient of a number of industry awards, including:

  • Campaign (magazine)|Campaign Magazine's "Campaign Publishing Awards" for Editorial Leader of the Year – Consumer Publishing, 2020[22]
  • GNETWORK360 Masterclass Award for Excellence in Journalism 2020 that recognises the contribution of international journalists for their work in promoting Argentina as an inclusive destination for travellers.[23]
  • The United States Travel and Tourism Administration's IPW Award 2017 that recognises travel journalists who have made a significant contribution to the promotion of the United States of America as a travel destination, worldwide.[24]

Jong also led the magazine to win:

  • The Professional Publishers Association|Professional Publisher's Association "Independent Publisher's Award" (the magazine Oscars[25]) 2020 for Diversity Initiative of the Year alongside Vogue (magazine)[26].
  • The Travel Media Awards for Consumer Publication of the Year – Online 2018.

Jong is also a notable content creator in the LGBTQ+ travel space:

  • Everyqueer Magazine's LGBTQ Influencers that are Changing the Internet.[27]
  • Passion Passport LGBTQ Travellers Changing the Face of the Travel Industry.[28]

References

  1. ↑ "Uwern Jong | Verified: Editor-in-Chief, OutThere magazine | Muck Rack". muckrack.com. Retrieved 2021-01-16.{{cite web}}: CS1 maint: url-status (link)
  2. ↑ "The Luxury Leader Interview | Uwern Jong, Experientialist (Editor)-in-Chief at OutThere magazine". Walpole. Retrieved 2021-06-01.
  3. ↑ Browne-Swinburne, Jess (13 January 2021). "Uwern Jong | Editor-in-Chief | OutThere Magazine, OutThere Publishing". ppa.co.uk. Retrieved 2021-01-17.{{cite web}}: CS1 maint: url-status (link)
  4. ↑ "South East Asia's First International Lgbt+ Tourism Symposium Kicks Off in Under a Month". TravMedia. Retrieved 2021-01-17.
  5. ↑ Bonham, Mark S. (2017). A Path to Diversity, LGBT+ participation in the working world. Bonham & Company. pp. 187–190.
  6. ↑ "Jong shifts role at Intelligent Marketing to grow business". Promotions and Incentives (now CampaignLive). 8 May 2006.{{cite news}}: CS1 maint: url-status (link)
  7. ↑ Croft, Martin (11 August 2005). "Everybody's welcome". Marketing Week. Retrieved 2021-01-16.{{cite web}}: CS1 maint: url-status (link)
  8. ↑ Tiltman, David (18 April 2007). "Live Issue: P&I Briefing - The Gambling Act: What you need to know". www.campaignlive.co.uk. Retrieved 2021-01-16.{{cite web}}: CS1 maint: url-status (link)
  9. ↑ Thornton, James (20 October 2005). "Online: Spin Palace courts the pink pound with shopping offer". www.campaignlive.co.uk. Retrieved 2021-01-16.{{cite web}}: CS1 maint: url-status (link)
  10. ↑ "Emerald Life Brand Launch - together forever - Emerald Life". Retrieved 2021-01-16.
  11. ↑ "Ask the experts: Making the most of your diversity in the job market". the Guardian. 2010-10-14. Retrieved 2021-01-16.
  12. ↑ "Gay and lesbian job seekers want to know if they will achieve their full potential". Daily Express. 18 November 2009.{{cite news}}: CS1 maint: url-status (link)
  13. ↑ Yiga, Eugene (24 March 2020). "Acumen | Rainbows on the Rise". www.acumenmagazine.co.za. Retrieved 2021-02-14.{{cite web}}: CS1 maint: url-status (link)
  14. ↑ Gill, Rob (15 February 2019). "Thailand showcases LGBT credentials". TTG. Retrieved 2021-01-30.{{cite web}}: CS1 maint: url-status (link)
  15. ↑ "The pink dollar: LGBT tourists need a better welcome in Asia". South China Morning Post. 22 August 2020. Retrieved 2021-01-30.{{cite web}}: CS1 maint: url-status (link)
  16. ↑ "Ethical gay travel: Why LGBTQ travellers should be aware of where they're spending money". Attitude.co.uk. 2020-01-16. Retrieved 2021-01-16.
  17. ↑ "Board of Directors". www.iglta.org. Retrieved 2021-01-16.
  18. ↑ Tabberer, Jamie (2017-03-31). "British gay travel expert among new appointees to IGLTA board". Gay Star News. Retrieved 2021-01-16.
  19. ↑ McGonagle, Katie (12 November 2020). "Marketing and recruitment key to better BAME representation in travel". Travel Weekly.{{cite news}}: CS1 maint: url-status (link)
  20. ↑ Thorpe, Esther Keia (9 November 2020). "OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel". Media Voices Podcast. Retrieved 2021-01-16.{{cite web}}: CS1 maint: url-status (link)
  21. ↑ "SPORT ALLIES - Charity 1169945". register-of-charities.charitycommission.gov.uk. Retrieved 2021-02-04.
  22. ↑ "Editorial Leader of the Year - Consumer Media/Customer Publishing". www.campaignlive.co.uk. Retrieved 2021-01-16.
  23. ↑ "Llega MASTERCLASS Gnetwork360". Cámara de Turísmo. Retrieved 2021-03-15.
  24. ↑ U.S. Travel Association (February 2020). "IPW Travel Writer Awards History" (PDF).{{cite news}}: CS1 maint: url-status (link)
  25. ↑ McIlheney, Barry. "The PPA show must go on: magazine Oscars turn 40". www.campaignlive.co.uk. Retrieved 2021-02-14.{{cite web}}: CS1 maint: url-status (link)
  26. ↑ "PPA aims to boost diversity in magazines with first industry-wide survey". www.campaignlive.co.uk. Retrieved 2021-01-16.
  27. ↑ Eyck, Meg Ten (2020-01-23). "43 LGBTQ Influencers that are Changing the Internet". EveryQueer. Retrieved 2021-01-16.
  28. ↑ Passport, Passion (2019-10-16). "LGBTQ Travelers Changing the Travel Industry". Passion Passport. Retrieved 2021-01-16.

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