Top 30 Social Media Influencers In World to Follow In 2024

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The world of social media is abuzz with influential personalities who are shaping trends and leaving an indelible mark on the digital landscape. As we step into 2024, it's essential to recognize and celebrate the top 30 social media influencers who are redefining the industry. From fashion and beauty to technology and travel, these trendsetters are ruling the digital space and captivating audiences with their unique perspectives and engaging content. Read through as we explore the glam and glitter of these renowned influencers and discover the factors that make them the top influencers in the world of social media.

  • Khaby Lame

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Khaby Lame is an Italian influencer who is celebrated as the world's most-followed individual on TikTok. Born on March 9, 2000, in Senegal, Khaby Lame relocated to Italy, where he worked in a factory before transitioning to social media. He is known for his short comedy that spoofs famous memes and mocks elaborate internet stunts. He has amassed 2.4 billion likes and 162 million followers on TikTok. Lame's expressive gestures have garnered comparisons to Charlie Chaplin and have resonated across languages, borders, and cultures. Notable collaborations include skits with Hollywood icons such as Matt Damon, Robert Downey Jr., and Tom Cruise. He has also featured in advertising campaigns for Hugo Boss and State Farm. Lame has also served as a judge at prestigious events, including the Cannes Film Festival and Italia's Got Talent. He has been included in Fortune's 40 Under 40 and Forbes' 30 Under 30 lists.

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  • Dave Bouskill and Debra Corbeil

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Dave Bouskill and Debra Corbeil are travel influencers and the founders of The Planet D, an adventure travel blog. Since 2008, they have traveled the world, visiting over 115 countries across all seven continents. Their blog has over 1 million monthly readers. The blog covers a wide range of travel-related topics, including adventure, culture, wildlife, and food. Planet D is a popular resource for travel enthusiasts looking to find inspiration and practical advice for their adventures. The couple is known for their stunning photography and engaging storytelling, and they have won numerous awards for their work, including several for Best Travel Blog.

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  • Alexandra Kaufmann

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Alexandra 'Alex' Kaufmann is a renowned yoga instructor, entrepreneur, and self-love activist, celebrated for her impactful contributions to the yoga industry. Born and raised in the Bahamas, Kaufmann initially pursued a career in forensics. However, in 2013, she discovered her passion for yoga through the Sivananda practice. Since then, she has cultivated a devoted global following, with nearly half a million Instagram followers. Kaufmann's approach to yoga emphasizes "more practice, less ego," as reflected on her website, As the founder of Vibe X Flow Retreats, established in 2017, she hosts transformative retreats across North America, the Caribbean, and Europe. Kaufmann is also venturing into fashion, working on an eco-friendly, size-inclusive swimwear line. She also actively engages in philanthropy, having founded Baharoots in 2020, a non-profit organization dedicated to promoting self-sustainability through food cultivation.

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  • Mari Smith

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Mari Smith is a Facebook marketing expert, speaker, and author. She is the co-author of "Facebook Marketing: An Hour a Day" and is considered one of the world's foremost experts on using Facebook as a marketing channel. Mari Smith International, Inc. is her digital marketing agency that provides professional speaking, training, and consulting services. Mari is an in-demand speaker and travels the world to keynote and train at major events. She is also the founder of Mari Smith's Superstars, an online community for people from all walks of life around the world. Mari has received accolades for her work, including being named a top social media thought leader and earning the title "Queen of Facebook." For several years, Forbes has listed her as one of the Top Ten Social Media Power Influencers. Her impact extends through her blog at and her substantial following on various social media platforms, solidifying her status as a thought leader in new media marketing.

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  • Kandy Robertson

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Kandy Robertson is a social media expert, entrepreneur, and influencer. She is the founder and marketing director of her social media marketing agency, Conquer Marketing Agency. With over 15 years of experience in the entrepreneurial industry, she has authored two books, one of which was named Editors Choice Best Book of 2019 by Amazon and the #1 Short Read for Business and Money. Robertson's viral formula has helped her amass a large following organically on all social media platforms. With this framework, she has conquered the social media game, specializing in driving leads, clients, and customers through strategic social media tactics. She offers customized coaching, expert management, and corporate training. Her work has garnered recognition, with appearances on Voices of America and the CNN Freedom Project, as well as multiple awards. With over 400,000 followers across Facebook, Instagram, and TikTok, Robertson consistently generates millions of views and impressions daily. She also leverages her platform to promote awareness of Asian culture and diversity through engaging content inspired by personal experiences.

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  • Derek Halpern

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Derek Halpern is an entrepreneur, marketer, and expert in consumer psychology and human behavior. He is the founder of Social Triggers, a website that provides free marketing tips and strategies to help businesses grow. Derek has built several successful websites in various niches, such as entertainment and fashion. Recently, he has refocused on his passion for building and marketing businesses. Known for his straightforward, no-nonsense approach to marketing that gets results, Derek has been featured in various publications and podcasts. He also maintains a YouTube channel where he shares his expertise on marketing and human behavior.

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  • Chiara Ferragni

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Chiara Ferragni is an Italian digital entrepreneur, fashion designer, and social media influencer. Born on May 7, 1987, in Cremona, Italy, she is the CEO and founder of TBS Crew Srl and Chiara Ferragni Brand. Ferragni gained fame through her fashion blog, The Blonde Salad, which launched in 2009. She has collaborated with major brands and designers like Christian Dior, Louis Vuitton, and Max Mara. In 2021, she joined the board of Tod's, the Italian luxury fashion company. With over 29 million Instagram followers, Ferragni has a strong social media presence. She has also appeared in documentaries such as "Chiara Ferragni Unposted," which premiered at the Venice Film Festival. Ferragni's influence extends beyond fashion, with features in various publications and significant contributions to digital entrepreneurship. Additionally, she engages in charitable initiatives, collaborating with organizations like UNICEF and Save the Children.

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  • Michaela Alexis

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Michaela Alexis is a professional speaker, trainer, and LinkedIn expert known for her expertise in personal branding and social media marketing. As the Millennial LinkedIn Strategist, she empowers her audience to excel on LinkedIn through informative videos and resources covering various social media topics, including content creation, productivity tools, podcasts, books, and marketing blogs. Alexis has authored numerous articles featured on platforms like CNBC, Buzzfeed, and Inc., amassing millions of reads. With experience managing the online presence of over 100 businesses globally and partnerships with notable brands such as Crowne Plaza and K-Swiss, Alexis has solidified her position as a leading influencer in the field. Boasting a significant online community with over 160,000 followers on LinkedIn and an appearance on the Amazon Prime reality show 'The Social Movement,' Alexis has established herself as an authority in personal branding and LinkedIn marketing.

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  • Masoom Minawala Mehta

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Masoom Minawala Mehta is an Indian fashion and digital content creator. With over a decade of experience, she has established herself as a global influencer, entrepreneur, and champion of women's empowerment. Masoom is the founder of Empowher, an initiative dedicated to inspiring and guiding women. Her work has earned her a significant following, with 1.2 million Instagram followers, placing her in the top 1% of creators in India. Masoom has been featured in leading publications such as Vogue, Cosmopolitan, and Social Samosa, and has represented India at the Cannes Film Festival red carpet. She is also known for her role as an equity partner and for leading innovation and strategy at the e-commerce start-up 'The Cai Store'. Masoom's influence extends beyond fashion, as she is also a Generation Equality Ally at UN Women, showcasing her commitment to social impact and gender equality.

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  • Lewis George "Lew" Hilsenteger

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Lewis George "Lew" Hilsenteger, born on May 5, 1984, is a Canadian YouTuber best known as the creator of the YouTube channel Unbox Therapy. He is recognized for his expertise in unboxing and reviewing the latest technological products. With over 21.8 million subscribers and 2.2 thousand videos, Unbox Therapy has emerged as one of the most prominent platforms for honest and comprehensive reviews and comparisons of a wide array of tech products. Hilsenteger's content is known for its ability to inspire and guide the purchasing decisions of his extensive audience, making him an attractive partner for tech brands seeking to connect with knowledgeable and engaged consumers. The channel's vast viewership of 21.8 million subscribers and its videos, which accumulate over 4.56 billion views, underscore Hilsenteger’s significant impact in the tech review realm.

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