The White Pube

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The White Pube is the collaborative identity of writers and curators Gabrielle de la Puente and Zarina Muhammad.[1] They have been described as “one of the first truly new voices in British art criticism in the twenty-first century”.[2]

The pair met in 2015 on the BA Fine Art Course at Central St Martins[3] and out of frustration with “white people, white walls and white wine”[4], began to publish reviews, essays and social media posts to challenge the art world's lack of representation and accessibility and to redefine what is deemed worthy of aesthetic attention.[5] Their subjective and personal approach to art writing has been labelled “embodied criticism” and incorporates emotional responses and overtly political analysis of artworks in an informal yet stylistically innovative style.[2]

Their curatorial work includes “Zayn Malik Zindabad” - a screening of moving image art by artists in the South Asian diaspora and “The Leaf of Pablo” at Hutt Collective, Nottingham.[4] The White Pube website hosts monthly online residencies with artists from marginalised identities.[5]

Since 2017, Muhammed and De la Puenta have published their financial accounts on their website in an effort to help create transparency around industry pay.[5]

In the media



  1. Ruigrok, Sophie (17 May 2018). "The White Pube are the world's freshest, funniest art critics". Dazed. Retrieved 26 July 2020. {{cite web}}: Cite has empty unknown parameter: |1= (help)
  2. 2.0 2.1 Quaintance, Morgan (2 October 2017). "The New Conservatism: Complicity and the UK Art World's Performance of Progression". e-flux. Retrieved 26 July 2020. In criticism Gabrielle de la Puente and Zarina Muhammad's website 'The White Pube' presents one of the first truly new voices in British art criticism in the twenty–first century, and most importantly its writers have risen to prominence without the help or patronage of Art Review, Art Monthly, Frieze, or any of the other publication or established platforms in the UK. Informal yet stylistically innovative, art historically rigorous without the staid academicism or florid pomposity of much established writing, the pair's mix of reviews, essays, podcasts, and social media posts are bound together with a singular critical voice grappling with contemporary issues of race, gender, sexuality, aesthetics and ethics.
  3. Goh, Katie (12 June 2018). "The White Pube: meet the emoji-using art critics who hate art criticism". The Guardian. London. Retrieved 26 July 2020.
  4. 4.0 4.1 Randhawa, Simran (6 January 2017). "The White Pube: resuscitating art criticism". gal-dem. Retrieved 26 July 2020.
  5. 5.0 5.1 5.2 Grady, Kitty (8 March 2020). "Meet The White Pube, The Diet Prada Of The Art World". Vogue. Retrieved 26 July 2020.

External links

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