The ATG
The ATG | |
|---|---|
 | |
| Background information | |
| Also known as | The One ATG |
| Born | October 13, 1997 |
| Genres | Hip-Hop/Rap |
| Occupation(s) |
|
| Years active | 2019 - Present |
| Labels | ATG Musicals |
| Website | theoneatg |
The ATG, also known as The One ATG, is a Detroit-born musician, producer, rapper, vocalist, and songwriter who has gained recognition for his work across various musical genres. His unique approach combines elements of hip-hop and R&B, creating a sound that is both innovative and deeply rooted in classic influences.[1]
ATG's vocals are known for versatility, ranging from laid-back and confident to emotive and mysterious. They often exude an air of authority, intrigue, and even a touch of sensuality, drawing comparisons to legends like Dr. Dre, Johnny Cash, and even Frank Sinatra. He seamlessly blends classic vocal tones with contemporary melodic styles reminiscent of Drake, Future, and Travis Scott, utilizing his voice as an instrument to shape the narrative of each song.[2]
ATG's music transcends genre boundaries, weaving together elements of hip-hop, R&B, and even operatic influences. Each song acts as a scene within a larger, overarching narrative, often drawing inspiration from mythology and fantasy, similar to J.R.R. Tolkien's Lord of the Rings series. This storytelling approach adds depth and intrigue to his music, inviting listeners to immerse themselves in his creative world.[3]
Early life and education
The ATG earned a Bachelor's Degree in Biological Sciences earning Summa Cum Laude.
Wayne State University, Detroit,[4] Michigan, and The University of Michigan, Ann Arbor, Michigan
Career
Early Collaborations and Genre Versatility:
ATG's career launched with collaborative efforts on tracks like "Strong Enough" with D12's Swifty McVay, followed by diverse ventures with artists like Omar Gooding, Sa-Roc, and even international talents such as G.V. Prakash and Leslee Lewis. He further broadened his scope by co-producing Peezy's "Big Worm" and delving into Chicago drill with Lil Reese on the album "Demon Time,"[5] demonstrating his early aptitude for genre exploration.
Immersion in the Detroit Music Scene:
ATG became deeply integrated within the Detroit music scene, collaborating with local rising stars like Dusty McFly and Earlly Mac (known for their work with Beyoncé and Big Sean) on the "Detroit Cinematic" projects. This solidified his presence and influence within his hometown's vibrant music culture.[6]
Expanding Horizons Beyond Hip-Hop:
Beyond his hip-hop roots, ATG explored the realm of moody R&B with acclaimed artist Justin Love on "No Friends." This collaboration showcased his versatility and highlighted another dimension of his multifaceted musical identity.
Industry Recognition and Collaborations:
ATG's talent attracted the attention of established industry figures. He secured collaborations with Grammy-winning producers like ATL Jacob and Scott Storch and even songwriting credits with Poo Bear (Justin Bieber). These high-profile collaborations firmly cemented his standing as a respected and innovative producer within the music industry.[7]
Music style and influence
Cinematic Hip Hop:
The ATG has carved out a distinct space in the music industry with his signature "cinematic hip hop" sound. This self-defined genre seamlessly blends the sweeping grandeur and layered complexity of orchestral arrangements with Atlanta trap's gritty, percussive energy. The result is a unique sonic tapestry beyond mere beat-making, crafting immersive soundscapes akin to cinematic narratives. Each track unfolds with its distinct emotional arc, utilizing orchestral flourishes, choral elements, and contrasting textures to tell a story through sound. This innovative approach has become synonymous with The ATG, setting him apart from other producers and instantly solidifying his identity.
Influences:
While defining his sound as "cinematic hip hop," The ATG draws inspiration from diverse musical sources. His production incorporates elements of classical composers like Bach and Mozart, contemporary artists like Dr. Dre and Metro Boomin, and even horror soundtracks and avant-garde music. This eclectic mix of influences contributes to the richness and depth of his sonic palette, showcasing his versatility and willingness to experiment. Additionally, The ATG cites inspiration from visual storytelling, drawing visual elements into his music to further enhance the immersive experience for listeners.
Impact:
The ATG's innovative "cinematic hip hop" sound has garnered significant recognition within the music industry. His work has been praised for its originality, depth, and ability to transport listeners into a unique sonic world. This approach has established him as a distinct creative voice and paved the way for other artists to explore and experiment with genre-bending styles.[8][9]
Ventures into Diverse Music Genres and Styles
- Chicago Drill with Lil Reese: Venturing into the Chicago drill scene, The ATG collaborated with Lil Reese on the album "Demon Time,"[10][11] showcasing his adaptability and skill in one of hip-hop's most dynamic sub-genres.
- Detroit Music Scene: His work with Detroit talents like Dusty McFly and Earlly Mac (who have worked with artists like Beyoncé and Big Sean) on the "Detroit Cinematic" project illustrates his deep connection to his roots and the local music scene.
- Exploration of Moody R&B: In "No Friends," The ATG delved into moody R&B alongside 2x Grammy-winning songwriter/artist Justin Love, expanding his repertoire and showcasing his production versatility.
- Collaborations with Renowned Producers: The ATG’s career is also marked by collaborations with Grammy-winning producer ATL Jacob and industry giants like Scott Storch (Dr. Dre, Beyoncé, 50 Cent) and Poo Bear (Justin Bieber), solidifying his position as a respected figure in music production.
- Diverse Genre Work: The ATG’s collaborations extend across genres, from hip-hop and R&B to more experimental sounds, illustrating his wide-ranging musical versatility and openness to explore new territories.
Hip-Hop Storyteller
The ATG's musical journey began in the heart of Detroit, where he cultivated a unique and captivating blend of cinematic hip-hop. With a strong foundation laid through collaborations with D12 rapper Swifty McVay and actor and rapper Omar Gooding,[12] Sa-Roc, and Detroit's very own Peezy, The ATG quickly made a name for himself as a musical visionary.
Drawing inspiration from visionary composers like Hans Zimmer and rap icon Dr. Dre, The ATG's musical identity revolves around "cinematic hip-hop." This unique sound seamlessly fuses symphonic orchestration with hard-hitting beats, creating an immersive auditory experience transcending traditional genre boundaries.
The ATG approaches music like a film director crafting a story. Each of his tracks serves as a portal to larger-than-life worlds, inviting listeners to explore the depths of the human psyche. With a commanding baritone voice that demands attention and contemporary rap stylings that resonate with modern audiences, The ATG's music transports listeners into a realm of mythology and fantasy.
From the gritty streets of Chicago drill to the immersive landscapes of Detroit's cinematic soundscape, The ATG's collaborations with artists like Lil Reese,[13] Dusty McFly, and Earlly Mac create ominous yet alluring soundscapes that captivate audiences.[14]
Notable releases include "All Skill, No Luck," a collaboration featuring Icewear Vezzo, Payroll Giovanni, Damedot, and Drego—a testament to the vitality of Detroit's rap scene. Additionally, "Demon Time Deluxe Edition" and "Demon Time Chopped and Screwed Album," in collaboration with Lil Reese, build upon the foundation of the original Demon Time Album,[15][16] showcasing The ATG's dynamic creativity and evolution.[17]
Collaborations with industry giants, including Grammy-winning producer ATL Jacob and legendary hitmaker Scott Storch have marked the ATG's journey. His work with renowned songwriter and producer Poo Bear further solidifies his position as a force to be reckoned with in the music industry.[18][19][20]
Embark on an overarching sonic odyssey with The ATG's debut single as he unlocks true potential through the power of music, inviting listeners to join him on a transformative musical journey.[21]
Influences and Inspirations
- From Hans Zimmer to Metro Boomin: The ATG's influences span the spectrum from classical orchestration to contemporary hip hop. He draws inspiration from the epic compositions of Hans Zimmer, incorporating a sense of scale and drama into his music. Simultaneously, he channels the cutting-edge beats and production techniques of modern hip-hop icons like Metro Boomin, bringing a fresh and current vibe to his tracks.
- Horror Soundtracks and Avant-Garde Elements: Adding to his unique sound palette, The ATG often incorporates elements from horror movie soundtracks and avant-garde music. This eclectic mix results in production work that is not only groundbreaking but also evocative and thought-provoking. His ability to fuse these diverse influences speaks to his creativity and depth as a producer.
Discography
The ATG as Artist: Singles
| Track | Artist | Genre | Label | Year |
|---|---|---|---|---|
| Outside[22][23] | The One ATG | Hip-Hop/Rap | Kyyba Music | 2023 |
| Regret It | The One ATG | Hip-Hop/Rap | Kyyba Music | 2024 |
The ATG as Producer (Singles)
| Title | Artist | Genre | Label | Year |
|---|---|---|---|---|
| Paradise | Bry Bee | Hip-Hop/Pop | Kyyba Music | 2023 |
| No Friends | Justin Love | Pop | Kyyba Music | 2023 |
| Trap Out | Omar Gooding | Hip-Hop/Rap | Kyyba Music | 2021 |
| Strong Enough | Swifty McVay (D12) | Hip-Hop/Rap | Kyyba Music | 2019 |
EP
| Title | Track Details | Artist | Genre | Label | Year |
|---|---|---|---|---|---|
| All Skill No Luck | 1.I Came I Saw
2.Eyeing Me 3.Back to Back 4.Dangerous Bag 5.On My Own |
Icewear Vezzo, Damedot,
Payroll Giovanni |
Hip-Hop/Rap | Kyyba Music | 2023 |
Album
| Title | Album Details | Artist | Genre | Label | Year |
|---|---|---|---|---|---|
| Ask About Me | 1.Trust No One,
2.IDK (I Don't Know), 3.Killing is My Hobby, 4.You Know How i Go, 5.Been That Nigga 6.Take A Loss 7.What Happened 8.Ask About Me 9.What It Is 10.Ain't Shit 11.Get in Your Bag |
Lil Reese | Hip-Hop/Rap | Kyyba Music | 2023 |
| Loaded Dice | 1.BET
2.Work 3.Shake Sumn 4.Done Up 5.Money 6.Love 7.Don't Tempt Me 8.Run It Back 9.Work-Phonk 10.BET Remix |
TeeCee Rou'Lette[24][25] | Hip-Hop/Rap | Kyyba Music | 2023 |
| Detroit Cinematic | 1.Overdue
2.MMM 3.Hold it Down 4.Get Your Roll On 5.Flourish 6.Hit 7.About Last Night 8.Ceiling Fan 9.Double 10.Galore 11.Look at Me Now 12.Droski (Only) 13.Reading 14.Today 15.Working 16.Still I Rise |
Ice mane, Earlly Mac, Imbunlee | Hip-Hop/Rap | Kyyba Music | 2022 |
| Demon Time Deluxe[26][27] | 1.300 Shit
2.Everywhere I Go 3.Just Vibin' 4.Fallback 5.Ride 6.Clocks 7.Play It Right 8.Pressure 9.No Matter What 10.Ain't Going 11.Kick the Door 12.Way Back 13.300 Shit Instrumental |
Lil Reese | Hip-Hop/Rap | Kyyba Music | 2023 |
International Collaboration
| Track | Artist | Genre | Label | Year |
|---|---|---|---|---|
| Entourage[28][29] | Leslee Lewis &
Omar Gooding |
Hip-Hop/Rap | Kyyba Music | 2021 |
| Paranoid | GV Prakash & Sa-Roc Ft. Omar Gooding[30][31] | Hip-Hop/Rap | Kyyba Music | 2020 |
Streaming and Viewership Success
- Each of these albums has been critically acclaimed and achieved significant success in terms of streaming and viewership numbers. "Ask About Me"[32][33][34][35] and "Demon Time Deluxe Edition" have mainly stood out, amassing millions of streams across various platforms, further cementing The ATG's status in the music industry.[36]
- The success of these albums reflects The ATG's ability to connect with his audience, delivering music that is not only innovative but also resonates on a deeper level. His work continues to attract a growing fanbase eager for his unique blend of storytelling and musical mastery.[37]
Metrics:-
ATG has established itself as a formidable force in the music production scene, producing several albums that have collectively garnered over 140 million streams worldwide across various platforms. Specifically, their music has achieved impressive milestones, with a total of 65 million streams on platforms such as Spotify, YouTube, and TikTok.[38]
ATG's reach extends beyond these platforms, with their tracks receiving over 75 million views on various international short-form video platforms. This expansive audience engagement underscores ATG's significant impact in its first year of music production, marking a worldwide audience of over 140 million.
Gallery
In the media
References
- ↑ "The ATG". Music-News.com. Retrieved 24 February 2024.
- ↑ "Exclusive Interview with Music Producer The ATG – Instant Press". tryinstantpress.com. 11 March 2021. Retrieved 24 February 2024.
- ↑ "Who Is This Musical Storytelling Phenom "The ATG"". famoustimes.com. Retrieved 24 February 2024.
- ↑ Newsroom, CelebMix (30 December 2022). "The ATG reveals 2nd studio album bringing together Detroit's elite rappers". CelebMix. Retrieved 24 February 2024.
- ↑ "Producer The ATG Presents Lil Reese "Demon Time" Album". billboardhiphop.com. Retrieved 26 February 2024.
- ↑ "the-atg-innovative-producer-who-produced-lil-reeses-demon-time-album". kazimagazine.com. Retrieved 26 February 2024.
- ↑ Mystic, Tampa (29 January 2021). "Producer The ATG Presents". mysticsent.com. Retrieved 24 February 2024.
- ↑ "Producer The ATG Is In A League By Himself". billboardhiphop.com. Retrieved 24 February 2024.
- ↑ Franklin, Benny (13 January 2022). "Lil Reese Reacts To The War Between NBA YoungBoy And O-Block". www.hiphoplately.com. Retrieved 26 February 2024.
- ↑ "Producer The One ATG and Lil Reese drops new album, "Demon Time"". Thisis50. 13 November 2022. Retrieved 24 February 2024.
- ↑ Staff, Billboard (27 November 2022). "Producer The ATG Heats Up the Streets with Lil Reese on "Demon Time" Album | Billboard Music". billboardworldmusic.com. Retrieved 26 February 2024.
- ↑ "Omar Gooding & ATG On Working With Snoop, Omar's Solo Album, Kobe Bryant & More | BagFuel On HNHH". Thisis50. 17 March 2021. Retrieved 24 February 2024.
- ↑ "producer-atg-presents-lil-reese-demon". billboardhiphop.com. Retrieved 24 February 2024.
- ↑ Walsh, Michael (12 December 2022). "From cinema to Hip-Hop: The ATG brings Chicago street rap to the UK". HeyUGuys. Retrieved 26 February 2024.
- ↑ "urban buzz factor spotlight the atg presents lil reese demon time album". www.urbanbuzzfactor.com. Retrieved 26 February 2024.
- ↑ "Producer The ATG Collabs with Chi-Town Street Legend Lil Reese on "Demon Time" Album". Home of Hip Hop Videos & Rap Music, News, Video, Mixtapes & more. 27 November 2022. Retrieved 26 February 2024.
- ↑ Staff, Billboard (27 November 2022). "Producer The ATG Heats Up the Streets with Lil Reese on "Demon Time" Album | Billboard Music". billboardworldmusic.com. Retrieved 24 February 2024.
- ↑ "Exclusive Interview with Music Producer The ATG – Instant Press". tryinstantpress.com. 11 March 2021. Retrieved 24 February 2024.
- ↑ Staff, Billboard (27 November 2022). "Producer The ATG Heats Up the Streets with Lil Reese on "Demon Time" Album | Billboard Music". billboardworldmusic.com. Retrieved 26 February 2024.
- ↑ Winner, Another (10 November 2022). "Producer The ATG and Lil Reese drop new album, "Demon Time" %". Hip Hop Vibe. Retrieved 26 February 2024.
- ↑ Mystic, Tampa (29 January 2021). "Producer The ATG Presents". mysticsent.com. Retrieved 24 February 2024.
- ↑ Staff, Billboard (25 August 2023). "Hip Hop Artist/Producer The ATG Mesmerizes with Debut Single "Outside" | Billboard Music". billboardworldmusic.com. Retrieved 24 February 2024.
- ↑ Allah, Sha Be (25 August 2023). "Detroit Rapper/Producer The ATG Makes an Impact with Visual for Debut Single "Outside" - The Source". thesource.com. Retrieved 24 February 2024.
- ↑ "Female Rapper TeeCee Rou'Lette Hits 65 Million Global Views with "Work"". Thisis50. 17 February 2023. Retrieved 26 February 2024.
- ↑ "Kyyba Music's TeeCee Rou'Lette Hits 65 Million Global Views with "Work"". laweekly.com. Retrieved 26 February 2024.
- ↑ "Producer The ATG Collabs with Chi-Town Street Legend Lil Reese on "Demon Time" Album". Home of Hip Hop Videos & Rap Music, News, Video, Mixtapes & more. 27 November 2022. Retrieved 24 February 2024.
- ↑ "Producer The One ATG and Lil Reese drops new album, "Demon Time"". Thisis50. 13 November 2022. Retrieved 26 February 2024.
- ↑ "Entourage – Retropoplifestyle". retropoplifestyle.com. Retrieved 26 February 2024.
- ↑ "Leslee Lewis embarks to international markets with 'Entourage'". www.radioandmusic.com. Retrieved 26 February 2024.
- ↑ "GV Prakash and ATG set the ball rolling with Paranoid". www.dtnext.in. 28 December 2020. Retrieved 24 February 2024.
- ↑ Dee, Mac (7 January 2021). "🔥 The ATG Deftly Produces "Paranoid" ft. Omar Gooding, GV Prakash & Sa-Roc | YoRaps.com". Yo! Raps | Hip-Hop News - Rap Music - Videos - Interviews. Retrieved 24 February 2024.
- ↑ Grant, Shawn (20 November 2023). "Lil Reese Announces 'Ask About Me' Album, Drops "What Happened" Video - The Source". thesource.com. Retrieved 26 February 2024.
- ↑ Staff, D. G. B. (13 December 2023). "Lil Reese Taps The ATG For New Mixtape 'Ask About Me'". Dirty Glove Bastard. Retrieved 26 February 2024.
- ↑ Horvath, Zachary (13 December 2023). "Lil Reese Follows Up "Demon Time" Special Editions With Solo Effort "Ask About Me"". HotNewHipHop. Retrieved 26 February 2024.
- ↑ "Lil Reese: A much-needed 'Ask About Me' studio album is officially dropping next month". Attack The Culture. 21 November 2023. Retrieved 26 February 2024.
- ↑ "Producer The ATG Collabs with Chi-Town Street Legend Lil Reese on "Demon Time" Album - Rapper Weekly". rapperweekly.com. 27 November 2022. Retrieved 26 February 2024.
- ↑ Staff, M. X. (14 November 2022). "Producer The One AG and Lil Reese drops new album, "Demon Time" - MusicXclusives". musicxclusives.com. Retrieved 26 February 2024.
- ↑ "Producer The One ATG on the production of Lil Reese's 'Demon Time' album". Remixd Magazine. 11 November 2022. Retrieved 26 February 2024.