Svaha USA
| |||
| Industry | Clothing retailer | ||
|---|---|---|---|
| Founded | April 2015 | ||
| Founder |
| ||
| Headquarters | Fairfax County, Virginia | ||
| Products | Women and Children Dresses | ||
| Website | svahausa | ||
Svaha USA is an American online clothing retailer based out of Fairfax County, Virginia. The company markets children's clothing as well as adult apparel, with a focus on women's clothing with pockets such as dresses and skirts.[1][2] The majority of their clothing depicts or encourages interest in the fields of science, technology, engineering, arts, and mathematics (STEAM fields).[3]
Foundation & Operation
Svaha USA was founded in April 2015 by Jaya Iyer and Eva Everett who met while working at the Virginia-based retailer ThinkGeek.[4] The company was founded initially to provide a wider range of designs to female children.[3] The initial driving factor was a lack of scientific clothing for Iyer's daughter and a lack of less traditionally masculine clothing for Everett's sons. [4]
Svaha USA began as a project on Kickstarter with an initial goal of $25,000, which was not met.[5] Within a year, another Kickstarter project was launched to gauge interest under the name of Svaha STEAM Angels and the goal was met.[4] After the campaign's successful funding, Svaha USA incorporated adult sizing into their permanent stock. [3]
When first founded in 2015, Svaha USA was run out of the basement of the founder's home. A section of the home was designated as a warehouse where they were able to receive and ship orders.[6] The company relocated to a warehouse in Chantilly, Virginia where it currently operates.
Svaha USA has collaborated with Rebel Girls[7] and retired NASA astronaut Karen Nyberg.[8][9]
References
- ↑ "Dawg-gone good gifts: Svaha". UGA Alumni. 2021-12-08. Retrieved 2022-03-02.
- ↑ Sullivan, Dakster (2019-08-05). "Svaha USA Back To School Fashions and Giveaway!". GeekMom. Retrieved 2022-03-02.
- ↑ 3.0 3.1 3.2 "This mom couldn't find STEM-themed clothing for girls — so she created her own". MSNBC.com. Retrieved 2022-03-02.
- ↑ 4.0 4.1 4.2 "Shop Talk: Svaha". Northern Virginia Magazine. 2017-05-05. Retrieved 2022-03-02.
- ↑ "12 Brilliant Kids' Clothing Lines That Say No To Gender Stereotypes". HuffPost. 2015-04-07. Retrieved 2022-04-06.
- ↑ Goff • •, Angie. "Local Moms Challenge Gender Stereotypes in Children's Clothing". NBC4 Washington. Retrieved 2022-03-02.
- ↑ "Rebel Girls, Svaha Team for Girls' Apparel". licenseglobal.com. 2021-08-12. Retrieved 2022-03-02.
- ↑ Amsen, Eva. "Dinosaur Toy Made In Space Inspires Clothing Range". Forbes. Retrieved 2022-04-06.
- ↑ Chelsea Gohd (2021-07-28). "Space and Dinos! NASA astronaut Karen Nyberg designs "Dinos in space" clothing line [Giveaway]". Space.com. Retrieved 2022-03-02.
External links
This article "Svaha USA" is from Wikipedia. The list of its authors can be seen in its historical. Articles taken from Draft Namespace on Wikipedia could be accessed on Wikipedia's Draft Namespace.